Upside

Profiting from the Profound Demographic Shifts Ahead

By: Kenneth W. Gronbach, M.J. Moye, John Zogby - foreword

Narrated by: Tom Parks

Length: 7 hrs and 43 mins

Publisher's summary

Demographics not only define who we are, where we live, and how our numbers change. For those who can read beyond the raw figures, they open up hidden business opportunities that lie ahead.

What will happen when retiring Boomers free up jobs? How will Generation Y alter supermarkets? Which states will have the most dynamic workforces? Will American manufacturing rebound as Asia's population declines?

Upside puts this powerful yet little-understood science to work finding answers. Demographer Kenneth Gronbach synthesizes reams of data to show how generations impact markets and economies, and how to target promising trends. Lively and full of surprises, the book explains:

• What each age group is likely to buy now and in coming decades
• How profits dovetail with consumer numbers
• What sectors are likely to grow or lag
• How to make sense of the numbers to chart your own path
• And more

As waves of people are born and age, fortunes and futures are determined. Whether you're an investor, marketer, executive, or entrepreneur, Upside helps you spot the potential for profits in ever-shifting demographics.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

Download the accompanying reference guide.

©2017 Kenneth W. Gronbach (P)2017 Brilliance Audio, all rights reserved. Published by arrangement with AMACOM, a division of American Management Association International, New York.

Awesome Book and Perspective

Great book & packed with useful info. A must have for business. Awesome Book and Perspective. Well done.

How each generation shapes and shifts our economy

Where does Upside rank among all the audiobooks you’ve listened to so far?

Great book exploring potential businesses in markets that will explode in the next couple decades

What was one of the most memorable moments of Upside?

Demographics play a larger part of our economy than most people and even the government knows

Have you listened to any of Tom Parks’s other performances before? How does this one compare?

Similar to his other readings

If you were to make a film of this book, what would the tag line be?

Cash in on counting people

Any additional comments?

Health care and businesses for the elderly will get more people than they can handle in a few years

Very profound and interesting . So much information, I find it necessary to listen to again ,Then read

I need to listen again and then read the kindle book. I am thrilled with all the information. I am truly enlightened.

Lots of numbers

Lots of numerical data. Just kept waiting for more information on how to market to Gen Y and only got a few sentences. His focus was on trends to cash-in on Baby Boomers....seemed self-serving. Overall felt more defeated than ever about Gen X....talk about the short end of the stick....

Excellent audio

Loved the audio and would have liked to view the charts referenced by the author.

Answers questions about other issues! Great info

Loved it. should be required read/listening in 12th grade. Huge eye opener. An education for everyone.

Fascinating!!!

People numbers are still spinning my head. The personality traits of the generations and how they are used to identify market trends are so obvious as Kenneth Gronbach walks us through the past century. I've been so blind to the mystery of marketing and now I can see.

Great Info To Know

some of the data wasn't necessarily relevant to my industry but as a business owner I enjoyed the information and learning more about the demographics of the generations.

Very informative

In a way I found the front end almost a little too informative. Rattled a lot of statistics, but in the 2nd half he connected these statistics with the effect on industries and economics. Overall great read, and this information should be more well known to the general public. Definitely worth buying!

One of my favorite economics books

Demographics covers an important part of the “demand” side of supply and demand, and this well-researched book will give you a lot to think about. Very information-dense, I’ve listened twice and will probably listen twice more...