I am joined today by Margarita Quiñones Peña. Margarita is the author of “Homecoming: El Viaje a Mi Hogar,” a story through a migrant child's eyes. She is also the founder of the Latina Sweat Project whose mission is to make Yoga accessible to all. The Latina Sweat Project offers free and donation-based community programming, a 200-hour Yoga teacher training certification cohort, as community-led health and wellness is at the forefront of everything they do.

Tune in to learn more about her journey!

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Website: https://www.thelatinasweatproject.com/

Book: Homecoming: El Viaje A Mi Hogar

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I saw this post on an Instagram reel with the video text saying, “Why I won’t be doing markets as a small business in 2025.”

Yes, all their reasons are valid, but I mostly disagree! As a product-based business owner myself who has been doing vendor markets since the Spring of 2021, if you were to ask me if vendor markets are worth it, I would say YES….and no and here’s why!

I have participated in pop-ups and markets, small and festival style large. I have had my fair share of disappointing markets and even some that I did not expect to be as good as they were. When you're starting off, a lot of it will be trial and error to see what works best for your business. In this episode, here are some things I want to discuss regarding vendor markets that product-based businesses should keep in mind when trying to identify the most beneficial event for their business:

1. Are you the problem or the vendor market?
2. What are your market goals?
3. Are you aligning your business with the right market’s audience?
4. ROI: How to determine if a market is even worth participating in?
5. How to identify vendor market red flags.
6. How to use your resources to further determine if this is a good event for you to participate in?

If you are a product-based business ready to give up on vendor markets or wondering if markets are right for your business, tune in as I share my thoughts & insights based on my experience!

Follow Werk Mija:

Instagram: https://www.instagram.com/werkmija/

TikTok: @werkmija

Facebook: https://www.facebook.com/werkmija

Website: https://www.werkmija.com

Buy Me Cafecito (CLICK HERE): Allow me to continue creating content for our comunidad. Your contribution will allow The Werk Mija Podcast to invest in equipment for production and allow us to hire support to help us continue creating content and a safe space in media for Latinas.