Struggling with confidence as a health coach? It's probably not what you think — and it's not about getting more certifications

If you don’t feel confident as a health coach…
it’s probably not because you don’t know enough.

This is something I see all the time with health coaches and practitioners.

You’ve taken the trainings.
You’ve learned a lot.
But when it comes to actually putting yourself out there… something still feels off.

In this episode, I walk through:
• why confidence doesn’t come from more certifications or knowledge
• what’s actually missing when you feel unsure in what you’re offering
• how to start building real confidence in your work
• and why this directly impacts your ability to get clients

Because the truth is—
you can “know a lot” and still not feel confident.

Confidence comes from something much more simple… and much more practical.

If you’re in this place right now—feeling unclear, stuck, or not fully confident in what you’re offering—this is exactly the work I support my clients with.

Through personalized mentoring and support, we focus on:
• getting clear on what you’re offering
• building confidence in how you actually help people
• and creating a business that feels aligned—and brings in clients

If you want support with this, you can learn more or apply to work with me here:
👉 https://www.kristinhartjes.co/contact-businessmentoring

✨ IDEAL CLIENT WORKBOOK
One of the most important steps to starting your coaching business is getting crystal clear on your ideal client. This free workbook will give you clarity on your ideal client, your offer, and your message!
👉 https://kristinhartjes.com/idealclientworkbook

🙋‍♀️ ABOUT KRISTIN
I'm a former chiropractor and functional medicine practitioner turned health coaching business mentor. For over a decade I've helped health practitioners and coaches build successful online coaching businesses — and I'm here to help you do the same.

📌 TIMESTAMPS
00:00 – Why confidence feels so hard to find
02:18 – What's actually going on (it's not what you think)
08:00 – What real confidence is built on
11:00 – How this shows up in your business and marketing
14:20 – Where to go from here

Starting a coaching business doesn’t have to be complicated — but overthinking can keep you stuck before you even begin.

This is something I see all the time.

You can know what to do, have the training, have the ideas…
and still find yourself second-guessing every step, waiting to feel ready, or not moving forward at all.

In this episode, I walk through what actually matters when you’re starting a coaching business — and the patterns that tend to get in the way.

We’ll talk about:

– why overthinking shows up (and why it actually makes sense)
– the 5 things you really need to build a coaching business that works
– how to get clear on who you help and what you offer
– and how to start moving forward, even if you don’t feel ready yet

If you’ve been stuck in your head or circling the same decisions, this will help you simplify things and take your next step.

✨ Ideal Client Workbook
One of the biggest shifts you can make early on is getting clear on who you’re here to help and how.

You can download my free Ideal Client Clarity Workbook here:
👉 https://kristinhartjes.com/idealclientworkbook

About Kristin:
I’m a former chiropractor and functional medicine practitioner turned business mentor. For over a decade, I’ve helped health practitioners and coaches build businesses that are both profitable and aligned with who they are.

👉 Why do some health coaches make money… while others stay stuck?

It’s easy to assume it comes down to strategy, marketing, or consistency.

But more often, the difference comes from something less visible:

Self-doubt
Overthinking
Second-guessing
And not fully trusting yourself to move forward

At a certain point, building a coaching business isn’t about learning more.

It’s about what’s happening underneath how you show up.

In this episode, I walk through:

– what actually determines your income as a health coach
– the patterns that keep capable practitioners stuck
– and what allows some people to move forward while others don’t

If this resonates and you’re feeling stuck in your business, you can learn more about working together here:
→ https://www.kristinhartjes.co/aligned-business-mentoring

✨IDEAL CLIENT WORKBOOK
This workbook will give you clarity on your ideal client, your offer and your message!
https://kristinhartjes.com/idealclientworkbook

If you feel like you’re not ready yet to fully step into your coaching business… this might be why.

A lot of health practitioners and coaches stay stuck in “learning mode”—thinking they need more knowledge, more certifications, or more clarity before they can really move forward.

But at a certain point, learning becomes a way of avoiding the very thing that actually builds confidence: doing the work.

In this episode, I talk about:
– why this pattern happens
– how it keeps you stuck
– and what actually helps you move forward

If this resonates and you’re feeling stuck in your business, you can learn more about working together here:
→ https://www.kristinhartjes.co/aligned-business-mentoring

✨IDEAL CLIENT WORKBOOK
This workbook will give you clarity on your ideal client, your offer and your message!
https://kristinhartjes.com/idealclientworkbook

If you hate selling your coaching services, it’s not a sign you should quit your business. It’s a sign something is off.

Usually, it’s one of these 3 things:

1. You don’t fully believe in your offer
2. Your message or ideal client isn’t quite right
3. You’re trying to market in a way that doesn’t fit you

Most health coaches think: “I just need to get better at selling.” But that’s not actually the problem.

You need a way of getting clients that works for you — your strengths, your energy, your way of connecting. Not louder. Not pushier. Not pretending to be someone you’re not.

