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This Is Marketing
- You Can't Be Seen Until You Learn to See
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
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This Is Marketing
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The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
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2 out of 5 stars
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Useless Dribble
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Publisher's summary
Number-one Wall Street Journal best-seller.
Instant New York Times best-seller.
A game-changing approach to marketing, sales, and advertising.
Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and best-selling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.
Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation.
Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels.
No matter what your product or service, this audiobook will teach you how to reframe how it's presented to the world, in order to meaningfully connect with the people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:
- How to build trust and permission with your target market.
- The art of positioning - deciding not only who it's for, but who it's not for.
- Why the best way to achieve your marketing goals is to help others become who they want to be.
- Why the old approaches to advertising and branding no longer work.
- The surprising role of tension in any decision to buy (or not).
- How marketing is at its core about the stories we tell ourselves about our social status.
You can do work that matters for people who care. This audiobook shows you the way.
Critic reviews
"This Is Marketing is a very accessible way into Godin's thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." (The Financial Times)
Featured Article: The Best Marketing Audiobooks for Conquering the Industry
Though it may seem effortless, behind every advertisement and promotion is an entire team of professionals making a series of choices in order to convey a given message or sell a particular product. Honing your marketing skills and learning insider secrets is a surefire way to reach people and make your voice heard at work and beyond. We’ve curated a list of the top marketing audiobooks to help you master the ins-and-outs of the industry.
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-
The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- By: Chris Brogan, Julien Smith
- Narrated by: Chris Brogan, Julien Smith
- Length: 6 hrs and 41 mins
- Unabridged
-
Overall4 out of 5 stars 58
-
Performance4 out of 5 stars 46
-
Story4 out of 5 stars 45
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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5 out of 5 stars
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Almost as good as Contagious
- By Bruce on 05-15-13
By: Chris Brogan, and others
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Dream Year
- Make the Leap from a Job You Hate to a Life You Love
- By: Ben Arment
- Narrated by: Sean Pratt
- Length: 7 hrs and 42 mins
- Unabridged
-
Overall4 out of 5 stars 321
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Performance4.5 out of 5 stars 280
-
Story4 out of 5 stars 276
What if someone could guide you, step-by-step, as you identify, plan, and launch your dream career - in just one year. That's what Ben Arment does in his transformative coaching class, which has helped hundreds of people reinvent their lives to enjoy greater enthusiasm and fulfillment while also making a living. Now he's sharing his best insights, advice, and inspiring true stories in Dream Year. You'll find out how people just like you are discovering (or rediscovering) what they were truly born to do, then following a proven process to make it real.
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5 out of 5 stars
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Motivational!
- By ajanicad on 03-21-15
By: Ben Arment
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Think Big, Act Bigger
- The Rewards of Being Relentless
- By: Jeffrey W. Hayzlett, Jim Eber
- Narrated by: Jeffrey Hayzlett
- Length: 5 hrs and 40 mins
- Unabridged
-
Overall4.5 out of 5 stars 49
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Performance4.5 out of 5 stars 44
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Story4.5 out of 5 stars 43
The most dangerous move in business is the failure to make a move. Global business celebrity and primetime Bloomberg Television host Jeffrey W. Hayzlett empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dreams.
