Will Post for Profit

How Brands and Influencers Are Cashing In on Social Media

By: Justin Blaney DM, Kate Fleming

Narrated by: Roger Wayne

Length: 6 hrs and 48 mins

Publisher's summary

Since the rise of social media, influencer marketing has emerged as one of the most powerful alternatives to traditional marketing channels that have become too expensive and ineffective for the majority of businesses today. Between 2016 and 2019, spending on influencer marketing tripled to over $6 billion. This has created a gold rush of opportunity for those on the cutting edge. However, few resources are available to guide influencers and brands through this rapidly evolving landscape. As a result, millions of dollars in profits are being wasted.

Will Post for Profit unpacks the critical components that are necessary to successfully navigate today's complex digital world, in an easily digestible format - exploring topics like how to select a platform, FTC compliance, ethics, audience growth strategy, designing successful campaigns, finding brands or influencers to work with, contracts, key performance indicators (KPIs), and more. Included are more than a dozen interviews with successful brands and influencers who reveal their top secrets to success and biggest mistakes to avoid.

Whether just starting out or well-seasoned social gurus, listeners will leave Will Post for Profit with the necessary tools to grow their audience, make the most of their campaigns or collaborations, and ultimately generate profit from social influence.

©2020 Justin Blaney, DM and Kate Fleming (P)2020 Gildan Media

I regret wasting money on this selection.

Rodger Wayne delivered an impressive narration, but I will not recommend this book to anyone.