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Zucked

Waking Up to the Facebook Catastrophe
Narrated by: Roger McNamee
Length: 12 hrs and 24 mins
4.5 out of 5 stars (15 ratings)
Regular price: $31.50
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Publisher's Summary

The story of how a noted tech venture capitalist, an early mentor to Mark Zuckerberg and investor in his company, woke up to the serious damage Facebook was doing to our society and set out to try to stop it.

If you had told Roger McNamee even three years ago that he would soon be devoting himself to stopping Facebook from destroying our democracy, he would have howled with laughter. He had mentored many tech leaders in his illustrious career as an investor, but few things had made him prouder, or been better for his fund's bottom line, than his early service to Mark Zuckerberg. Still a large shareholder in Facebook, he had every good reason to stay on the bright side. Until he simply couldn't. 

Zucked is McNamee's intimate reckoning with the catastrophic failure of the head of one of the world's most powerful companies to face up to the damage he is doing. It's a story that begins with a series of rude awakenings. First there is the author's dawning realization that the platform is being manipulated by some very bad actors. Then there is the even more unsettling realization that Zuckerberg and Sheryl Sandberg are unable or unwilling to share his concerns, polite as they may be to his face. 

And then comes the election of Donald Trump and the emergence of one horrific piece of news after another about the malign ends to which the Facebook platform has been put. To McNamee's shock, even still Facebook's leaders duck and dissemble, viewing the matter as a public relations problem. Now thoroughly alienated, McNamee digs into the issue and fortuitously meets up with some fellow travelers who share his concern and help him sharpen its focus. Soon he and a dream team of Silicon Valley technologists are charging into the fray, to raise consciousness about the existential threat of Facebook and the persuasion architecture of the attention economy more broadly - to our public health and to our political order.  

Zucked is both an enthralling personal narrative and a masterful explication of the forces that have conspired to place us all on the horns of this dilemma. This is the story of a company and its leadership, but it's also a larger tale of a business sector unmoored from normal constraints, just at a moment of political and cultural crisis, the worst possible time to be given new tools for summoning the darker angels of our nature and whipping them into a frenzy. Like Jimmy Stewart in Rear Window, Roger McNamee happened to be in the right place to witness a crime, and it took him some time to make sense of what he was seeing and what we ought to do about it. The result of that effort is a wise, hard-hitting, and urgently necessary account that crystallizes the issue definitively for the rest of us.

©2019 Roger McNamee (P)2019 Penguin Audio

Critic Reviews

“A candid and highly entertaining explanation of how and why a man who spent decades picking tech winners and cheering his industry on has been carried to the shore of social activism.” (The New York Times Book Review)

“A timely reckoning with Facebook’s growth and data-obsessed culture... [Zucked] is the first narrative tale of Facebook’s unravelling over the past two years... McNamee excels at grounding Facebook in the historical context of the technology industry.” (Financial Times)

“[An] excellent new book... [McNamee] is one of the social network’s biggest critics. He’s a canny and persuasive one too. In Zucked, McNamee lays out an argument why it and other tech giants have grown into a monstrous threat to democracy. Better still he offers tangible solutions... What makes McNamee so credible is his status as a Silicon Valley insider. He also has a knack for distilling often complex or meandering TED Talks and Medium posts about the ills of social media into something comprehensible, not least for those inside the D.C. Beltway... McNamee doesn’t just scream fire, though. He also provides a reasonable framework for solving some of the issues... For anyone looking for a primer on what’s wrong with social media and what to do about it, the book is well worth the read.” (Reuters)

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  • Jim
  • Tallahassee
  • 02-16-19

Must Read

His background is left leaning and comes from the “Hippy” generation. The good news is he is very open about his own background and influences. He is reasonably fair and balanced but praises and communicates with people like George Soros, Adam Shiff, Nancy Pelosi and other leftists but does not speak of any of the major players on the right. He does not like Trump but offers no criticism of those alternatives on the left. I recommend reading and considering his recommendations especially as they relate to our children & grandchildren

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IT'S ALL HERE.

I got a Facebook account back in 2009. I only had it for a number of months when I started noticing subtle little things about it that creeped me out. I decided to delete my account and found out that deleting a Facebook account was far from intuitive, and the procedure constantly changes. This creeped me out still further. I eventually deleted it. Then curiosity got the better of me (either that or peer pressure) when, after 6 years had gone by and Facebook was not only still around, but was by then ubiquitous, I signed up again with a new account. The second experience was even creepier and lasted only 4 days. The antisocial aspect of "Social Media" seemed so obvious to me; you could say I became The Man Without A Facebook.

Since 2015, I've been waiting for THIS book. I've even ordered a couple of print editions to give people I know -- to tell them "See! See! You've got to get off Facebook (and all it's other so-called products!"). About only thing keeping this book from achieving perfection is about halfway into chapter 2, McNamee, bless 'em, slipped and began a sentence with the dreaded "That said,". I decided to overlook this otherwise fatal flaw... this time.

A "must read".

6 of 14 people found this review helpful