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5 out of 5 stars
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great book
- By MR.Salter on 03-16-16
By: Jeffrey W. Hayzlett, and others
-
Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- By: Brian Kurtz
- Narrated by: Brian Kurtz
- Length: 8 hrs and 43 mins
- Unabridged
-
Overall4.5 out of 5 stars 176
-
Performance4.5 out of 5 stars 154
-
Story5 out of 5 stars 152
Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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5 out of 5 stars
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1 of the best books on marketing - highly recommended
- By Patrick J. Stiles on 12-13-19
By: Brian Kurtz
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What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- By: Nicholas J. Webb
- Narrated by: James Foster
- Length: 7 hrs and 1 min
- Unabridged
-
Overall4.5 out of 5 stars 173
-
Performance4.5 out of 5 stars 158
-
Story4.5 out of 5 stars 157
The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
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5 out of 5 stars
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Must read if you are looking for a way to improve your business
- By Anonymous User on 05-06-20
By: Nicholas J. Webb
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Start with Why
- How Great Leaders Inspire Everyone to Take Action
- By: Simon Sinek
- Narrated by: Simon Sinek
- Length: 7 hrs and 18 mins
- Unabridged
-
Overall4.5 out of 5 stars 26,863
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Performance4.5 out of 5 stars 22,817
-
Story4.5 out of 5 stars 22,670
The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
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2 out of 5 stars
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Useless Dribble
- By Chimdi Azubuike on 03-10-18
By: Simon Sinek
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The New Entrepreneurz
- Changing the Way You Play Life
- By: Ronen Gafni, Simcha Gluck
- Narrated by: Simcha Gluck
- Length: 5 hrs and 37 mins
- Unabridged
-
Overall4.5 out of 5 stars 35
-
Performance4.5 out of 5 stars 32
-
Story4.5 out of 5 stars 32
The New Entrepreneurz provides a game-changing, game-based approach to molding your mind and developing a fresh entrepreneurial mentality that focuses on working smart & on collaborative winning. Advocating not for simple change, but for total transformation, this revolutionary resource provides a powerful platform to shift the paradigm for all those interested in running a smart purpose driven business.
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5 out of 5 stars
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A positive philosophy for life and business
- By Nigel on 03-05-15
By: Ronen Gafni, and others
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The Pumpkin Plan
- A Simple Strategy to Grow a Remarkable Business in Any Field
- By: Mike Michalowicz
- Narrated by: Mike Michalowicz
- Length: 7 hrs and 7 mins
- Unabridged
-
Overall5 out of 5 stars 847
-
Performance5 out of 5 stars 713
-
Story5 out of 5 stars 706
Each year, Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of "sell it—do it, sell it—do it" that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconventional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.
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5 out of 5 stars
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Great book
- By Harry Wilson on 06-04-21
By: Mike Michalowicz
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The Method Method
- Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down
- By: Eric Ryan, Adam Lowry, Lucas Conley
- Narrated by: Sean Pratt, Eric Ryan, Adam Lowry
- Length: 8 hrs and 14 mins
- Unabridged
-
Overall4.5 out of 5 stars 72
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Performance4.5 out of 5 stars 64
-
Story4.5 out of 5 stars 63
An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
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5 out of 5 stars
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Wow!!!!!
- By SPICELY ORGANIC SPICES on 03-19-17
By: Eric Ryan, and others
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Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 14 hrs and 53 mins
- Unabridged
-
Overall3.5 out of 5 stars 128
-
Performance4 out of 5 stars 53
-
Story4 out of 5 stars 55
In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
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3 out of 5 stars
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The Reality of Reality Check
- By Ben on 08-18-09
By: Guy Kawasaki
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Company of One
- Why Staying Small Is the Next Big Thing for Business
- By: Paul Jarvis
- Narrated by: Paul Jarvis
- Length: 7 hrs and 32 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,178
-
Performance4.5 out of 5 stars 993
-
Story4.5 out of 5 stars 985
Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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2 out of 5 stars
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Starts out strong...
- By Oliver Nielsen on 05-02-20
By: Paul Jarvis
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Know What You're For
- A Growth Strategy for Work, an Even Better Strategy for Life
- By: Jeff Henderson, John C. Maxwell - foreword
- Narrated by: Jeff Henderson
- Length: 5 hrs and 45 mins
- Unabridged
-
Overall5 out of 5 stars 402
-
Performance5 out of 5 stars 344
-
Story5 out of 5 stars 340
Know What You're For details an effective growth strategy for businesses and nonprofits by closing the gap between two simple questions: What do you want to be known for? What are you known for? When the two answers match, organizations gain incredible momentum by unleashing the most powerful marketing force there is: lasting word-of-mouth support.