In this episode, I break down exactly how to find that method.

✨IDEAL CLIENT WORKBOOK
This workbook will give you clarity on your ideal client, your offer and your message!
https://kristinhartjes.com/idealclientworkbook

✨ WORK WITH ME
And if you’re in a place where you want support building a business that actually fits you — your strengths, your way of working, your life — you can explore that here: https://www.kristinhartjes.co/aligned-business-mentoring

From Burned Out Dentist to Integrative Dental Care
In today’s episode, I’m talking with Christina, a dentist who completely transformed her career after hitting major burnout. She knew something had to change — and instead of pushing harder, she chose a path that aligned with her values, her health, and the kind of care she truly wanted to offer.

If you’re a health practitioner craving more freedom, fulfillment, and a business that feels like you, Christina’s story will inspire you.

You can connect with Christina here:
Website: https://www.handkraftedlife.com/
Instagram: https://www.instagram.com/ckraftdmd/
YouTube: https://www.youtube.com/@HandKraftedLife

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Want support with building your own wellness/health coaching business? Check out the free resources below!

Watch my free video workshop: 'Introvert's Guide to Finding Coaching Clients & Building a Thriving Business' https://kristinhartjes.com/introvertsguidetobiz

Download my free ideal client workbook here:
https://kristinhartjes.com/idealclientworkbook

If you're interested in working together to build your business, you can apply to do so here: https://kristinhartjes.com/apply

CONNECT WITH ME:
Website: https://www.kristinhartjes.com
YouTube: https://www.youtube/kristinhartjes
Instagram: https://www.instagram.com/kristinhartjes/

Are you stuck chasing every new marketing strategy instead of building a sustainable coaching business? You're not alone.

This week I'm sitting down with my past client, Diane, a physical therapist who dabbled in BeachBody (does that still exist? 😆) before becoming a successful emotional eating coach. She's been coaching since 2019 and has learned some hard-won lessons about what actually works.

In this conversation, we dive into:

✅ The biggest challenge new health coaches face that no one's really talking about
✅ How to avoid the shiny object syndrome trap that wastes so much time and money
✅ Why social media is NOT the best marketing strategy right now (and what's working instead)
✅ How learning to trust your inner voice can completely change your business and your life

Denise's wisdom is both practical and deeply grounded — the kind that reminds you what truly matters in business and in life.

If you're a health practitioner or coach feeling overwhelmed by all the conflicting advice out there, this conversation will help you cut through the noise and focus on what actually moves the needle.

You can connect with Denise here:
Website: https://deniselynnmorrison.com/
Instagram: https://www.instagram.com/deniselynnmorrison

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Want support with building your business?

Watch my free video workshop: 'Introvert's Guide to Finding Coaching Clients & Building a Thriving Business' https://kristinhartjes.com/introvertsguidetobiz

Download my free ideal client workbook here:
https://kristinhartjes.com/idealclientworkbook

If you're interested in working together to build your business, you can apply to do so here: https://kristinhartjes.com/apply

CONNECT WITH ME:
Website: https://www.kristinhartjes.com
YouTube: https://www.youtube/kristinhartjes
Instagram: https://www.instagram.com/kristinhartjes/

Meet Susannah — a yoga teacher turned health coach — whose business completely took off once she got clear on her niche: 💪 helping women increase bone density.

Since then, she’s grown her Facebook group to **46K members** and her YouTube channel to almost **13K subscribers**. 🙌

What’s most inspiring?
She did it all by showing up *authentically* — sharing her personal story, leaning into her expertise, and staying consistent…
Even though she calls herself “technically challenged.” 😅

In our chat, she shares:
✨ How following her vision (even when it felt scary) paid off
✨ Why hiring help can free you up to do what you love
✨ And how clarity on your ideal client changes everything

Because of this, she sold **400+ ebooks at $19.99** the moment she launched! 🎉

Her story is proof that you *don’t* need to be techy or flashy to grow a thriving coaching business — just clear and consistent.

You can find Susannah here:

YouTube: www.youtube.com/@ForeverYogawithSusannah

Facebook group: https://www.facebook.com/groups/2575868772710565/

Website: strongboneschallenge.com

🔔 Subscribe for more honest, practical content to help you build a coaching business that feels aligned and sustainable.

Watch my free video workshop: 'Introvert's Guide to Finding Coaching Clients & Building a Thriving Business' https://kristinhartjes.com/introvertsguidetobiz

Want a step-by-step workbook to help you get clear on your ideal client and message? https://kristinhartjes.com/idealclientworkbook

If you're interested in working together to build your business, you can apply to do so here: https://kristinhartjes.com/apply

CONNECT WITH ME:
Website: https://www.kristinhartjes.com
YouTube: https://www.youtube/kristinhartjes
Instagram: https://www.instagram.com/kristinhartjes/