Ultimate Guide to Partnering® By cover art

Ultimate Guide to Partnering®

By: Vince Menzione - Technology Industry Sales and Partner Executive
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  • Summary

  • Empowering partners to thrive during this time of rapid transformation.
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Episodes
  • 222 – AI Innovation and Cloud Marketplaces with John Jahnke – CEO at Tackle

    222 – AI Innovation and Cloud Marketplaces with John Jahnke – CEO at Tackle
    Jun 5 2024
    I'm excited to welcome my next guest to Ultimate Guide to Partnering, John Jahnke - CEO at Tackle.io, a Cloud Go To Market Platform that enables software companies to sell via the cloud. As the CEO of Tackle, John has been instrumental in helping Independent Software Vendors (ISVs) streamline their business operations by leveraging cloud marketplaces. Since its inception in 2016, Tackle has been at the forefront of this transformation, creating a new category of software that simplifies the process for ISVs to list and sell their products in the cloud. In this episode, John and I discuss the rapid evolution of cloud go-to-market strategies, the role of hyperscalers, and the future of AI in the industry. Let’s dive into the world of cloud marketplaces with John as he shares insights on the challenges and opportunities within this space. We explore the strategic decisions made by top software companies, the impact of economic conditions on cloud adoption, and the significant role AI plays in shaping the future. John also discusses the importance of aligning marketing and sales strategies with cloud channels and the transformative potential of AI-driven solutions.
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    35 mins
  • 221 – Crack the Code on Microsoft’s MCEM to Unlock Co-Selling Success

    221 – Crack the Code on Microsoft’s MCEM to Unlock Co-Selling Success
    May 19 2024
    In November 2023, over 300 Microsoft partners, leaders, experts from Microsoft, and ambassadors assembled for an incredible two days in Dallas, Texas. Today, we bring you back to another astonishing session led by Elliotte Dunlap, a Microsoft Partnership Leader. In this recorded session, Elliotte demystifies and decodes Microsoft's Sales Engagement Methodology (MCEM) for this partner audience to help them best align for effective co-selling with Microsoft. Listen today to Crack the Code on Microsoft's MCEM to Unlock Co-Selling Success.
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    41 mins
  • 220 – Unveiling Microsoft’s Strategic Vision for Growth and AI Partnerships

    220 – Unveiling Microsoft’s Strategic Vision for Growth and AI Partnerships
    May 8 2024
    Today, we have a very exclusive interview. In November of 2023, over 300 Microsoft partners, leaders, experts, from Microsoft, and ambassadors all assembled in Dallas, Texas, for an incredible two days. Today, we bring you back to this incredible session with Kevin Peesker, Microsoft's President of Small, Medium, and Corporate business, where he takes us on a journey through technology and the advent of AI. We also deep dive on why this SMC business of over $75 billion within Microsoft is your rich "acre of diamonds" as a partner to grow your business in the coming years!
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    Less than 1 minute
Marketing Economics Politics & Government
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