What if your reality isn’t as objective as you think?

What if the way you see the world is being shaped by invisible gaps your brain is constantly filling in?

In this episode, Trevor Houston speaks with René Rodriguez, a renowned expert in behavioral neuroscience. He is a bestselling author and keynote speaker, recognized for his insights into how belief and identity drive human behavior and influence. Rene has helped leaders and organizations understand the subconscious operations of influence and the role of identity in shaping outcomes. His work delves into the ethical considerations of persuasion, especially in the context of AI and social media, making him a leading voice in the field of influence and communication.

In this powerful conversation, we dive into the psychology of influence, identity, and the “narrative gap” the space where assumptions are formed and beliefs are created. From AI to media to personal relationships, you’ll discover how influence operates beneath the surface and how to take back control.

Resources:

• René Rodriguez on LinkedIn: https://www.linkedin.com/in/learnwithrene/
• Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/
• Career Comeback Mastermind: https://calendly.com/tmhouston/mastermind
• Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠
• Trevor Houston is a Financial Advisor offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com

Chapters:

(0:00) Introduction to influence, neuroscience, and identity

(1:51) Influence as social manipulation, AI’s role, and psychological manipulation era

(3:51) Success is linked to identity, not just strategy

(4:33) Identity shapes perception and how the brain interprets reality

(6:00) Challenging societal constructs like age and opportunity

(8:16) The role of perception, self-talk, and reframing narratives

(9:37) Data vs. bias: how perception gets distorted

(12:39) Overcoming the belief that you're not enough or too late

(13:17) Embracing failure as a path to growth

(16:36) The myth of influence and what it really takes to lead

(17:37) Ethical influence vs. manipulation

(20:04) The moral responsibility behind influence

(24:21) Emotional triggers and psychology behind influence

(25:44) Questioning sources and credibility

(27:07) Self-awareness in how we are influenced

(30:34) AI’s role in shaping human behavior and decision-making

(32:43) Free will, accountability, and personal responsibility

(33:52) Ownership as the foundation of success

(39:45) Asking “What am I meant to learn here?”

(43:51) Narrative shapes reality and fills perception gaps

(46:15) Controlling the stories you tell yourself

(47:13) The ongoing battle for influence in media and society

(50:10) Social media’s impact on perception and emotions

(53:13) The shift from objective truth to narrative-driven truth

(54:50) Critical thinking as a survival skill

(56:45) The power of words in shaping reality

(59:21) Influence as legacy and living with purpose

(1:00:52) Teaching intentional living to the next generation

Episode Summary:

What if your job disappeared tomorrow? Would your confidence disappear with it?

Many professionals believe they’re safe until layoffs, restructuring, or corporate decisions change everything overnight. In this episode of the Who You Know Show, Trevor Houston sits down with franchise expert Giuseppe Grammatico to break down the real story behind business ownership and why franchising might be one of the smartest ways to build a safety net before you need it.

Discover how franchise ownership can be a powerful strategy for gaining control over your financial future, avoiding job insecurity, and building a legacy. Giuseppe Grammatico shares insights on the realities of franchising, funding options, and how AI is transforming the industry.

But this isn’t a “get rich quick” conversation. This is about leverage, preparation, and building control over your future.

Resources:

Giuseppe Grammatico on Linkedin: https://www.linkedin.com/in/giuseppe-grammatico/

Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/

Career Comeback Mastermind: https://calendly.com/tmhouston/mastermind

Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠

Trevor Houston is a Financial Advisor offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com

Chapters:

(0:00) Introduction: The truth about franchising and freedom

(1:33) Why many franchisees buy into misconceptions about quick freedom

(3:30) What brings people to Giuseppe: pain points and aspirations

(4:49) Personal story: breaking through the corporate ceiling for family time

(6:39) Mindset shifts: understanding ROI, risk, and long-term goals

(8:15) The reality of owning a business versus a job

(10:07) How ownership provides control over your career and income

(12:05) The effort required in the first year of franchise ownership

(12:57) Responsibilities and underestimated demands of business ownership

(13:56) The misconception of passive income with franchising

(15:45) Matching your soft skills and network with franchise opportunities

(18:15) When franchising isn't suitable: timing and capital considerations

(19:40) Funding options: SBA loans, retirement accounts, and severance

(21:35) Myth-busting: franchising as a business, not a job

(22:37) Support structures: how franchisees get help and training

(24:30) The importance of network and support systems in franchise success

(27:25) Current popular franchise categories and ideal fits for different personalities

(36:40) How to start building your franchise safety net early

(39:29) The Franchise Freedom Process: a simple, effective step-by-step system

(44:07) Can AI improve the franchise matching and support process?

