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Writing Advertising Copy

How to Write Copy that Boosts Response Rates and Gets Results
Length: 1 hr and 47 mins
2 out of 5 stars (9 ratings)

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Publisher's Summary

Copywriting is easy, isn't it? Just put a few words together and stick it in the newspaper, or send out a letter and wait for the orders to flood in. Well, if you want throw money away, then that is exactly what you do. But planning and using the right techniques will make your advertisement or letter more effective and get you results. This guide looks at how to write copy for advertisements, brochures, flyers, and direct mail.
©2002 Pamela Brooks (P)2002 Rowmark Ltd

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very very very informative excellent i

excellent iin information and performance
i advise you to enjoy it
many useful tips
very practical and straight to the point

2 of 8 people found this review helpful