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5 out of 5 stars
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WOW!
- By Keehsa on 03-03-20
By: Jeff Henderson, and others
-
The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 8 hrs and 43 mins
- Unabridged
-
Overall4.5 out of 5 stars 993
-
Performance4.5 out of 5 stars 867
-
Story4.5 out of 5 stars 864
Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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2 out of 5 stars
-
Like a collection of about.com articles
- By Lee on 06-15-15
By: Guy Kawasaki
-
The Reinventors
- How Extraordinary Companies Pursue Radical Continuous Change
- By: Jason Jennings
- Narrated by: Jason Jennings
- Length: 6 hrs and 10 mins
- Unabridged
-
Overall4.5 out of 5 stars 46
-
Performance4.5 out of 5 stars 40
-
Story4.5 out of 5 stars 40
Eventually every job and every business will become irrelevant. According to Jason Jennings, the past few decades have seen unprecedented shifts: former third-world nations have transformed themselves into high-tech manufacturing powerhouses; technology has democratized business and increased competition in ways never before seen; and customers, used to getting exactly what they want when they want it, are no longer beholden to the corporate giants.
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5 out of 5 stars
-
Good advice
- By Myers on 07-28-18
By: Jason Jennings
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The Starfish and the Spider
- The Unstoppable Power of Leaderless Organizations
- By: Ori Brafman, Rod Beckstrom
- Narrated by: Sean Pratt
- Length: 5 hrs and 32 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,068
-
Performance4.5 out of 5 stars 798
-
Story4.5 out of 5 stars 797
If you cut off a spider's leg, it's crippled; if you cut off its head, it dies. But if you cut off a starfish's leg it grows a new one, and the old leg can grow into an entirely new starfish. The Starfish and the Spider argues that organizations fall into two categories: "spiders", which have a rigid hierarchy, and "starfish", which rely on the power of peer relationships.
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3 out of 5 stars
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Centralized and decentralized models
- By Chan Meng on 12-07-07
By: Ori Brafman, and others
-
What Would Google Do?
- By: Jeff Jarvis
- Narrated by: Jeff Jarvis
- Length: 9 hrs and 2 mins
- Unabridged
-
Overall4 out of 5 stars 1,103
-
Performance4 out of 5 stars 414
-
Story4 out of 5 stars 416
In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by.
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1 out of 5 stars
-
Shallow and one-sided
- By JimmiJ on 02-04-09
By: Jeff Jarvis
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The Practice
- Shipping Creative Work
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 5 hrs and 38 mins
- Unabridged
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Overall5 out of 5 stars 1,353
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Performance5 out of 5 stars 1,165
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Story4.5 out of 5 stars 1,146
Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human.
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2 out of 5 stars
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Not a book - just a series of short affirmations
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Find Your Why
- A Practical Guide for Discovering Purpose for You and Your Team
- By: Simon Sinek, David Mead, Peter Docker
- Narrated by: Stephen Shedletzky, Simon Sinek
- Length: 4 hrs and 56 mins
- Unabridged
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Overall4.5 out of 5 stars 2,364
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Performance4.5 out of 5 stars 1,993
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Story4 out of 5 stars 1,991
Start with Why has led millions of listeners to rethink everything they do in their personal lives, their careers, and their organizations. Now, Find Your Why picks up where Start with Why left off. It tells you how to apply Simon Sinek's powerful insights so you can find more inspiration at work - and, in turn, inspire those around you. Whether you've just started your first job, are leading a team, or are CEO of your own company, the exercises in this audiobook will guide you along a path to long-term success and fulfillment - for both you and your colleagues.