(59:29) Key lessons from Giuseppe’s book on empowering your franchise journey

(1:02:39) The importance of clarity on your ideal life and daily routine

(1:04:34) Overcoming systemic career patterns and taking control

(1:06:55) Wrap-up: Connect with Giuseppe and start your journey today

Epsode Summary:

You can build the business.

You can lead the team.

You can look successful on the outside…

And still be drowning in fear, anxiety, and quiet burnout.

In this powerful conversation with leadership coach Lauren Schmidt, we unpack the moment everything shifted, the night she realized, “No one is coming to save you.” Not her husband. Not her team. Not success. The breakthrough began when she looked inward and confronted the belief that she wasn’t worthy of help, rest, or more.

If you’re in a career setback, leadership pressure, or midlife transition wondering why you feel exhausted even though you’re “doing everything right,” this episode is your reset.

Resources:

• Lauren Schmidt LinkedIn: https://www.linkedin.com/in/laurenschmidt08/
• Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/
• Career Transition Summit: https://event.webinarjam.com/register/67/04404igv
• LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠
• Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠
• Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com

Chapters:

(00:00) Introduction and Lauren's Background

(01:50) The importance of mindset in career and life

(03:43) Lauren's experience with burnout and fear

(06:28) The turning point: No one's coming to save you

(07:33) Root causes: Worthiness and internal blocks

(09:21) Signs of burnout and self-care realization

(11:04) Living for more and overcoming small fears

(12:52) The power of visualization and trusting the process

(15:53) Taking actionable steps towards your goals

(18:05) The role of belief and self-confidence

(20:04) Practicing gratitude and shifting energy

(23:47) The impact of trauma and gratitude after near-death experiences

(27:50) The importance of self-love and knowing your value

(30:56) The power of decision and taking responsibility

(35:12) Overcoming internal blocks and self-doubt

(40:34) The importance of community and support systems

(42:23) No one's coming to save you: The mindset shift

(44:50) Handling rejection and feedback as growth opportunities

(50:01) Starting your day with positive intentions

(55:02) The significance of continuous self-improvement

(58:37) The importance of asking for help and feedback

(01:02:18) Transforming criticism into growth

(01:05:54) Addressing burnout in leadership and society

(01:09:30) Filling your cup and avoiding burnout

(01:10:53) Connecting with Lauren Schmidt for further growth

Episode Summary:

This episode explores the concept of 'job hugging' that is staying in roles outgrown out of fear or comfort, and provides practical strategies to break free, reignite purpose, and advance careers.

Resources:

• Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/
• Career Transition Summit: https://event.webinarjam.com/register/67/04404igv
• LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠
• Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠
• Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com

Chapters:

(00:00) Understanding Job Hugging

(02:41) The Cost of Comfort

(05:18) Breaking Free from Job Hugging

(10:35) Taking Action Towards Growth

(15:49) Embracing Change and Opportunity

Episode Summary:

In this episode, we explore the significant shifts in the job market driven by AI and automation, emphasizing the importance of skills over traditional job titles. Trevor Houston highlights essential skills for the future, including adaptability, emotional intelligence, and financial literacy. Listeners are encouraged to repackage their existing skills, build a strong personal brand, and embrace continuous learning to stay relevant in a rapidly changing landscape.

