Winfluence - The Influence Marketing Podcast Podcast Por Jason Falls arte de portada

Winfluence - The Influence Marketing Podcast

Winfluence - The Influence Marketing Podcast

De: Jason Falls
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There's a different in having TikTokers and Instagrammers post about your brand and actually driving influence. Welcome to Winfluence - The Influence Marketing Podcast, where we explain the difference and help your brand shift from influencer marketing to influence marketing. Hosted by industry expert Jason Falls, acclaimed author of "Winfluence: Reframing Influence Marketing to Ignite Your Brand," this podcast takes you on a strategic journey through the world of influence marketing. Jason's wealth of experience ensures that your influence efforts are not just about buzz, but also about real, measurable business impact. And you'll learn that influence marketing (without the 'r') is more than just social media. It can involve offline influence, media, thought leaders, community members and beyond. 🎙️ Episode Highlights: Join us as we dive deep into enlightening conversations with a diverse range of guests, including brand managers, agency strategists, software vendors, and influencers themselves. Get ready to uncover the intricacies of the art and science behind influencing audiences to take action, whether that's trying, buying, or thinking differently. 🔥 What You'll Explore: 📊 Strategic Insights: Gain a new perspective on influence marketing by understanding how to align your influence efforts with concrete business objectives. From increasing brand awareness to driving tangible sales, we unveil the strategic keys to success. 🤝 Collaborative Brilliance: Delve into the secrets of successful collaborations as we chat with brand managers and influencers who have perfected the delicate dance of co-creation. Discover how authenticity, alignment, and creativity drive powerful partnerships. 🔬 The Influence Science: Explore the science behind influence, dissecting the psychological triggers that inspire action. Learn how to craft messages that resonate deeply with your target audience, prompting them to engage, purchase, and advocate for your brand. 🌐 Beyond Online Borders: Dive into the world of offline influence and discover how it complements digital strategies. Unearth the strategies that translate seamlessly from online to offline, creating a unified brand presence that captivates audiences across all touchpoints. 📚 Learn from the Best: Benefit from the wisdom of industry leaders who have mastered the delicate balance between utilizing influencers and creating genuine influence. Gain practical insights that empower you to create meaningful, lasting connections. 🚀 Stay Connected and Informed: If you're committed to turning influence into impact, Winfluence is your one-stop source of inspiration and knowledge. Subscribe now to receive a steady stream of episodes that will revolutionize the way you approach influencer marketing. 🎧 Where to Tune In: Listen to Winfluence wherever you get your podcasts or watch the show on its Tuesday streams at 11 a.m. ET/8 a.m. PT on YouTube, Facebook, LinkedIn and on @jasonfalls's Twitter stream. 📲 Engage and Connect: You can find Jason Falls on most social media platforms @jasonfalls or look for Winfluence on YouTube or Facebook.2018-present Economía Gestión Gestión y Liderazgo Marketing Marketing y Ventas
Episodios
  • Talent Managers are Killing the Creator Economy

    Talent Managers are Killing the Creator Economy
    Jan 5 2026
    Hello again friends. Thanks for listening to Winfluence, the Influence Marketing Podcast. It’s been a minute! For those keeping track, the last time I posted an episode of Winfluence was two years ago. I hope you haven’t missed me, but I also hope you’re excited to hear something new from my thoughts on influence marketing. And, as a measure of transparency, know that the only reason I stopped regular episodes of the show is … well … it worked. I’ve been blessed with a full roster of client work in that time and just didn’t have the bandwidth to keep up the pace. But that means I have two more years of experience dealing with the day to day of influence marketing strategy, campaign management, execution and measurement. I’ve also been teaching students an influence strategy course at the University of Louisville, so it’s not like I’m coming back to the podcast without new ideas or fresh perspective, so I hope you’ll appreciate that. And, to be realistic, I can’t promise I’m going to churn out a weekly episode from now on and be right back in the saddle. Let’s just say when I’ve got to something to share with you, I will. So your subscription is still worth holding onto. And I won’t be throwing countless episodes at you just to stay top of mind. For those of you who enjoy a good Jason Falls rant now and then, you’ll be delighted to hear that those moments are really the ones when I have something to say and share. So expect less interviews and more grumpy old man wishing the world would be better. When a new episode of Winfluence pops into your feed … It’ll be fun, for sure. What burr in my saddle has me champing at the bit to return to the podcast? Talent managers are killing the creator economy. I explain how and why on this episode of Winfluence. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    13 m
  • What Digital Marketing Trainers Teach About Influence Marketing

