What if your pricing strategy wasn’t tied to your self-worth—but instead guided by simple supply and demand?

In the coaching world, we often hear messages like “charge what you’re worth” or “higher prices mean higher value.” But what if those beliefs are fueling unnecessary emotional drama and confusion in your business?

In this episode of Success Genius, I’m joined again by the always insightful Mark Butler—fractional CFO, bookkeeper, and coach—for a candid conversation about pricing. Together, we dismantle the “self-worth pricing” myth and explore why pricing is a business decision, not a personal identity crisis.

We discuss how to use price as a throttle, what it actually means to have a “full” calendar, and how lowering your price doesn’t mean you’re lowering your value—it might just mean you’re increasing demand.

This is a must-listen if you’ve ever agonized over your rates, compared your prices to others, or wondered if charging less means you believe less in your work.

Topics covered in this episode include:

• Why pricing is a strategic business decision—not a reflection of your self-worth
• The real role of supply and demand in determining what to charge
• How to define a “full practice” on your own terms
• Practical ways to reduce emotional drama around pricing

If you've ever second-guessed your rates, felt pressured to “charge your worth,” or wondered if lower prices mean lower value, this episode is for you. Tune in for a refreshing, economics-backed conversation that brings clarity and calm to how you price your services.

Resources Mentioned:

To Hire Mark For Bookkeeping Services: https://letsdothebooks.com

Check Out Mark’s Coaching Resources: https://markbutler.com

Listen to A Podcast for Coaches: https://podcastforcoaches.transistor.fm

Connect with Mark: support@markbutler.com

Get The Book: https://book.neillwilliams.com/book

Learn More About TEAM90: https://neillwilliams.com/team90

Book A Team Turnaround Call: https://neillwilliams.com/team-turnaround-call

Contact Us: support@neillwilliams.com

What if the secret to getting more done isn’t doing more—but aligning with your natural rhythm?

So many entrepreneurs are unknowingly working against their biology, stuck in a cycle of brain fog, burnout, and the constant pressure to “do more.” But what if the real productivity hack has nothing to do with more hours—and everything to do with better timing?

In this episode of Success Genius, I’m unpacking the science behind your circadian rhythm and how leveraging your body’s natural performance windows can help you achieve more in less time—with less effort. This isn’t just about efficiency—it’s about working in a way that feels better, too.

Let’s stop glorifying the grind. It’s time to reclaim your energy, focus, and satisfaction by working with your biology—not against it.

Topics covered in this episode include:

• How your biological clock affects productivity more than you think
• The warning signs of chronic "time jet lag"
• Why working with your circadian rhythm leads to better results in less time
• The simple science-backed tweak that can boost your efficiency by up to 40%

What if becoming time rich wasn’t about doing more, but doing it at the right time? Tune in to learn how aligning your work with your natural rhythm can revolutionize your results—and your well-being.

Resources Mentioned:

Get The Book: https://book.neillwilliams.com/book

Learn More About TEAM90: https://neillwilliams.com/team90

Book A Team Turnaround Call: https://neillwilliams.com/team-turnaround-call

Contact Us: support@neillwilliams.com

Are you chasing productivity, or are you truly time rich?

As ambitious entrepreneurs, we often buy into the belief that more apps, tighter schedules, and color-coded calendars will finally free us from overwhelm. But what if that’s not the answer?

In this episode of Success Genius, I kick off the Time Rich Series by challenging everything we’ve been taught about time management. You’ll discover the three types of time—clock time, body time, and mental time—and why ignoring two of them might be the very reason you still feel stuck in the productivity trap.

Join me as we explore the shift from the outdated corporate model of time (more hours = more output) to an entrepreneurial model built on quality, efficiency, and alignment with your natural rhythm.
It’s not just about working less—it’s about working right.

This episode will redefine how you experience time and productivity. Let’s begin your journey to becoming truly time rich.

Topics covered in this episode include:

• Why traditional productivity hacks leave you feeling more overwhelmed
• The three types of time: clock, body, and mental—and why only one of them really works
• How to shift from the outdated corporate model of time to the entrepreneurial model
• What it really means to be “time rich” and how to get there

If you’ve ever felt like you’re drowning in productivity systems and still not getting ahead, this episode is your wake-up call. Step into a new way of working that honors your energy, mindset, and rhythm.

Resources Mentioned:

Get The Book: https://book.neillwilliams.com/book

Learn More About TEAM90: https://neillwilliams.com/team90

Book A Team Turnaround Call: https://neillwilliams.com/team-turnaround-call

Contact Us: support@neillwilliams.com