Most people think the reason they struggle to sponsor is because they're not confident enough, bold enough, influential enough, or good enough at "explaining the business." But that's not the truth. The real reason sponsoring has felt heavy, discouraging, or inconsistent is because you were taught a version of sponsoring that was never built on belief, only pressure, performance, and persuasion.

In this episode, we expose the fear-led system that drained your belief, shrunk your calling, and turned sponsoring into a transaction instead of a transformation. And he reveals the category-defining shift: People don't join to build a business. They join to build a life that matters.

You'll learn the new LOVE-LED™ approach, a simple, human, deeply aligned way to invite people into possibility by seeing them, understanding their real desires, and opening a door without pressure or pitch. If you've ever struggled to sponsor the right people… if your conversations feel forced… if you want to lead from truth instead of tension… this episode will unlock a completely different way to build.

Listen to Learn:

9:39 - How to stop only shouting product hype and start being a mirror to reflect back to prospects the powerful version of themselves they want to become

22:05 - Why you need to recognize that your calling is way bigger than your company

24:23 - An introduction to embrace the LOVE-LED™ Sponsoring Invitation model, and what this approach entails

26:05 - What people really say 'yes' to (and it's not because of your rank or achievements)

29:29 - A breakdown of the three-part LOVE-LED™ Sponsoring Framework and why it's so powerful

37:31 - The primary motivators of successful leaders and how this differs from what motivates the "wrong type" you don't want to attract

42:13 - What the deepest desire in the purpose bucket is as you move beyond the surface-level goal of merely helping people

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Everyone is talking about algorithms, engagement, and strategy… but no one is naming the real crisis in the profession: We're in a Belief Recession. Not a motivation dip. Not a recruiting slowdown. A collapse of belief in the system, in leadership, and in themselves.

In this episode, I reveal the truth most leaders have felt but haven't been able to articulate:

your business didn't stall because you failed… it stalled because the fear-led system you were given collapsed underneath you. The old way of growing through pressure, hype, and constant performance no longer works. Your team didn't quit; they quietly disconnected because they stopped believing.

This episode is the beginning of a revival, a new way to lead, sponsor, and rebuild momentum based on connection and belief, not pressure and fear. If you've felt tired, discouraged, or confused by your lack of growth… this will be the most validating and freeing message you've heard in years.

Listen to Learn:

17:39 - What I mean when I say that the "Belief Recession" we're currently in is the real reason you are stuck

22:50 - Why it's important to understand that belief only returns through restored leadership that is rooted in love, not fear

23:21 - Where the next wave of growth in this profession is and isn't coming from

25:40 - The key ways in which sponsoring is transference of belief

27:11 - What you can do right now to stand out by swimming against the current happening in our industry

35:10 - How you are the offer and your customers didn't come to you for your products;

46:11 - A reminder that the growth you are looking for is already around you in your current customers, past customers, and people you believe in you

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What if the people you've always dreamed of leading started coming to you?

In this first episode of Taking Off the Mask, Bob shares the powerful story of Stephanie Wood, a leader who reignited her business through the power of presence and authenticity.

After years of doing "all the right things" and feeling like nothing was working, Stephanie made one simple shift in how she showed up in her content. The result? One of the people on her chicken list, someone who had been a customer for ten years, reached out to her and joined her team.

This isn't a story about recruiting. It's a story about trust. It's about what happens when you stop trying to say the right thing and start showing up as the leader you actually are.

We hope you enjoy hearing Stephanie's story, as much as we did sharing it with you.