This episode, our final recorded at Goodwood FOS 2025, spotlights Freddie March—the visionary aristocrat-engineer who turned an airfield on his family estate into British motor racing’s most beloved stage. Before he was the 9th Duke of Richmond, Freddie was a hands-on designer, racer and record-setter at Brooklands, an instinctive problem-solver who believed beauty and speed should share the same line.

Wartime transformed the estate into RAF Westhampnett; peacetime saw March channel that grit and ingenuity into a circuit, opening Goodwood in 1948 and curating a calendar that made heroes. Nine Hours through the night, RAC TTs blazing in the sun, safety and standards raised without losing the romance.

He paired craftsman’s eye with organiser’s discipline, proving that great venues are engineered as carefully as great cars, and that culture, how people build, behave and belong—decides whether excellence endures. The Goodwood we celebrate today is his blueprint: precision wrapped in charm, modernity in dialogue with memory, a place where the next lap always honours the last.

Motorsport to Business: ⁠⁠⁠⁠https://www.ignitionperformance.com/

⁠⁠⁠⁠An NSP Media Production, (c) 2025.Theme music is 'HMS Friendship' by Leader: ⁠⁠⁠⁠https://mattcooperakaleader.bandcamp.com/track/hms-friendship-home-demo-2020⁠⁠

This episode, recorded at Goodwood FOS 2025, spotlights Peter Hodgkinson—one of motorsport’s most influential quiet operators—whose career arcs from Detroit to Le Mans, Brackley to the America’s Cup.

Leaving New Zealand in 1986, Peter cut his teeth with Jack Roush on SCCA Trans Am and IMSA GTO, stacking nine championships in three years before joining Tom Walkinshaw’s programmes across IMSA GTP, Le Mans and the Ligier F1 effort.

Over 26 seasons in Brackley with BAR Honda, Brawn GP and Mercedes-AMG Petronas, Peter served as Head of Build, where configuration discipline, release confidence and right-first-time quality became competitive weapons. In 2020 he shifted from parts to people as Head of Employee Engagement, translating technical precision into cultural cadence: clear roles, honest debriefs, high standards repeated until they become reflex.

Peter’s gift is bridging torque specs and team spirit—showing leaders how to win, and keep winning, without burning the engine or the people who behind it.

Motorsport to Business: ⁠⁠⁠https://www.ignitionperformance.com/⁠⁠⁠
An NSP Media Production, (c) 2025.
Theme music is 'HMS Friendship' by Leader: ⁠⁠⁠https://mattcooperakaleader.bandcamp.com/track/hms-friendship-home-demo-2020⁠

Recorded live at the Goodwood Festival of Speed 2025, this episode brings you into the Motorsport to Business Partner Lounge with Sante Group and Thinking it better.

Motorsport to Business: ⁠⁠⁠https://www.ignitionperformance.com/⁠⁠⁠
An NSP Media Production, (c) 2025.
Theme music is 'HMS Friendship' by Leader: ⁠⁠⁠https://mattcooperakaleader.bandcamp.com/track/hms-friendship-home-demo-2020⁠