Insights Unlocked Podcast Por UserTesting arte de portada

Insights Unlocked

Insights Unlocked

De: UserTesting
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What does it take to create experiences customers love, craft campaigns that captivate, and drive measurable results? Insights Unlocked features candid conversations with the builders, creators, and innovators driving some of the world’s most impactful digital transformations. Tailored for marketing, product, UX and CX leaders, each episode delivers actionable insights to help you create customer-first strategies and stay ahead in today’s competitive landscape. Each episode is about 30 minutes long. From optimizing product launches to leveraging AI for smarter workflows, Insights Unlocked is your go-to resource for designing experiences that resonate, drive loyalty, and achieve business results. Guests include influential leaders like Brian Solis, April Dunford, Kate Towsey, Jacob Nielsen, Teresa Torres, and Judd Antin among others, offering their expertise in CX, UX, and innovation. The podcast also highlights strategies and success stories from leading brands such as Verizon, Signet Jewelers, Figma, Microsoft, Tesco Bank, and more. UserTesting leaders and industry experts join as guest hosts, alongside show producer Nathan Isaacs, award-winning journalist and Senior Manager of Content Production at UserTesting. Brought to you by UserTesting, the leader in human insights and proactive customer experience strategies, Insights Unlocked empowers CMOs and marketing teams to craft experiences that drive growth, loyalty, and impact. Listen and subscribe wherever you get your podcasts. Show notes, curated clips and more at usertesting.com/podcast.© Copyright 2022 - 2023 UserTesting. All Rights Reserved. Economía Gestión Gestión y Liderazgo Liderazgo
Episodios
  • The truth about UX research for AI (it’s not just about usability) with Priyanka Kuvalekar

    The truth about UX research for AI (it’s not just about usability) with Priyanka Kuvalekar
    Mar 30 2026
    Episode web page: https://bit.ly/47II2Ll Episode summary: In this episode of Insights Unlocked, host Lija Hogan sits down with Priyanka Kuvalekar, senior UX researcher at Microsoft, to explore how AI is reshaping user experience research and what it takes to build trustworthy, human-centered AI products. Priyanka shares her journey from architecture to UX research and offers a behind-the-scenes look at how she evaluates AI experiences—moving beyond usability to focus on trust, emotional response, and inclusivity. The conversation dives into how researchers can stay strategic in a fast-evolving AI landscape, the growing importance of accessibility and diverse user perspectives, and why trust is the defining factor of great AI experiences. Priyanka also shares practical ways researchers can integrate AI into their workflows, partner more effectively with cross-functional teams, and evolve their skill sets to remain impactful. You’ll learn: Why trust—not just usability—is the foundation of great AI experiences How UX research methods are evolving to measure emotion, behavior, and credibility Ways to evaluate AI outputs for accuracy, consistency, and transparency How researchers can influence product strategy instead of just validating decisions Practical tips for using AI tools to speed up research workflows Why accessibility and inclusive research are critical in AI development How to build AI fluency and stay relevant in a rapidly changing field Resources & links Priyanka Kuvalekar on LinkedIn ( https://www.linkedin.com/in/priyanka-kuvalekar/) Priyanka’s UX content on Instagram ( https://www.instagram.com/uxr.pri/) Nathan Isaacs on LinkedIn (https://www.linkedin.com/in/nathanisaacs/) Learn more about Insights Unlocked (https://www.usertesting.com/resources/podcast)
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    47 m
  • How great product teams use customer insights differently with Jeff Lash

    How great product teams use customer insights differently with Jeff Lash
    Mar 23 2026
    Episode web page: https://bit.ly/4bC3uCy Episode summary:In this episode of Insights Unlocked, host Mike McDowell sits down with Jeff Lash, VP of Product Management at Insperity, to explore how product leaders can turn customer insight into smarter decisions and better outcomes. Drawing on decades of experience across UX, product management, and consulting, Jeff shares practical advice on balancing voice of the customer with business strategy, avoiding common roadmap pitfalls, and building high-performing, customer-centric teams. Jeff explains why product teams often misinterpret customer feedback, emphasizing the importance of asking better questions and digging deeper into the “why” behind what customers say. He also highlights how over-reliance on processes, artifacts, or quantitative data can obscure real insight—and why qualitative research remains a powerful, often underutilized tool. The conversation dives into how teams can prioritize effectively, align around strategy, and avoid getting stuck in reactive “firefighting” mode. Jeff also shares how successful teams use customer insight as a unifying force across stakeholders, while maintaining a growth mindset that drives continuous improvement. You’ll learn: Why asking better follow-up questions leads to better product decisions How to balance qualitative and quantitative customer insights Common mistakes teams make when relying on roadmaps and feedback How to prioritize effectively without getting stuck in reactive work Why voice of the customer should act as a “great equalizer” across teams How a growth mindset helps product teams continuously improve Resources & links: Jeff on LinkedIn (https://www.linkedin.com/in/jefflash/) Jeff’s website (https://www.jefflash.com/) The Insperity website (https://www.insperity.com/) Mike McDowell on LinkedIn (https://www.linkedin.com/in/mmcdowell1/) Nathan Isaacs on LinkedIn (https://www.linkedin.com/in/nathanisaacs/) Learn more about Insights Unlocked: https://www.usertesting.com/podcast
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    54 m
  • Measuring the ROI of Customer Insights

    Measuring the ROI of Customer Insights
    Mar 16 2026
    Episode web page: https://bit.ly/4rZmjXj Episode summary: In this episode of Insights Unlocked, Nathan Isaacs sits down with Dave Kerry Davies, UserTesting’s Global Value Engineering Director, to tackle one of the most persistent challenges facing research and insights teams: proving ROI. Drawing on conversations with more than 500 organizations, Dave shares a surprising pattern—most teams don’t struggle with complex financial modeling; they simply fail to measure ROI at all. The result? A “PR problem” for research teams, where executives call for customer-centricity but don’t clearly see the financial impact of insights work. Dave breaks down four core value drivers—business growth, faster innovation, reduced operational costs, and risk mitigation—and explains how teams can translate customer experience improvements into measurable business outcomes. Through practical examples (from digital banking to municipal websites), he shows how reducing friction, shifting research earlier in the product lifecycle, and aligning with executive priorities can directly impact revenue, cost savings, and strategic decision-making. The conversation also explores how framing insights through executive empathy—understanding what makes a great day for your boss—can transform internal conversations, reduce political friction, and earn research a true seat at the table. Dave offers simple, actionable advice for teams just getting started: track your work, state your assumptions, collaborate cross-functionally, and iterate on your ROI story over time. You’ll learn: Why failing to measure ROI creates a visibility and credibility gap for research teams The four value drivers that connect insights work to executive priorities How to quantify friction in customer journeys and tie it to revenue and cost impact Why “shifting left” reduces rework and increases product success How executive empathy can improve alignment and reduce internal politics Practical first steps to start building your own ROI model Resources & links: How to measure UX ROI and impact (https://www.usertesting.com/blog/how-measure-ux-roi-and-impact) The ROI of consumer insights when building digital finance products (https://www.usertesting.com/blog/roi-consumer-insights-when-building-digital-finance-products) Dave Kerry on LinkedIn (https://www.linkedin.com/in/david-kerry/) Nathan Isaacs on LinkedIn (https://www.linkedin.com/in/nathanisaacs/) Learn more about Insights Unlocked: https://www.usertesting.com/podcast
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    31 m
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