Unlimited New Patients: Volume 3

How to Attract High-Quality New Patients to Your Practice.

By: Howard "Howie" Horrocks, Mark Dilatush, Eddie Facey

Narrated by: Howie Horrocks

Length: 8 hrs and 8 mins

Publisher's summary

We are pleased to offer dentists all over the world our latest book: Unlimited New Patients: Volume 3. This is the latest in our Unlimited New Patients series, and we think it’s the best. We’ve packed this audiobook with virtually everything we’ve learned over 28 years about attracting high-quality new patients into your dental practice.

So, here's what you'll be able to do after listening to our new book:

• Know what it really mean to be marketable
• See through the myths that cause dentists to make bad marketing decisions
• Understand the hidden mind of the dental consumer and reach them more effectively with your marketing content
• Know what really differentiates you from other dentists
• Attract high-quality patients who value dental care ahead of an insurance deductible
• Predict which marketing mediums will produce the best results for your practice
• Calculate and allocate an effective (and realistic) marketing budget
• Create a multi-year marketing plan that produces measurable results
• Accurately calculate the returns your marketing investment yields
• Use proven marketing and management strategies to avoid common pitfalls and grow your business year after year
• Understand how everything you think you know about ROI is wrong

This book contains virtually everything you need to start taking control of your business and using the power of marketing to achieve every goal you’ve set for yourself and your practice.

Here’s more of what this audiobook can teach you:

• How do people choose a dentist (it’s not what you think)
• How to locate or relocate your practice
• How to avoid disaster
• How do you compete in a market that is saturated with other dentists
• How to construct an exact marketing plan for your budget
• How to use demographics to find where the good patients live
• What your marketing budget should be, it’s less than you think
• What is the correct deployment sequence of your marketing plan, did you know there was one
• What works, what doesn’t, and why
• How to get predictable results and what to expect from your marketing

Click on the "buy now" button to get started!

©2015 New Patients Inc (P)2020 New Patients Inc

A very interesting take from an industry veteran

This is a very good book in the realm of dental marketing.

Howie is an awesome narrator in addition to being the author. Its clear how passionate he is about marketing and the dental field. A personal and insightful look into marketing in a field where it’s viewed with significant suspicion. I think the folks who read or meet Howie won’t view dental marketing as being as nefarious.

Of course, there’s a pitch for their company, but thankfully the whole book isn’t just a pitch. There’s good information in there that can benefit anyone thinking about marketing in general. I’ve personally come away with more knowledge and I’m not bored out of my mind! Didn’t think that was possible but good narrator & decent content helps a lot.

Learn how your target audience thinks

I would call this a course or a discussion on marketing for the small business, focused on the business of dentistry. But it is told in a way that feels more like a private coaching session from Howie Horrocks.

For $15, this will prove to be a substantial investment in the way you view your dental practice and your patients. Is there anything else that you could spend a couple dollars on that might completely change your entire perspective on getting quality new patients in the door?

It also helps put a definition to the term marketing. We think it just means an advertisement. It goes deeper than that, including the daily interactions you have with patients and how the phones are answered. There is also a lot of data based on surveys that explains patient priorities in here. Who you should be marketing to and how they perceive the marketing. It looks at various types of marketing all the way from church programs to press releases to magazines to websites and direct mail campaigns. i.e., pretty much every way you might be marketing your practice.

It’s a great way to get a comprehensive overview of dental practice marketing to see what types of approaches you might now try and why some of your past efforts may or may not have worked.

The content is easy to digest and you don’t need a marketing degree to get a lot of valuable information and start right away. So if you’re “stuck” on your marketing and need some inspiration and solid ideas, this is highly recommended.