Trade Show University for Virtual & Live Events Podcast Por Jim Cermak arte de portada

Trade Show University for Virtual & Live Events

Trade Show University for Virtual & Live Events

De: Jim Cermak
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Trade Show University is the #1 resource in the industry for Exhibitors, Marketers and Show Planners to improve their results and ROI. With over 220 podcast episodes featuring tips, training and expert interviews, and exclusive group and 1-on-1 consulting and training, you have everything you need to make your next trade show or event wildly successful! We offer a free 15-minute Discovery Call to brainstorm ideas and possibilities for your business and your show - visit https://tradeshowu.biz/services/ to schedule your call! Every idea we generate in this no-cost call is yours! And so are the results! Developed and hosted by trade show veteran Jim Cermak, Trade Show University brings proven information from Jim’s 30+ years as a professional trainer, event planner and marketer, along with industry experts and insiders to discuss topics geared to help companies really get better results. If you find yourself asking questions like these below, then this show is for you: How to prepare for a trade show? How do I design a trade show booth? How do I get attendees to stop at my trade show booth or stand? What is the best trade show marketing? What are top trade show tips? How do I set goals for my trade show? Are trade shows, trade fairs, expos, and conferences worth it? How much is a trade show? To listen to podcast episodes, get information and free tools, and to sign up for email updates, go to www.TradeShowU.biz.Copyright 2025 Jim Cermak Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • UK vs US Trade Shows: What Exhibitors NEED to Know Before Going Overseas!

    UK vs US Trade Shows: What Exhibitors NEED to Know Before Going Overseas!
    Jul 7 2025

    Are all trade shows created equal? Absolutely not — especially when crossing the Atlantic! In this episode, host Jim Cermak welcomes Andy Hickinbotham from Tecna UK to dive deep into the key differences between trade shows in the UK and the US. From logistics and booth design to attendee engagement and lead generation, Andy provides a masterclass for first-time international exhibitors looking to maximize ROI — and have fun doing it!

    Whether you're planning your first UK event or looking to fine-tune your global strategy, this conversation will give you valuable tools, tips, and tactics to succeed.

    💡 What You’ll Learn:

    ✅ The biggest misconceptions US exhibitors have about UK trade shows

    ✅ How exhibiting in the UK can be simpler and more efficient

    ✅ Design and psychology: why UK stands often focus on experience, not just spectacle

    ✅ Lead capture & engagement tools that are common (and effective!) in the UK

    ✅ Key differences in drayage, shipping, and setup

    ✅ Why hospitality, touchpoints, and gamification matter more than ever

    ✅ How to prepare your team: training, strategy, and pre-show alignment

    ✅ Using heat mapping and analytics to improve booth performance

    ✅ The rising importance of sustainability and carbon tracking in UK events

    ✅ Tips for working with local brand ambassadors to connect with UK audiences

    Contact Andy Hickinbotham:

    📧 Email: andy@teamtecna.com

    🔗 Connect with Andy on LinkedIn: https://www.linkedin.com/in/andrew-hickinbotham-07893744/

    🌐 Visit Tecna’s Website: www.teamtecna.com


    Connect with Jim Cermak:

    📧 Email: jim@tradeshowu.biz

    🔗 Connect with Jim on LinkedIn: https://www.linkedin.com/in/jimcermak/

    🌐 Visit Trade Show University's Website: www.tradeshowu.biz

    🌐 Grab our exclusive GOAL SETTING for Trade Shows Course - Small Businesses just $59! https://trade-show-university.trainercentralsite.com/Courses

    🔗 Schedule a Free Brainstorming Discovery Call: www.calendly.com/tradeshowu
    Más Menos
    24 m
  • UK vs US Trade Shows: What Exhibitors NEED to Know Before Going Overseas!

    UK vs US Trade Shows: What Exhibitors NEED to Know Before Going Overseas!
    Jul 7 2025

    Are all trade shows created equal? Absolutely not — especially when crossing the Atlantic! In this episode, host Jim Cermak welcomes Andy Hickinbotham from Tecna UK to dive deep into the key differences between trade shows in the UK and the US. From logistics and booth design to attendee engagement and lead generation, Andy provides a masterclass for first-time international exhibitors looking to maximize ROI — and have fun doing it!

    Whether you're planning your first UK event or looking to fine-tune your global strategy, this conversation will give you valuable tools, tips, and tactics to succeed.

