Episodios

  • Ep. 127: The Real State of Social Commerce in the Philippines
    Jan 12 2026

    Join Truelogic’s Managing Partner Bernard San Juan and Ayman Alih, Director of Beyond Impact powered by M-Commerce, as they unpack how social commerce is evolving in the Philippines, from buyer behavior and channel choices to live selling, checkout habits, and what it really takes for brands to succeed.

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    53 m
  • Ep. 126: Win Visibility in AI SEO: Be Citable, Not Just Rankable
    Nov 10 2025

    Join Truelogic’s Managing Partner Bernard San Juan and Lead SEO & Digital Strategist Timo Uichico as they dive into how AI Overviews are changing search and what marketers can do now to stay visible and trusted.

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    36 m
  • Ep. 125: Planning to Win: Setting KPIs and Metrics for Your 2026 Marketing Strategy with Sheila Paul of Home Credit
    Sep 26 2025

    Sheila Paul, CMO of Home Credit, joins Truelogic DX to reveal the KPIs that matter most for 2026 marketing. Discover why Filipino benchmarks, cart abandonment, and mobile-first habits are reshaping what brands should really track—beyond just clicks and likes. Learn which metrics actually move the needle for business growth, and how to focus your team on what counts.

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    38 m
  • Ep. 124: The Search Evolution: Powered by AI
    Jun 18 2025

    As AI transforms how we search, the rules of discoverability are being rewritten. In this Truelogic DX episode, we explore how search engines—especially Google— are evolving into AI-powered answer engines that prioritize context, authority, and relevance over simple keyword matches. Truelogic Managing Partner Bernard San Juan III breaks down the science behind this transformation— from how AI overviews are generated to why citations and credible brand mentions matter more than ever.

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    17 m
  • Ep. 123: Designing for Conversions: UX/UI Strategies for E-Commerce Success
    Dec 13 2024

    Truelogic Managing Partner Berns San Juan sits down with Denise Haak, Assistant Vice President and Head of Product Design at Globe, to discuss customer experience and conversion rate optimization (CRO).

    Key topics include identifying and addressing design flaws that hinder conversions, as well as the role of UX/UI in fostering brand loyalty and personalization. Haak also provides insightful critiques of several popular e-commerce sites in the Philippines.

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    36 m
  • Ep. 122: ANC's Market Edge: Digital Marketing for Business Growth
    Oct 18 2024

    Join us for an insightful episode featuring Berns San Juan, Managing Partner at Truelogic, as he discusses the booming digital economy in the Philippines. Recently appearing on ABS-CBN News Channel’s Market Edge, he shares how Filipino businesses can take advantage of this growth to not only survive but also thrive in a fast-paced digital world.

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    17 m
  • Ep. 121: Round Two of Anti-Trust Fight: Google vs DOJ
    Sep 27 2024

    Today we are talking about Google anti-trust trial that’s currently taking place in a federal courthouse. No it is not the one you are thinking of. It is the second anti-trust case. Google is going head-to-head with federal prosecutors and a group of states claiming that it has been using its dominance to control the tools used to buy, sell, and broker ads online. So, will Google take another L, or are they going to fight back harder this time? Let’s find out in this podcast.

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    20 m
  • Ep. 120: How to Prepare Your Company for Public Backlash
    Sep 19 2024

    This episode will explore how companies and organizations can prepare for and respond to crises, in the context of the CrowdStrike outage. It focuses on the importance of a communication playbook to better manage and respond to public backlash from a marketing perspective.

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    24 m