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1 out of 5 stars
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DO NOT GET THE AUDIO BOOK GET THE BOOK BOOK
- By Jeff and Erin on 12-03-17
By: Simon Sinek, and others
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All Marketers Are Liars
- The Power of Telling Authentic Stories in a Low-Trust World
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 4 hrs and 17 mins
- Unabridged
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Overall4.5 out of 5 stars 2,088
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Performance4.5 out of 5 stars 1,358
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Story4.5 out of 5 stars 1,354
Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
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1 out of 5 stars
-
Grossed me out
- By Brian on 01-17-10
By: Seth Godin
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Purple Cow, New Edition
- Transform Your Business by Being Remarkable
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
- Unabridged
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Overall4.5 out of 5 stars 478
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Performance4.5 out of 5 stars 380
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Story4.5 out of 5 stars 377
In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.
-
1 out of 5 stars
-
Outdated and bland
- By Ana Havlik on 07-14-21
By: Seth Godin
-
Tribes
- We Need You to Lead Us
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 3 hrs and 42 mins
- Unabridged
-
Overall4.5 out of 5 stars 6,402
-
Performance4.5 out of 5 stars 5,009
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Story4.5 out of 5 stars 4,964
Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.
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2 out of 5 stars
-
Get to the point!!!
- By Katie on 02-26-09
By: Seth Godin
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Don't Start a Side Hustle!
- Work Less, Earn More, and Live Free
- By: Brian Page
- Narrated by: Brian Page
- Length: 4 hrs and 11 mins
- Unabridged
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Overall4.5 out of 5 stars 133
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Performance4.5 out of 5 stars 125
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Story4.5 out of 5 stars 125
Don’t trade your 40-hour workweek for an 80-hour-a-week side hustle. The promise of entrepreneurship is to create a lifestyle of freedom—but the pursuit often leads to a time-bankrupt life. If you’re an overworked employee who’s done with the 9-to-5, a serial entrepreneur who has yet to realize the American dream, or a burned-out side hustle owner who’s tired of the grind, this book was written for you.
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1 out of 5 stars
-
Airbnb landlord teaching Airbnb landlords
- By Chris DeLeon on 10-31-22
By: Brian Page
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The Practice
- Shipping Creative Work
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 5 hrs and 38 mins
- Unabridged
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Overall5 out of 5 stars 1,353
-
Performance5 out of 5 stars 1,165
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Story4.5 out of 5 stars 1,146
Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human.
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2 out of 5 stars
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Not a book - just a series of short affirmations
- By Colin Davis on 12-04-20
By: Seth Godin
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Find Your Why
- A Practical Guide for Discovering Purpose for You and Your Team
- By: Simon Sinek, David Mead, Peter Docker
- Narrated by: Stephen Shedletzky, Simon Sinek
- Length: 4 hrs and 56 mins
- Unabridged
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Overall4.5 out of 5 stars 2,364
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Performance4.5 out of 5 stars 1,993
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Story4 out of 5 stars 1,991
Start with Why has led millions of listeners to rethink everything they do in their personal lives, their careers, and their organizations. Now, Find Your Why picks up where Start with Why left off. It tells you how to apply Simon Sinek's powerful insights so you can find more inspiration at work - and, in turn, inspire those around you. Whether you've just started your first job, are leading a team, or are CEO of your own company, the exercises in this audiobook will guide you along a path to long-term success and fulfillment - for both you and your colleagues.
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1 out of 5 stars
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DO NOT GET THE AUDIO BOOK GET THE BOOK BOOK
- By Jeff and Erin on 12-03-17
By: Simon Sinek, and others
-
All Marketers Are Liars
- The Power of Telling Authentic Stories in a Low-Trust World
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 4 hrs and 17 mins
- Unabridged
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Overall4.5 out of 5 stars 2,088
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Performance4.5 out of 5 stars 1,358
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Story4.5 out of 5 stars 1,354
Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
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1 out of 5 stars
-
Grossed me out
- By Brian on 01-17-10
By: Seth Godin
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Purple Cow, New Edition
- Transform Your Business by Being Remarkable
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
- Unabridged
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Overall4.5 out of 5 stars 478
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Performance4.5 out of 5 stars 380
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Story4.5 out of 5 stars 377
In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.