    💡 What You’ll Learn:

    ✅ The biggest misconceptions US exhibitors have about UK trade shows

    ✅ How exhibiting in the UK can be simpler and more efficient

    ✅ Design and psychology: why UK stands often focus on experience, not just spectacle

    ✅ Lead capture & engagement tools that are common (and effective!) in the UK

    ✅ Key differences in drayage, shipping, and setup

    ✅ Why hospitality, touchpoints, and gamification matter more than ever

    ✅ How to prepare your team: training, strategy, and pre-show alignment

    ✅ Using heat mapping and analytics to improve booth performance

    ✅ The rising importance of sustainability and carbon tracking in UK events

    ✅ Tips for working with local brand ambassadors to connect with UK audiences

    Contact Andy Hickinbotham:

    📧 Email: andy@teamtecna.com

    🔗 Connect with Andy on LinkedIn: https://www.linkedin.com/in/andrew-hickinbotham-07893744/

    🌐 Visit Tecna’s Website: www.teamtecna.com


    Connect with Jim Cermak:

    📧 Email: jim@tradeshowu.biz

    🔗 Connect with Jim on LinkedIn: https://www.linkedin.com/in/jimcermak/

    🌐 Visit Trade Show University's Website: www.tradeshowu.biz

    🌐 Grab our exclusive GOAL SETTING for Trade Shows Course - Small Businesses just $59! https://trade-show-university.trainercentralsite.com/Courses

    🔗 Schedule a Free Brainstorming Discovery Call: www.calendly.com/tradeshowu
    Más Menos
    24 m
  • UK vs US Trade Shows: What Exhibitors NEED to Know Before Going Overseas!

    UK vs US Trade Shows: What Exhibitors NEED to Know Before Going Overseas!
    Jul 7 2025

    Are all trade shows created equal? Absolutely not — especially when crossing the Atlantic! In this episode, host Jim Cermak welcomes Andy Hickinbotham from Tecna UK to dive deep into the key differences between trade shows in the UK and the US. From logistics and booth design to attendee engagement and lead generation, Andy provides a masterclass for first-time international exhibitors looking to maximize ROI — and have fun doing it!

    Whether you're planning your first UK event or looking to fine-tune your global strategy, this conversation will give you valuable tools, tips, and tactics to succeed.

    💡 What You’ll Learn:

    ✅ The biggest misconceptions US exhibitors have about UK trade shows

    ✅ How exhibiting in the UK can be simpler and more efficient

    ✅ Design and psychology: why UK stands often focus on experience, not just spectacle

    ✅ Lead capture & engagement tools that are common (and effective!) in the UK

    ✅ Key differences in drayage, shipping, and setup

    ✅ Why hospitality, touchpoints, and gamification matter more than ever

    ✅ How to prepare your team: training, strategy, and pre-show alignment

    ✅ Using heat mapping and analytics to improve booth performance

    ✅ The rising importance of sustainability and carbon tracking in UK events

    ✅ Tips for working with local brand ambassadors to connect with UK audiences

    Contact Andy Hickinbotham:

    📧 Email: andy@teamtecna.com

    🔗 Connect with Andy on LinkedIn: https://www.linkedin.com/in/andrew-hickinbotham-07893744/

    🌐 Visit Tecna’s Website: www.teamtecna.com


    Connect with Jim Cermak:

    📧 Email: jim@tradeshowu.biz

    🔗 Connect with Jim on LinkedIn: https://www.linkedin.com/in/jimcermak/

    🌐 Visit Trade Show University's Website: www.tradeshowu.biz

    🌐 Grab our exclusive GOAL SETTING for Trade Shows Course - Small Businesses just $59! https://trade-show-university.trainercentralsite.com/Courses

    🔗 Schedule a Free Brainstorming Discovery Call: www.calendly.com/tradeshowu
    Más Menos
    24 m
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This is the best audiobook/ podcast I have found on the topic of trade shows. I have a small business and as 2022 starts off with tradeshows starting to come back, I looked for anything that would help give me an edge. I liked Jim’s podcast so much I hired him to join my board a month before the show (which comes up next month as I write this) and help my team ensure we are as well-prepared as we can be.

Great job Jim!!!

Jim Cermak not only knows his stuff, but he brings great guests!

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