• Winfluence - The Influence Marketing Podcast

  • By: Jason Falls
  • Podcast
  • Summary

  • Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence - The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There's a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.
    2018-present
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Episodes
  • May 23 2022
    The first social media conference I ever attended was a Search Marketing Expo event back in 2007 or 2008. While it was being put on by a search-focused company, it was all about social media. I thought it would be a good place to learn and listen and see if my ideas on this emerging space could hold water to others thinking about it. But because it was run by search folks, the roster of speakers included a bunch of SEO folks. And one of those was the founder of a little upstart company in Seattle called SEO Moz. Rand Fishkin grew that company into a rebrand to just MOZ. Today, it is one of the most successful SEO and SEM data and services companies in the world.  I’m a customer. I’ve also taken a lot of their courses. Knowing SEO helps my day-today. I was lucky to have met Rand then and have followed him through the years. In 2018, he left MOZ, though he’s still on the board, I believe. Now he’s started a new company that is focused on helping brands figure out what influences its prospective customers. SparkToro is a platform that scrapes public profile data from social media accounts, then analyses it to offer consumer insights to its customers.  It’s part market research. Part data analysis. And part influence marketing platform.  And yes, I said influence marketing platform. In fact, I even ask Rand during our conversation if SparkToro is the software version of the philosophy we talk about here on Winfluence … that we’re in the business of influence marketing, not influencer marketing. Wait until you hear his answer. I invited Rand to chat with me over on Digging Deeper, my interview series for Cornett. But the conversation was super relevant for us here on Winfluence, too. So I’ve pulled that out and have it her for you today.  We talk to Rand Fishkin of SparkToro about what influences people, how to find out and what to do with that information today on Winfluence. Don’t forget to drop Winfluence a rating or review on your favorite podcast app. Also, if you’d like a deep dive on an influencer marketing topic every so often, subscribe to my email newsletter at jason.online/subscribe. I send it every 4-6 weeks and go deep on a topic to make your influence marketing smarter. Want to make a future episode of Winfluence awesome? Ask your question about influence or influence marketing that you want my answer to or take on. Send me an email to jason@jasonfalls.com. If you’re feeling adventurous, record a voice memo on your phone and email me that file. I’ll let you ask the question right here on the show using the recording. Regardless of how you ask it, I may use your comment on a future episode or your question to inspire a show topic. If I do, I’ll send you a signed copy of Winfluence the book as a thank you! Today's episode is presented by Tagger, the complete influencer marketing platform. Get a demo to see if Tagger is right for you at jason.online/tagger. And don't forget our big offer from LinkedIn! Get $100 in free ad credits just for listening to Winfluence. Go to linkedin.com/winfluence to sign up and get your C-note for LinkedIn advertising. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    30 mins
  • May 16 2022
    At the end of this show each week, I invite you to ask me a question or present an influence marketing problem you might have and either email me about it, or even better, email me a voice recording so I can actually drop you asking it here on the show. So far, I haven’t had a lot of takers and that’s fine. Though, I will send you a signed copy of Winfluence the book if I use your question on the show.  And no, my ego isn’t so sensitive that you can’t ask me to not sign it. I’m happy to just send you one not adulterated with my pithy quote and signature, if you like. But the reason I do that is because this show becomes much more useful to you if I’m answering your questions.  Well, one of my old social media pals ask me a question about influence marketing of sorts last week on Twitter. Sheila Scarborough and Leslie McLellan run Tourism Currents. It’s a blog and resource, with accompanying social channels, for destination marketers, tourism bloggers and journalists and those who fancy themselves influencers in the travel and tourism space. I’ve been pals with Sheila and the other founder of the site, Becky McCray, for probably 15 years. I don’t know Leslie as well, but I love the content and advice they all dole out to folks in that niche. Last week, the tagged me on Twitter to see what I thought about an article they published called, “Ask for these influencer campaign stats.” It was advice for destinations … brands in the tourism industry like convention and visitor’s bureaus, hotels, attractions and such … on what metrics they should ask influencers to provide them for a campaign to judge how effective their content is for your efforts.  Without having to look at the article, I certainly know Sheila and Leslie well enough to know it’s going to be sound advice. And it was. But it doesn’t just apply to destinations. Their advice is sound for all brands and agencies to hear to know what metrics you should care about from the influence partners and content creators you work with. On this episode of Winfluence, I’ll share Tourism Current’s list, and add both some list items, and perspective of my own, to help your brand.  Winfluence is supported by Tagger, the complete influencer marketing software solution. Get a demo to see if Tagger is right for you at jason.online/tagger. Support also comes from LinkedIn Marketing Solutions. Claim your $100 advertising credit at linkedin.com/winfluence today. Don’t forget to drop Winfluence a rating or review on your favorite podcast app. If you’d like a deep dive on an influencer marketing topic every so often, subscribe to my email newsletter at jason.online/subscribe. Finally, make a future episode of Winfluence awesome! Ask your question about influence or influence marketing that you want my answer to or take on. Send me an email to jason@jasonfalls.com. If you’re feeling adventurous, record a voice memo on your phone and email me that file. I’ll let you ask the question right here on the show using the recording. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    18 mins
  • May 9 2022
    There's no question the pandemic had and is still having a tremendous impact on the restaurant industry. In fact, as today’s guest points out, when you look at the history of how and why people use restaurants, the experience has changed.  Rev Ciancio is a food and hospitality industry influencer. Yep … in the B2B space. He speaks at food and beverage industry conferences. He is a marketing and tech evangelist for the food business. He’s often engaged to consult with restaurants on developing their tech stack and customer acquisition approach.  But Rev is also quite the b2c influencer as well. He runs the channel @funwithfries on Instagram. It has 334,000 followers. For what is essentially french fry porn. Literally .. pictures of orders of french fries, mostly user-generated content he repurposes.  Seems frivolous and silly, right? Well he has a long-standing relationship with a french fry wholesaler because of that account.  His industry credentials give him true influence in a specific niche. His flare for creating engaging content gives him the consumer following. So, Rev has the best of both worlds as an influencer and content creator. I caught up with him recently to talk about the food industry and its post-pandemic challenges. How he manages influencer marketing for his own local restaurant. What technology and marketing channels and approaches are smart for restaurants to acquire customers and beyond.  He gives some great insight for both brands an influencers in the first part of the conversation about how to divide your content smartly around various networks. Really good advice here, so pay attention. Don’t forget to drop Winfluence a rating or review on your favorite podcast app. Also, if you’d like a deep dive on an influencer marketing topic every so often, subscribe to my email newsletter at jason.online/subscribe. I send it every 4-6 weeks and go deep on a topic to make your influence marketing smarter. Want to make a future episode of Winfluence awesome? Ask your question about influence or influence marketing that you want my answer to or take on. Send me an email to jason@jasonfalls.com. If you’re feeling adventurous, record a voice memo on your phone and email me that file. I’ll let you ask the question right here on the show using the recording. Regardless of how you ask it, I may use your comment on a future episode or your question to inspire a show topic. If I do, I’ll send you a signed copy of Winfluence the book as a thank you! Today's episode is presented by Tagger, the complete influencer marketing platform. Get a demo to see if Tagger is right for you at jason.online/tagger. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    39 mins

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