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1 out of 5 stars
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Outdated and bland
- By Ana Havlik on 07-14-21
By: Seth Godin
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Tribes
- We Need You to Lead Us
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 3 hrs and 42 mins
- Unabridged
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Overall4.5 out of 5 stars 6,402
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Performance4.5 out of 5 stars 5,009
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Story4.5 out of 5 stars 4,964
Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.
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2 out of 5 stars
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Get to the point!!!
- By Katie on 02-26-09
By: Seth Godin
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Don't Start a Side Hustle!
- Work Less, Earn More, and Live Free
- By: Brian Page
- Narrated by: Brian Page
- Length: 4 hrs and 11 mins
- Unabridged
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Overall4.5 out of 5 stars 133
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Performance4.5 out of 5 stars 125
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Story4.5 out of 5 stars 125
Don’t trade your 40-hour workweek for an 80-hour-a-week side hustle. The promise of entrepreneurship is to create a lifestyle of freedom—but the pursuit often leads to a time-bankrupt life. If you’re an overworked employee who’s done with the 9-to-5, a serial entrepreneur who has yet to realize the American dream, or a burned-out side hustle owner who’s tired of the grind, this book was written for you.
-
1 out of 5 stars
-
Airbnb landlord teaching Airbnb landlords
- By Chris DeLeon on 10-31-22
By: Brian Page
-
David and Goliath
- Underdogs, Misfits, and the Art of Battling Giants
- By: Malcolm Gladwell
- Narrated by: Malcolm Gladwell
- Length: 7 hrs and 1 min
- Unabridged
-
Overall4.5 out of 5 stars 24,257
-
Performance4.5 out of 5 stars 20,946
-
Story4.5 out of 5 stars 20,881
Explore the power of the underdog in Malcolm Gladwell's dazzling examination of success, motivation, and the role of adversity in shaping our lives, from the best-selling author of The Bomber Mafia. Three thousand years ago on a battlefield in ancient Palestine, a shepherd boy felled a mighty warrior with nothing more than a stone and a sling, and ever since then the names of David and Goliath have stood for battles between underdogs and giants. David's victory was improbable and miraculous. He shouldn't have won. Or should he have?
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5 out of 5 stars
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The Art of (Unconventional) War
- By Cynthia on 10-04-13
By: Malcolm Gladwell
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Story or Die
- How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life
- By: Lisa Cron
- Narrated by: Katie Koster
- Length: 9 hrs and 12 mins
- Unabridged
-
Overall4.5 out of 5 stars 82
-
Performance4.5 out of 5 stars 65
-
Story4.5 out of 5 stars 65
Story isn't just one way to persuade. It's the way. It's built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door. In Story or Die, story coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it.
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5 out of 5 stars
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The Book from Lisa Cron I was waiting for.
- By Seth Erickson on 04-22-21
By: Lisa Cron
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Your Money or Your Life
- 9 Steps to Transforming Your Relationship with Money and Achieving Financial Independence: Fully Revised and Updated for 2018
- By: Vicki Robin, Joe Dominguez, Mr. Money Mustache - foreword
- Narrated by: Vicki Robin
- Length: 11 hrs and 21 mins
- Unabridged
-
Overall4.5 out of 5 stars 2,470
-
Performance4.5 out of 5 stars 2,053
-
Story4.5 out of 5 stars 2,036
For more than 25 years, Your Money or Your Life has been considered the go-to book for taking back your life by changing your relationship with money. Hundreds of thousands of people have followed this nine-step program, learning to live more deliberately and meaningfully with Vicki Robin’s guidance. This fully revised and updated edition with a foreword by Mr. Money Mustache is the ultimate makeover of this best-selling classic, ensuring that its time-tested wisdom applies to people of all ages.
