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アマゾンの最強の働き方──Working Backwards
- Narrated by: 辻井 健吾
- Length: 14 hrs and 15 mins
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アマゾンの最強の働き方──Working Backwards
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Publisher's summary
本タイトルには付属資料・PDFが用意されています。ご購入後、デスクトップのライブラリー、またはアプリ上の「目次」でご確認ください。（アプリバージョン：Android 2.40以上、iOS 3.11以上）
★ニューヨーク・タイムズ、パブリッシャーズ・ウィークリー他、全米で絶賛続々!
★米Amazon.comで1300以上、異例の高評価(平均4.6星)!
★長年アマゾンに勤めた参謀「ジェフの影」が、「アマゾンの手法をいますぐ自らの会社や個人に適用できる方法」を公開!
★世界最強企業アマゾンの働き方を体感しながらノウハウが身につく稀有な書!
本書は、アマゾンで長年経験を積んできたベゾスの参謀が、アマゾンの働き方から経営手法まで、成功の秘密を具体的に明かしたきわめて貴重な1冊だ。
著者の1人ブライアーは12年間アマゾンに在籍、バイスプレジデントを務めたのち、「ジェフの影」としてCEO付きテクニカル・アドバイザーなどを歴任。カーは15年間アマゾンに在籍、バイスプレジデント、ディレクターなどを歴任。キンドル、アマゾン・プライム、アマゾン・スタジオ、AWS(アマゾン・ウェブ・サービス)などを生み出した驚異的なイノベーションの時代に経営層として活躍。現在はアマゾンの手法を生かして、さまざまな企業の改善の手助けをしている。
アマゾンが掲げている「14の行動規範」、顧客のニーズからさかのぼって発想する思考法「ワーキング・バックワーズ」、パワポを使わずに「6ページ資料」の黙読から進める会議法、次々と基準を上げていく人材採用法「バー・レイザー方式」といった、アマゾンの独自の仕組みを、誰もが導入できるよう体系化。
さらには、「長期的思考」「顧客へのこだわり」「最高水準の追求」「深掘り」といったアマゾンの哲学をビジネスに落とし込む方法についても事例とともに解説する。
また、キンドルやプライム、AWSといった世界的ヒット商品の開発について、どのようなきっかけから苦闘を経てローンチに至ったか、リアルなインサイドストーリーを実体験として詳細に明かす。
本書を読めば、スキル、キャリア、組織の大小にかかわらず、アマゾンの手法を活用するさまざまな方法が見つかるはずだ。現代のビジネスにおける、究極の仕事の教科書だ。
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