You Can't Teach a Kid to Ride a Bike at a Seminar

Sandler Training's 7-Step System for Successful Selling (2nd Edition)

By: David Mattson - foreword, David H. Sandler

Narrated by: Sean Pratt

Length: 8 hrs and 23 mins

Publisher's summary

The timeless guide to sales success has been revised to help you supercharge personal and team performance in a new economy.

"People make buying decisions emotionally and justify them logically." That shrewd insight from the first edition of this best-selling book has become a no-brainer among sales professionals. Now, the new edition of the classic work that has helped millions of sales professionals take their careers to new levels offers critical new insights, information, and tools for success in today's economy.

You Can't Teach a Kid to Ride a Bike at a Seminar, Second Edition retains David Sandler's classic, battle-tested advice on driving personal and organizational success by breaking the rules of conventional selling. And now Sandler Training's CEO, David Mattson, has revisited it to provide additional skills designed for today's highly competitive and more complex sales landscape. With this powerful guide, you'll learn how to:

• Take the lead in the "buyer/seller dance"
• Get the prospect to do most of the talking
• Have a process for answering questions from prospects
• Know when a prospect is shopping you...and what to do about it
• Move the relationship forward without becoming an unpaid consultant
• Master the seven steps of the "Sandler Submarine"
• Use LinkedIn as a prospecting and qualifying tool
• Establish an "up-front contract", or call road map, before your face-to-face meeting
• Use online research to turn cold calls into warm calls

Sales professionals and teams that follow these principles - and others outlined in the book - will transform themselves from mediocre performers into selling superstars.

This new edition of You Can't Teach a Kid to Ride a Bike at a Seminar is a potent mixture of Sandler's timeless techniques and best practices from the most effective sales operation today.

©2015 Sandler Systems, Inc. (P)2017 Gildan Media, LLC

The Best

The Best Sales Book That I've Ever Read!! I'd definitely recommend it to anyone that's getting into sales!

Game Changer

A must read for anyone who wants to be taken serious as a sales professional.

Sales MUST READ

This book helps break down the fundamentals of sales that are absolutly necessary to grasp in order to achieve a successful career in sales.

Read once, read twice, read as many times as you need as often as you need because David Sandler spells it out for you.

Just an amazing system.

"You Can't Teach a Kid to Ride a Bike at a Seminar"

"You Can't Teach a Kid to Ride a Bike at a Seminar" by David H. Sandler is a thought-provoking and insightful book that challenges traditional approaches to sales training and offers a fresh perspective on achieving success in the field. As a salesperson who has been exposed to various training seminars and workshops, this book resonated with me on many levels and has had a significant impact on my approach to sales.

Sandler's book explores the fundamental principles of effective salesmanship, debunking common misconceptions and highlighting the importance of experiential learning. The title itself captures the essence of the book, emphasizing that sales skills cannot be fully acquired through passive lectures or theoretical instruction alone. Instead, Sandler emphasizes the need for active engagement, practical application, and continuous refinement of skills through real-world experiences.

One of the book's standout qualities is its ability to challenge conventional wisdom and offer alternative strategies for success. Sandler's approach revolves around building genuine relationships with clients, understanding their needs, and adopting a consultative approach to selling. He emphasizes the importance of uncovering the underlying motivations and challenges of prospects, rather than relying on scripted sales techniques. This shift in mindset encourages sales professionals to become trusted advisors, fostering long-term partnerships and repeat business.

Throughout the book, Sandler shares personal anecdotes and real-life examples that bring his concepts to life. His storytelling style is engaging, making the book both informative and enjoyable to read. Each chapter builds upon the previous one, providing a logical progression of ideas and practical advice that can be readily applied in sales interactions.

Sandler's emphasis on continuous learning and development is also noteworthy. He encourages readers to invest in their personal growth by seeking out relevant resources, attending sales training programs, and actively participating in professional communities. By embracing a growth mindset and committing to ongoing improvement, sales professionals can enhance their skills and stay ahead in an ever-evolving marketplace.

While the book primarily targets salespeople, its valuable insights extend beyond the sales field. The principles and strategies outlined by Sandler can be applied to various aspects of life that involve effective communication, relationship building, and understanding human psychology.

In conclusion, "You Can't Teach a Kid to Ride a Bike at a Seminar" challenges the traditional sales training paradigm and provides a refreshing perspective on achieving success in sales. David H. Sandler's unconventional approach, coupled with practical advice and real-life examples, makes this book a valuable resource for sales professionals seeking to elevate their skills and drive better results. I highly recommend it to anyone looking to enhance their understanding of effective salesmanship and develop long-lasting client relationships.

outstanding

well worth your time. there are so many good nuggets in this book. buy it and listen to over & over

love it !! for anyone in realestate pick this up

I'm in real estate and this is helpful talking to motivated sellers and finding their pain!!
learned soo much im goin to listen to again

The absolute best selling system in existence.

Every other "modern " selling approach has components of what David designed (in the late 60's/early 70's) in this system. If you're going to adopt and own a selling strategy/set of tools, might as well get your concepts, ideas, etc. directly from the source. Sandler is the way.

Excellent book

Learned a lot! Made a lot of sense! Now I know why I have been unsuccessful in selling!

The clarity is real.

This book is one of, if not the best sales book I have read. It teaches you how to take all the pressure off of you, and on to the suspect. Read more than once to clear up all of your "mind trash" that you you've accumulated over the years.

The Ultimate Sales Psychology System

This book begins with the Psychology of sales from both the prospect's perspective and the salesman's. It demonstrates what used to be effective in traditional sales systems and why it's now antiquated. Rooted in transactional analysis, we're introduced to a sales system that begins with building self esteem and ends with the complete anatomy of a successful sales system.