The WordBirds Podcast with Chris Willis Podcast Por Chris Willis arte de portada

The WordBirds Podcast with Chris Willis

The WordBirds Podcast with Chris Willis

De: Chris Willis
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Words build relationships, ignite interests, and power epic journeys in the business world.

Why it matters: Effective communication is like the secret sauce for strengthening brands, reinforcing viewpoints, and generating revenue. It's about savoring quality and making an impact with every word.

  • Words are the magical glue between your business and your customers, capturing interest and driving action.


  • Great communication opens doors to opportunities and builds stronger connections.


The big picture: Tune into each episode of WordBirds podcast where we shine a light on the power of impactful messaging, featuring executives, experts, and thought leaders.

  • Discover the art of personalization and the need for standout, engaging messaging.


  • Learn how to sprinkle some magic into your communication, engaging employees and attracting loyal customers.



What’s next: This season, we're taking a deep dive into corporate communications with insights from CCOs and communication leaders.

  • Get the lowdown on strategies to elevate communications and position pros as strategic partners.


  • Host Chris Willis, Axios HQ’s Chief Marketing Officer, and his guests share valuable tips on reigniting your impact with fun, actionable discussions.
© 2025 The WordBirds Podcast with Chris Willis Economía Marketing Marketing y Ventas
Episodios
  • New Year, Same Challenge: The Business Case for Internal Communications

    New Year, Same Challenge: The Business Case for Internal Communications
    Dec 29 2025

    Internal communications is not about messages.

    It’s about alignment.

    In this episode, Chris Willis talks with Keith Berman about how internal communications creates real business impact, even when attribution is messy. They unpack why alignment drives retention, productivity, and customer experience, how communicators act as the connective tissue of the business, and what leaders actually listen for when evaluating ROI.

    They also tackle AI. What it helps with. What it cannot replace. And why the hype cycle feels familiar to anyone who lived through the early 5G promises.

    For communicators who want to prove value, not volume.
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    31 m
  • Frontline Comms: Your Unfair Advantage or Your Silent Killer

    Frontline Comms: Your Unfair Advantage or Your Silent Killer
    Oct 16 2025

    The people closest to your customers are often the last to know what’s happening inside your business and it’s costing you.

    In this episode, Chris Willis sits down with Victoria Dew, CEO of Dewpoint Communications and author of the new report Connecting the Frontline, to explore why organizations still struggle to reach and engage their frontline workers.

    They unpack:

    • The urgent workforce crisis in skilled trades and essential industries
    • Why 72% of frontline employees don’t understand company strategy and what that really means
    • How trust is built through listening, not broadcasting
    • The difference between information and meaning
    • And why frontline comms are either your company’s unfair advantage… or its silent killer

    Whether you lead communications, HR, or operations, this one’s for anyone who believes your people are your brand.

    🎧 Listen now and start rethinking how your strategy reaches the people who make it real.
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    26 m
  • Make It Land: How Product Is Communications

    Make It Land: How Product Is Communications
    Oct 1 2025

    Big idea: Product and comms are converging—fast.

    Why listen: Paperflite’s CPO Yega Kumarappan shows how to move from “we shipped the message” to “it landed,” using data, plain English, and AI (as a partner, not a press release machine).

    You’ll learn:

    • How to turn 30-minute content into 5-minute winners
    • The one doc that keeps Sales/Marketing/Support on the same story
    • Guardrails for AI so you keep nuance + product “soul”
    • Why PLG fails without built-in communication
    Más Menos
    26 m
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