Why Women Buy

How to Sell to the World’s Largest Market

By: Dawn Jones, Sherry Prindle - contributor

Narrated by: Dawn Jones

Length: 3 hrs and 53 mins

Publisher's summary

Women drive 80 percent of consumer spending. The most powerful determining factor for how we see the world is gender. In today's business market, women hold buying power of $4.4 trillion in the United States alone.

Mastering the skills to tap into the world's largest buying segment will give you the competitive advantage you need. In this audiobook, Dawn Jones shares seven techniques for bridging the gap and capturing more business.

• Through scientific research, learn how women differ from men in the buying process
• Overcome the fear of sales
• Learn to operate with integrity
• Learn to ask great questions
• Integrate four communication styles
• Learn to sell to seven personality types
• Master the four stages of competency

Why Women Buy will equip you to stay ahead of your competition and master the art of selling to half the population.

©2016 Made for Success, Inc. (P)2017 Blackstone Audio, Inc.

Eye-opening

An audiobook with lots of great concepts that is an easy listen. The author backs-up her conclusions about female and male nature with relevant studies and life experience. Minus one star because at times, the author marginalizes the male experience. Overall, this is an eye-opening audiobook.

good book, bad narrator

tip are great. story are related. problem is when narrator make bad joke and smile like a try harder

Insightful

Very thoughtful book. As a woman I found this to be very insightful. I was curious what I could learn to apply in the field of Real Estate sales. It was a worthwhile listen. I will absolutely be applying these techniques in my future sales.

If you are interested in direct sales and boardroo

Would you say that listening to this book was time well-spent? Why or why not?

What I Liked About this Book:

The first three chapters or so were great, exactly what I was looking for. It gave me some insight into retail buying behaviors of women and the idea that relationships and communication can have an impact on women's' purchases. I wanted some insight so that I could come up with better ad copy. This sort of helped, but with no real result.

There were some great discussions on social norms, biology, sociology, and psychology that could potentially help a marketeer in their pursuit of a target audience. In order to use this to your advantage, you must weed through the garden to find the gems of info.

The performance of the Audio book was awkward in parts but overall a great reading by author, coach, and entrepreneur Dawn Jones. I could listen to her voice for a long time. She does a great job at making a dry subject entertaining.

How would you have changed the story to make it more enjoyable?

What I Didn't Like About this Book:

By Chapter 4, this book drives toward direct sales or business to business marketing. I had flashbacks of my old roommate cold calling in the other room as he tried to sell magazine ads. Not really my cup of tea, and NOT what I was looking for in the slightest.

Indie booksellers ARE retailers. We often do this from a distance and our tactics are very different than that of a direct salesperson. An author must develop an elevator pitch but a lot of what is required involves copy: cover, back cover, book description, ads, promotional, etc. We try NOT to be pushy upfront with "Buy My Book!" and all that.

What about Dawn Jones’s performance did you like?

The performance of the Audio book was awkward in parts but overall a great reading by author, coach, and entrepreneur Dawn Jones. I could listen to her voice for a long time. She does a great job at making a dry subject entertaining.

What did you take away from Why Women Buy that you can apply to your work?

How This Effects My Writing:

I believe that I could listen to the first three chapters to give me at least a boost of confidence before writing copy which targets women readers on Facebook.

As for my fiction, not much. Reading is good for the soul in any manner. Listening to someone express their ideas with clear focus and direction is beneficial even if I don't really dig the content.

Light on data

I wanted study-backed analysis of what factors are different when selling to women vs men. I got what a motivational speaker feels like are the differences between women and men. And weird digressions into overcoming your fears and organizing your office.

Reader was very good, though.

glad this was in the plus catalog

This must read like the other obviously self-published books in the author's oeuvre. Thought it was going to be a general book on how to market to women, not just how to be a salesperson to them. And as far as that goes, she does a job that amounts to assembling self-help platitudes from better-known people in this field or from who knows where. It sounds like a poorly organized podcast.

That is, it's not entirely useless or difficult to listen to, but too fluffy and full of unexpected gems in the vein of say something like Martin Lindstrom's eye-opening books.

Why She Buys looks more like what I was hoping for.

Also, there is an atrocious 3 minute long humblebrag that is truly pathetic where she mentions having a top 39 iTunes audiobook in some business niche.

Really basic and often insulting

I think I'm the wrong audience for this book. She seems to be talking to sales people who have never met a woman, read a book, created a brand. She actually explains what the right-brain/left-brain concept, what an open-ended question is. This is some serious womansplaining.