Resources:

• Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/
• Career Transition Summit: https://event.webinarjam.com/register/67/04404igv
• LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠
• Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠
• Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com

Chapters:

(00:00) The Shift to Skills Clusters

(03:02) Adapting to the Skills Economy

(05:49) The Importance of Continuous Learning

(08:11) Building a Personal Brand

(11:00) Essential Skills for the Future

(13:42) Strategic Reskilling and Adaptability

(16:25) Creating a Skills Portfolio

(19:20) The Power of Discipline and Transformation

Episode Summary:

In this episode of the Who Ya Know Show, Trevor Houston emphasizes the importance of showing up as a key factor in achieving success in various aspects of life, including career, networking, and personal growth. The episode explores how reliability can enhance one's personal brand, the significance of consistency in building momentum, and introduces a 30-day challenge to encourage listeners to actively engage in networking and personal development. Trevor also shares personal anecdotes and insights on how showing up can lead to unexpected opportunities and growth.

Resources:

• Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/
• Career Transition Summit: https://event.webinarjam.com/register/67/04404igv
• LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠
• Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠
• Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com

Chapters:

(00:00) The Power of Showing Up

(02:47) Reliability as a Personal Brand

(05:33) Consistency in Networking and Job Search

(08:51) Building Trust Through Presence

(11:39) The 30-Day Show Up Challenge

(14:31) Transforming No Shows into Opportunities

(17:45) Mindset and Personal Growth

(20:38) Discipline and Momentum

(23:47) Final Thoughts on Commitment and Growth

Episode Summary:

In this conversation, Tim Rexius shares his incredible journey from living in his car and struggling to make ends meet to building a successful international business. He emphasizes the importance of mindset, resilience, and creativity in overcoming challenges. Tim discusses the significance of pursuing fulfillment in work, the necessity of multiple income streams, and how he leveraged AI to scale his businesses effectively. His story serves as an inspiration for those facing career transitions and seeking to turn setbacks into setups for success.

In this engaging conversation, the Tim and Trevor discuss the importance of raising independent thinkers rather than conforming to traditional educational systems. They explore the integration of AI in education and the workforce, emphasizing the need for adaptability in a rapidly changing world. The discussion shifts to the significance of effective marketing and packaging in business, particularly in the health and nutrition sector. Insights into international business strategies reveal the advantages of direct communication with owners. The conversation concludes with practical advice on nutrition and muscle growth, highlighting the importance of understanding macronutrients for optimal health and fitness.

Resources:

• Tim Rexius on LinkedIn: https://www.linkedin.com/in/timothy-rexius-2968422b/
• Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/
• Career Transition Summit: https://event.webinarjam.com/register/67/04404igv
• LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠

• Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠
• Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com

Chapters:

(00:00) From Struggles to Success: Tim's Journey

(16:07) The Importance of Mindset in Career Transitions

(30:01) Leveraging AI for Business Growth and Efficiency

(40:46) Raising Independent Thinkers

(44:02) Embracing AI in Education and Work

(48:23) The Power of Packaging and Marketing

(53:44) International Business Insights

(01:00:33) Nutrition and Muscle Growth Strategies

(01:11:56) Legacy and Impact in Business

Summary:

In this conversation, Bill Wallace and Trevor Houston delve into the significance of networking and building meaningful connections. They explore the hidden job market, the importance of mentorship, and the impact of servant leadership. The discussion emphasizes the value of personal branding and the essence of giving back to the community. They also share personal anecdotes and insights on how to navigate transitions in one's career and the legacy one leaves behind.

Resources:

Bill Wallace LinkedIn: https://www.linkedin.com/in/billwallace1/

Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/

Career Transition Summit: https://event.webinarjam.com/register/67/04404igv

LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠

Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠

Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com

Chapters:

(00:00) The Power of Connection

(02:56) Networking and Building Relationships

(05:50) The Journey of a Connector

(08:22) Creating Opportunities through Networking

(11:17) The Importance of Mentorship

(14:21) Legacy and Impact

(16:52) The Art of Networking

(19:56) The Hidden Job Market

(23:02) The Role of Servant Leadership

(25:42) Transitioning and Job Seeking

(28:12) The Importance of Personal Branding

(31:15) The Future of Networking

(33:49) Writing and Sharing Your Story

(36:39) The Essence of Giving Back

(39:36) Defining Success and Legacy