Jesse shares a story about helping his daughter use YNAB to plan her spending and save for an electric bicycle. The bike was $600, quite a big ticket item for a 9 year old, but together they came up with a plan and created a target in YNAB to assign money toward that goal each month. And when the day came a few months later to make the purchase... she didn't want it.

The burning desire for the bike had passed, and the clarity of the tradeoffs she would have to make to buy it set in. At the end of the day, the bike wasn't worth it to her. That is the power of YNAB and delayed gratification. By saving for the bike first, she was able to learn whether it was in alignment with her priorities. Often when the initial desire for something hits, it overwhelms our sense of priorities. And when we use debt to shortcut the time delay it takes to save up for a thing, it not only obscures our priorities but it also robs us of the choice to not buy it when the smoke clears and our sense of priorities returns.

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Jesse is taking a short break while he's on the road. He'll be back in a couple weeks!

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Watch The Jesse Mecham Show on YouTube:

https://www.youtube.com/@jessemechamshow

Got a question for Jesse? Send him an email:

askjesse@ynab.com

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In today's episode, Jesse hands over the mic to YNAB team member Dave Crombleholme, who presented at the Minneapolis Fan Fest in June 2025. Dave is perhaps most famous for his idea of the Wish Farm at YNAB, but he's also spent a long time wrestling with the word budget. In Dave's presentation, he outlines various iterations of the YNAB rules over the years, explains why the concept of rules never sat right in the first place, and how trying redefining the word budget proved to be a frustrating endeavor. In the end, it was always about spending, about giving every dollar a job, and spending to build the live you want to live.

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Watch The Jesse Mecham Show on YouTube:

https://www.youtube.com/@jessemechamshow

Got a question for Jesse? Send him an email:

askjesse@ynab.com

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