Your audiobook is waiting…

Unlocking the World's Largest E-Market: A Guide to Selling on Chinese Social Media

Narrated by: Dan Culhane
Length: 5 hrs and 19 mins
Categories: Business, Marketing
5 out of 5 stars (1 rating)

$14.95/month after 30 days. Cancel anytime.

OR
In Cart

Publisher's Summary

If you want to expand your business to the world’s largest e-market, this is the audiobook you need. 

In this extended and updated edition, Ashley Galina Dudarenok expands her analysis to include the booming technology scene in China, where two giants - Alibaba and Tencent - are engaged in an epic rivalry. You’ll also learn how new technologies like supercomputing, blockchain technology, and artificial intelligence are playing a role as the epicenter of tech innovation moves East and how Chinese corporations are making big moves on the world stage.

What’s new:

  • New retail and the future of commerce in China
  • Alibaba vs. Tencent
  • Social ranking 2020
  • Technology and shifting epicenters
  • China going global
  • China’s soft power

This audiobook is a must-have for anyone who’s working with Chinese social media or planning to enter China. It’s packed with the latest information, actionable insights, and strategies for marketers to make the most of WeChat and Weibo. You’ll learn about Chinese consumers, WeChat and Weibo working models, and the outlook for digital trends in customer relationship management, artificial intelligence, and what kind of changes "New Retail" will bring.

  • What every marketer needs to know about China
  • How your business can harness Chinese social media
  • WeChat: China’s operating system
  • Weibo: China’s online hot spot
  • The future: Get ready for new retail 

Whether you want to enter the market for the first time, expand your presence in China, or provide services to Chinese tourists abroad, Unlocking the World’s Largest E-market offers practical advice about selling on Chinese social media from someone who has seen the transformation in China’s online world firsthand.

If you’re ready to buy it, scroll up and click "Buy Now"!

©2018 Ashley Galina Dudarenok (P)2018 Ashley Galina Dudarenok

Critic Reviews

“Social media in China, the world’s largest, digitally-savvy consumer market, is changing at warp speed. With it come new and innovative ways for companies to communicate with their users about their products and services. And the difference between those who know how to do digital marketing right in China and those who don’t can be huge. Ashley’s book is a great read on this topic and it shows how to do digital marketing on social media in China right.” (Edward Tse, founder and CEO of Gao Feng Advisory Company and author of China's Disruptors)

“Ashley Galina Dudarenok has written a clear, analytical guide to digital marketing on Chinese social media. Merely projecting Western e-marketing onto the Chinese markets and platforms is unlikely to work; Dudarenok explains in readable detail why not and what to do about it.” (Peter Gordon, editor of Asian Review of Books)

“With the convergence of consumerism, social media and mobile payments in China, the time is right for this book. Dudarenok gives both nuanced insights and practical recommendations for companies seeking success in penetrating this complex market.” (Fredda McDonald, managing director of World 50)

What members say

Average Customer Ratings

Overall

  • 5 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Performance

  • 5 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Story

  • 5 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Sort by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Timely must read

Like an exponential curve the value of the content ever increased so by the end I hoped it would continue.

Hang on through first couple chapters. For those who are fluent in Mandarin hang in there. Some of the readers pronunciation is off putting, but not a huge deal.

For the lengthy read of stats, hang in there lots of meat to chew on.

Overall excellent, I will listen several times while commuting to soak in everything.