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2 out of 5 stars
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Not A Book About Finances
- By Tristan on 09-24-18
By: Vicki Robin, and others
-
The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- By: Allan Dib
- Narrated by: Joel Richards
- Length: 6 hrs and 32 mins
- Unabridged
-
Overall5 out of 5 stars 5,049
-
Performance5 out of 5 stars 4,350
-
Story5 out of 5 stars 4,295
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.
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1 out of 5 stars
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You Need to buy Book to get key info
- By Rosie's mom on 10-23-18
By: Allan Dib
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Side Hustle
- From Idea to Income in 27 Days
- By: Chris Guillebeau
- Narrated by: Chris Guillebeau
- Length: 4 hrs and 51 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,510
-
Performance4.5 out of 5 stars 1,280
-
Story4.5 out of 5 stars 1,275
For some people, the thought of quitting their day job to pursue the entrepreneurial life is exhilarating. For many others, it's terrifying. After all, a stable job that delivers a regular paycheck is a blessing. And not everyone has the means or the desire to take on the risks and responsibilities of working for themselves. But what if we could quickly and easily create an additional stream of income without giving up the security of a full-time job? Enter the side hustle.
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2 out of 5 stars
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Just $100 Startup" distilled - At Double speed.
- By Daniel L on 09-25-17
By: Chris Guillebeau
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Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
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Overall5 out of 5 stars 12,047
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Performance5 out of 5 stars 10,259
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Story4.5 out of 5 stars 10,188
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
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2 out of 5 stars
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Have you heard of the SB7 Framework?
- By Tyson on 01-29-18
By: Donald Miller
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Quit Like a Millionaire
- No Gimmicks, Luck, or Trust Fund Required
- By: Kristy Shen, Bryce Leung, JL Collins
- Narrated by: Kristy Shen, JL Collins
- Length: 8 hrs and 40 mins
- Unabridged
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Overall4.5 out of 5 stars 1,344
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Performance4.5 out of 5 stars 1,166
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Story4.5 out of 5 stars 1,161
Kristy Shen retired with a million dollars at the age of 31, and she did it without hitting a home run on the stock market, starting the next Snapchat in her garage, or investing in hot real estate. Learn how to cut down on spending without decreasing your quality of life, build a million-dollar portfolio, fortify your investments to survive bear markets and black-swan events, and use the four percent rule and the Yield Shield - so you can quit the rat race forever.
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1 out of 5 stars
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She gives some bad advice.
- By Brian Bingham on 02-13-20
By: Kristy Shen, and others
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I Know What to Do, So Why Don't I Do It?
- The New Science of Self-Discipline
- By: Nick Hall
- Narrated by: Nick Hall
- Length: 10 hrs and 5 mins
- Original Recording
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Overall4.5 out of 5 stars 1,480
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Performance4 out of 5 stars 1,295
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Story4 out of 5 stars 1,282
You might think laziness, lack of willpower, and/or low motivation are to blame for the fact that you aren't achieving your goals. But fascinating research in the field of psychoneuroimmunology has revealed another, far more likely possibility. One with the potential to transform your life in a dramatic way.
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2 out of 5 stars
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Big Disappointment!
- By TP on 01-29-15
By: Nick Hall
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Invested
- Changing Forever the Way Americans Invest
- By: Charles Schwab
- Narrated by: Fred Sanders
- Length: 11 hrs and 13 mins
- Unabridged
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Overall4.5 out of 5 stars 416
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Performance5 out of 5 stars 355
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Story4.5 out of 5 stars 352
In this deeply personal memoir, Schwab describes his passion to have Main Street participate in the growing economy as investors and owners, not only earners. Schwab opens up about his dyslexia and how he worked around and ultimately embraced it, and about the challenges he faced while starting his fledgling company in the 1970s. A year into his grand experiment in discounted stock trading, living in a small apartment in Sausalito with his wife, Helen, and new baby, he carried a six-figure debt and a pocketful of personal loans.
