In this episode, Vinícius Chacon, a marketing lead who helped launch an AI SaaS platform, joins Louise Liu to share a behind-the-scenes look at the realities of AI product launches—from skyrocketing costs and pricing challenges to attracting the wrong audience—and the pivot that turned it around.

For more information, check out Vinícius Chacon's article: I Was the Marketing Guy Behind a 2-Million-User AI Platform. Here's What I Learned.

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In this episode, Brian Dreyer, Senior Director of Product Management at Cloudforce, joins Louise Liu to share how his background in product management shaped his approach to product marketing, what habits from product marketing he’s bringing back into product management leadership, and why understanding both sides can make you stronger in either role.

For more information, check out Brian Dreyer's article: The PM-PMM Mindset Shift.

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In this episode, Katie Noe, Product Marketing Manager at Bizzabo, joins Louise Liu to share her journey of implementing AI in competitive intelligence. Katie breaks down her workflow step by step, from how things worked before AI to what’s changed since, and the impact it’s had across product marketing and her cross-functional partners.

For more information; check out Katie's article: How I Built a Win/Loss Program Without the "Right" Resources.

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