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Winning at New Products
- Creating Value Through Innovation
- Narrated by: James Edward Thomas
- Length: 17 hrs and 25 mins
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Winning at New Products
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Publisher's summary
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step - from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world.
"This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." (Philip Kotler, professor of international marketing, Northwestern University, Kellogg School of Management)
PLEASE NOTE: When you purchase this title, the accompanying material will be available in your Library section along with the audio.
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Story4 out of 5 stars 207
When CEOs think about the supply chain, it's usually to cut costs. But the smartest leaders see supply chain and sourcing for what they can be: hidden tools for outperforming the competition. Steve Jobs, upon returning to Apple in 1997, focused on transforming the supply chain. He hired Tim Cook - and the company sped up the development of new products, getting them into consumers' hands faster. The rest is history.
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4 out of 5 stars
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informative but dry
- By Justin on 01-01-18
By: Suman Sarkar
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The Amazon Way on IoT
- 10 Principles for Every Leader from the World's Leading Internet of Things Strategies
- By: John Rossman
- Narrated by: Christopher Lane
- Length: 5 hrs and 13 mins
- Unabridged
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Overall4 out of 5 stars 192
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Performance4.5 out of 5 stars 166
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Story4 out of 5 stars 161
The Amazon Way on IoT is for the leader who wants to understand how the Internet of things is transforming business and society. Listeners will discover business cases, key concepts, technologies and tools to help develop, explain and execute their own IoT approach through understanding Amazon's and other leading companies sophisticated IoT technologies and strategies.
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3 out of 5 stars
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Very insightful, but quite boring
- By Riaan on 02-21-17
By: John Rossman
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Attacker's Advantage
- Turning Uncertainty into Breakthrough Opportunities
- By: Ram Charan
- Narrated by: Mark Bramhall
- Length: 6 hrs and 8 mins
- Unabridged
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Overall4 out of 5 stars 80
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Performance4 out of 5 stars 65
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Story4 out of 5 stars 66
In The Attacker's Advantage, Charan reveals the upside of uncertainty for those leaders who are nimbly positioned to anticipate the catalysts of disruption and embrace change. He updates and adapts the principles of his previous best sellers to address the current turbulent business environment, cutting through the veil of complexity to concentrate on the new customer needs and expectations and providing the tools for corporate leaders to take their companies to a higher level.
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4 out of 5 stars
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Fantastic book - volume lower than usual
- By James Gajewski on 06-14-15
By: Ram Charan
What listeners say about Winning at New Products
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Xavier Foley
- 11-27-17
From an artists perspective
This book pretty much lays out the entire framework for product innovation. As a musician who has virtually no formal business training, I found this book to be accessible because the author is very good at explaining all the business acronyms and foundational concepts. He also re-introduces material in previous chapters just in case you forget a step in say for example the stage gate process.
As a musician, I find these types of books very addicting, as my life depends on this knowlage of coming up with innovative ideas, so this information can be used in other facets of life.
The author also seems to be a fan of the ancient chinese treatise, "The Art of War", written by military strategist Sun Tzu. Indeed, successful businesses are those that employ strategy, just like any army general would use strategy to survive in the battlefield. The good thing is this 17 hour audio program is all about employing innovation strategy to compete with, or rather, surpass your competition. Some of the ideas that the author expresses have the potential to drive a competitors out of business, that is, if your competitor is unaware of the value of product innovation.
The next author that I will have to check out in response to this audio program is Harvard business professer Michael E. Porter, which is an author that Robert G. Cooper mentions in his book with pride.
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