    What Digital Marketing Trainers Teach About Influence Marketing
    Jan 2 2024
    As we enter 2024, I told you we were going to dial in our pursuit of changing the mindset in the influence marketing industry to help brands and agencies focus on influence, not just influencers. So we’re going to have a lot of conversations with a lot of different people along the way to make that happen. We’re going to kick off the year talking to one of my favorite people. Krista Neher has been a leading authority on digital marketing for as long as I can remember. She’s a six-time best-selling author and found of Bootcamp Digital, an education brand that offers digital marketing certification. Along the way, Krista has had to not only teach people about influence marketing, but dig in and practice the craft a bit as a consultant, too. But her wide range of expertise and ability, plus her focus on making digital marketing a practical and cost-efficient investment for her clients gives her that broad perspective I look for in someone to just chop up and chew through the conversations in the space. Today on Winfluence, I’ll dig into influence marketing with Krista. We’ll talk about how to build an influence plan, calculate the value of your influencer relationships and I’ll see if my assertions about influence marketing hold up to her scrutiny … it’s a perspective I certainly respect and know you’ll enjoy. This episode is presented by CIPIO.ai. Scale acquisition of user-generated content and flip those social videos into ad creative using powerful generative AI toolset. Sign up for a demo at https://jasonfalls.co/cipio Find this episode online at https://jasonfalls.co/kristaneher Learn more about your ad choices. Visit megaphone.fm/adchoices
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    37 m
  • What's Wrong With Influencer Marketing and What We Can Change in 2024

    What's Wrong With Influencer Marketing and What We Can Change in 2024
    Dec 19 2023
    It’s been a minute. If you haven’t noticed, Winfluence has been on a bit of a holiday hiatus. Honestly, its a good thing for me … client work ramped up toward the end of the year and I simply didn’t have enough time to fit in the weekly interviews and production to give you an episode worth listening to. Instead of rushing to crank out something mediocre, I opted to step back, focus on the client work and reassess what Winfluence is and can be. For the last few weeks, I’ve thought long and hard about the show. I even entertained the notion that maybe it had run its course and wasn’t worth the energy to crank out more episodes in 2024. But then two things happened. First, I thought about the state of things. And to be quite honest, we’re not done. There’s a lot still to accomplish in influence marketing. A good portion of the industry is still falling over itself doing things poorly. The bigger the creator, the more likely you’re going to have to deal with talent managers. Every talent manager I talk to these days seems to be more and more out of touch with the reality brands face with budgets and return on their marketing dollar. Brand managers are still pushing influencers to just be advertising shills. And we are still thinking of influencers as the key to success, when the whole premise of this show and my approach to the craft is centered around the influence … not the influencer. It’s about to be 2024. And most of the people in the industry spending dollars on influence marketing are still functioning like it’s 2007. The other thing that informed my thinking, I want to save for later, so listen to the full episode for that. In this episode of Winfluence, I’m going to list some things that are still broken about our industry. I’m going to carve out a few ideas on what we can do to fix them. And I’ll recommit to you that this show is not only not going away, we’re just getting started. Watch or listen to the full episode at jasonfalls.co/2024reset Learn more about your ad choices. Visit megaphone.fm/adchoices
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    18 m
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