Wal-Mart's Marketing Strategy

By: Trevor Clinger, Shannon Shulters

Narrated by: Brian B. Dobbs

Length: 15 mins

Publisher's Summary

Myself and my fellow classmates at an undergraduate university have done some research on how Wal-Mart markets there products, and what promotional strategies and other supplemental marketing techniques the firm uses to be one of the most profitable businesses in the world. We went into every deep detail on Wal-Mart's marketing mix, and have completed this paper for a final assignment for a college level course. Our group has used an example of Great Value Bottled Water that is sold in flavors and will be released with an exclusive 100 bottled-water pack. Listen to this college report to find great definitions of marketing terms, and real-life examples that will help any student, business professional, or recreational reader be a pro at marketing. I currently hold a Bachelor's Degree of Business Administration, and an Associates Degree of Management Technology.

©2014 Trevor Clinger (P)2014 Trevor Clinger

Bottled water at Wal-mart marketed

This is a class paper that a few of Clinger's buddies got together and worked on in regards to Wal-mart and the way they sell their flavored bottled waters. It is extensive and goes in depth, and outlines the hows and whys of wal-mart's strategies on selling their products. It is something we should all pay attention to if we are in a business. Dobbs narrates, and is very pleasing to listen to as he outlines every step Wal-mart makes as they endeavor to sell the public flavored water. he does a good job. Even though I did receive a promo code for this review it in no way influenced my considerations of the material, and in fact, inspired me to be more honest. In fact, getting a code generally makes me harsher as a reviewer as I am more often concerned what someone like Me will decide based on my review.

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3 of 3 people found this review helpful

so thats how they make so much money!!

What made the experience of listening to Wal-Mart's Marketing Strategy the most enjoyable?

It made me understand why this corporation is so successful and how it beats out other major retail competitors. Works great for a marketing class college reference!