What if your marketing didn’t rely on hype, perfection, or selling a fantasy—but instead on telling the honest, slightly uncomfortable truth?

In a world where we’re used to glossy promises and “this will change your life” sales pages, there’s something radically refreshing about being upfront. In this week’s episode of Success Genius, we dive into the surprisingly brilliant “anti-marketing” strategy behind Chip Drop—a company that wins customers by openly sharing the messy, inconvenient, unfiltered parts of their service.

Joined by the always insightful Mark Butler, we explore why honesty builds more trust than idealized testimonials ever could, how setting realistic expectations can eliminate refund drama, and why the best clients are the ones who know exactly what they’re signing up for.

If you’ve ever struggled with how transparent to be in your marketing, felt pressure to “prove your value,” or wished selling could feel more grounded and human—this episode will shift how you think about attracting the right people.

Topics covered in this episode include:

• Why “anti-marketing” can build more trust than polished promises
• How Chip Drop wins customers by highlighting objections instead of hiding them
• Why honest expectation-setting can eliminate refund drama altogether
• What coaching looks like when you stop selling perfection and start selling reality

If you’ve ever wondered how to market your work without hype, felt pressured to make everything sound flawless, or wished you could attract clients who are truly the right fit, this episode is for you.

Tune in for a refreshing, candid conversation about transparency, trust, and why telling the truth (even the unglamorous parts) might just be your strongest marketing strategy.

Resources Mentioned:

Visit Mark’s Bookkeeping Service: https://letsdothebooks.com

Check Out Mark’s Coaching Resources: https://markbutler.com

Listen to A Podcast for Coaches: https://podcastforcoaches.transistor.fm

Connect with Mark: support@markbutler.com

Get The Book: https://book.neillwilliams.com/book

Learn More About TEAM90: https://neillwilliams.com/team90

Book A Team Turnaround Call: https://neillwilliams.com/team-turnaround-call

Contact Us: support@neillwilliams.com

What does it really mean to live in a way that inspires others—without trying so hard to be inspiring?

In a world that glorifies hustle, noise, and visibility, we often forget that the most powerful leaders are the ones who lead quietly. The ones who don’t perform, but simply are.

In this episode of Success Genius, we’re diving into the art of becoming a model of desire, the kind of person whose calm presence sparks courage, peace, and authenticity in others. You’ll learn how imitation shapes our goals, why awareness is the key to true leadership, and how to live your values so deeply that others feel it just by being around you.

Join me as we explore how to move from performance to presence, from comparison to congruence. Because the most magnetic people aren’t the loudest in the room, they’re the ones most aligned with who they truly are.

Topics covered in this episode include:

• How desire spreads through imitation — and why awareness matters
• The difference between external and internal models of influence
• How to curate the models that shape who you’re becoming
• What it means to live authentically and lead by quiet example

You don’t have to chase inspiration to be inspiring. Tune in to learn how to live, lead, and love in a way that invites others to rise, just by being who you are.

Resources Mentioned:

Get The Book: https://book.neillwilliams.com/book

Learn More About TEAM90: https://neillwilliams.com/team90

Book A Team Turnaround Call: https://neillwilliams.com/team-turnaround-call

Contact Us: support@neillwilliams.com

Would you still want what you want if no one ever found out?

So much of what we chase—success, validation, recognition is quietly shaped by the world watching us. But not all desires are created equal. Some are borrowed, fragile, and fleeting; others are grounded, peaceful, and deeply our own.

In this episode of Success Genius, I explore the difference between “thin” desires that thrive on approval and “thick” desires that grow from purpose. You’ll learn how to tell when your goals are performative versus personal and how to reconnect with what’s truly meaningful to you.

Because true fulfillment doesn’t come from what everyone sees, it comes from the quiet that wants to stay, even when no one’s looking.

Topics covered in this episode include:

• The difference between thin desires and thick desires and how to recognize each
• Why some goals leave us feeling empty even after we achieve them
• How social comparison and validation shape what we think we want
• Questions to uncover your truest motivations and build a life rooted in meaning

Are your goals truly yours or borrowed from someone else’s expectations?

Join this episode of Success Genius and discover how to trade fleeting, performative desires for ones that keep you grounded, fulfilled, and deeply aligned with who you really are.

Resources Mentioned:

Get The Book: https://book.neillwilliams.com/book

Learn More About TEAM90: https://neillwilliams.com/team90

Book A Team Turnaround Call: https://neillwilliams.com/team-turnaround-call

Contact Us: support@neillwilliams.com