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Wear Your Dreams

My Life in Tattoos
Narrated by: Johnny Heller
Length: 8 hrs and 5 mins
4.5 out of 5 stars (49 ratings)

Regular price: $27.99

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Publisher's Summary

"Ed Hardy" is emblazoned on everything from t-shirts and hats to perfumes and energy drinks. From Los Angeles to Japan, his colorful cross-and-bones designs and ribbon-banners have become internationally ubiquitous. But long before the fashion world discovered his iconic designs, the man behind the eponymous brand spearheaded nothing less than a cultural revolution.

In Wear Your Dreams, Ed Hardy recounts his genesis as a tattoo artist and leader in the movement to recognize tattooing as a valid and rich art form, through to the ultimate transformation of his career into a multibillion dollar branding empire. From giving colored pencil tattoos to neighborhood kids at age ten to working with legendary artists like Sailor Jerry to learning at the feet of the masters in Japan, the book explains how this Godfather of Tattoos fomented the explosion of tattoo art and how his influence can be witnessed on everyone, from countless celebs to ink-adorned rockers to butterfly-branded, stroller-pushing moms. With over fifty different product categories, the Ed Hardy brand generates over $700 million in retail sales annually.

Ideal for ink devotees and Ed Hardy aficionados alike, Wear Your Dreams is a never-before-seen look at the tattoo artist who rocked the art world and has left a permanent mark on fashion history.

©2013 Ed Hardy & Joel Selvin (P)2013 Tantor

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  • Overall
    5 out of 5 stars
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Finally an intelligent book on tattoos as an art form

What a refreshing change, a book on tattoos written by a highly articulate, artistically sensitive and literate author. It was a breath of fresh air after all those semi-literate books about tattooing in an environment of booze, drugs and squalid environments....

This book is superb and a beacon of light into a fascinating art form

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Great Read

Great book fully recommend. I have been a professional Tattooer for 6 years and always enjoying learning more about the history of American Tattooing! Thanks

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