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Too Big To Know
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It's comforting to imagine that superstars in their fields were just born better equipped than the rest of us. When a co-worker loses 20 pounds, or a friend runs a marathon while completing a huge project at work, we assume they have more grit, more willpower, more innate talent, and above all, more motivation to see their goals through. But that's not at actually true, as popular Inc.com columnist Jeff Haden proves. "Motivation" as we know it is a myth. Motivation isn't the special sauce that we require at the beginning of any major change.
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4 out of 5 stars
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5 out of 5 stars
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I'm a lot smarter than I was before
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Human beings are primates, and primates are political animals. Our brains, therefore, are designed not just to hunt and gather but also to help us get ahead socially, often via deception and self-deception. But while we may be self-interested schemers, we benefit by pretending otherwise. The less we know about our own ugly motives, the better - and thus, we don't like to talk, or even think, about the extent of our selfishness. This is "the elephant in the brain".
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5 out of 5 stars
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Signalling and self-deception explained
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What entrepreneur or founder doesn't aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the start-ups that get disrupted and disappear from the ones who grow to become global giants? The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water.
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2 out of 5 stars
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Nothing new
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Since the publication in 1859 of Charles Darwin's remarkable On the Origin of Species, the modern science of biology and genetics has added surprising new dimensions to evolutionary theory. In this course, you’ll discover what Darwin didn’t know, covering much of the curriculum of an introductory college course in evolutionary biology. No background in science is needed to follow these engaging lectures, delivered by Professor Scott Solomon of Rice University, a gifted teacher and widely traveled field biologist.
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5 out of 5 stars
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Amazing journey.
- By Amazon Customer on 01-22-19
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The 22 Immutable Laws of Marketing
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- Unabridged
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Overall4.5 out of 5 stars 1,392
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Performance4.5 out of 5 stars 1,164
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As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
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4 out of 5 stars
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Highly recommended, but could use an update.
- By T. M. Castagna on 12-01-15
Publisher's Summary
We used to know how to know. We got our answers from books or experts. We'd nail down the facts and move on. But in the Internet age, knowledge has moved onto networks. There's more knowledge than ever, of course, but it's different. Topics have no boundaries, and nobody agrees on anything. Yet this is the greatest time in history to be a knowledge seeker - if you know how.
In Too Big to Know, Internet philosopher David Weinberger shows how business, science, education, and the government are learning to use networked knowledge to understand more than ever and to make smarter decisions than they could when they had to rely on mere books and experts. This groundbreaking book shakes the foundations of our concept of knowledge - from the role of facts to the value of books and the authority of experts - providing a compelling vision of the future of knowledge in a connected world.
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- John B. Fisher
- North Carolina, USA
- 01-24-12
Good to know ...
Every wonder why we've seen such a rise of Facebook and other micro-blogging technologies? Ever wonder why we are seeing major differences in how children and young adults are dealing with new technologies? We are seeing a "sea change" event as the amount of information available to us rapidly exceeds our ability to use it. Worse yet, standard institutions that would allow us to better manage that information flow are themselves overwhelmed. We all see the change. But do we understand WHY it is happening and what are the ramifications. THAT is what this book attempts to tackle. Hopefully you will also find this book insightful.
4 of 4 people found this review helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Gary
- Las Cruces, NM, United States
- 09-06-12
Enlarging our network make us better
This book is a gem of a find. I get really irritated when I come across people who tell me how the internet makes us stupid. The author eviscerates that view point through anecdotes, context and trends. The author is good at providing the context around the nature of the philosophy of science and its development. Data becomes information which becomes knowledge and this process of becoming has changed because of the enlarging of our network. The author effectively uses Darwin's theory of evolution as a historical template for the enlarging of our network.
If it weren't for the enlarging of our networks, I would never be able to find pearls of great price like this book. Audible itself would most likely not even exist. These internet effects change how I have been learning about the world, and I'm glad a book such as this has come along and so elegantly explains some of its advantages.
(If you do read this book, first read the T. S. Eliot poem "The Rock" since the book cites it and really does seem to develop its narrative around that poem).
3 of 3 people found this review helpful