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5 out of 5 stars
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Seeing through the entrepreneur’s eyes
- By Gregory Albiani on 10-14-19
By: Charles Schwab
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The Unusual Billionaires
- By: Saurabh Mukherjea
- Narrated by: Gaurav Marwa
- Length: 9 hrs and 12 mins
- Unabridged
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Overall4.5 out of 5 stars 23
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Performance4.5 out of 5 stars 18
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Story4.5 out of 5 stars 18
The Unusual Billionaires tells the story of eight, truly outstanding companies which delivered 10 percent revenue growth over the last 10 years and 15 percent return on capital employed. In simple words, these companies defeated 5000 other public listed companies to deliver high growth while maintaining profitability year-on-year for the last decade. How did these companies do it? Why couldn’t this be reciprocated by other companies? What are they doing differently?
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2 out of 5 stars
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Had to return it...Just 1.5 chapter into it
- By Rajesh on 09-26-20
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Permission Marketing
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 1 min
- Abridged
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Overall4.5 out of 5 stars 683
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Performance4.5 out of 5 stars 468
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Story4.5 out of 5 stars 465
Internet marketing pioneer Seth Godin says he wants to change the way almost everything is marketed today. Will you give him permission to show you the future? Listen to how you can turn strangers into friends and friends into customers with this groundbreaking new approach.
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2 out of 5 stars
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Out Dated
- By Kristin on 11-27-16
By: Seth Godin
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Real Estate Rookie
- 90 Days to Your First Investment
- By: Ashley Kehr
- Narrated by: Sara Van Beckum
- Length: 8 hrs and 37 mins
- Unabridged
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Overall4.5 out of 5 stars 32
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Performance5 out of 5 stars 30
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Story4.5 out of 5 stars 30
Your first investment property will no doubt be the hardest. Even choosing an investing strategy and coming up with a plan can seem impossible. Then you add in finding the right market, conducting property analysis, and the many facets of funding—and you’ve got yourself a classic case of analysis paralysis!
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3 out of 5 stars
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Its okay....
- By Taylor on 01-16-23
By: Ashley Kehr
What listeners say about This Is Marketing
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Anonymous User
- 12-03-18
A fantastic book, and not just for marketers
Enjoyed the book a lot. Many great examples I shared with the team. Highly recommend.
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Mason
- 11-24-18
This will kick your ass into gear
This book felt like Seth was speaking directly to me, and addressed every point on my mind. It’s pretty insane. If you don’t buy this book, I’m gonna be 100 steps ahead of you.
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1 person found this helpful
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Chris
- 01-15-19
good book
I feel it had very good information but could be a little less of a story and a little more of a how to. Over all a good read. It really started to get my attention just over half way through.
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1 person found this helpful
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- CHRISTINA GUNN
- 12-21-18
A Refreshing Reminder on What Real Marketing Is
This is a great reminder of what marketing is. Seth hit it on the nail with this one.
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Overall5 out of 5 stars
- Glen K
- 08-11-19
Must-read for anyone offering products or service
there are many gems . just one or two are make this book and the time you take to listen to it worth every penny.
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Overall5 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Paulo Mendes
- 12-25-18
Power of be synthetic
Good immersion on overall Seth Godin work. I like back to basics with new value added.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- personalexperience44
- 12-13-18
great book for all marketers. Seth is a rock star.
great book for all marketers. Seth is a rock star.
will listen to again and again..loved one line create the change they are seeking
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Justin
- 01-03-19
Excellent
I don't know if I should be working or listening to this audio book. So many useful references and ideas👍
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Rene
- 12-05-18
What I hoped it would be
I was afraid it was going to sound mechanical as if it was being read to me instead of for me, but it came across more like a lesson or discussion, which I was hoping when I bought it. The content is what I needed to develop the mindset and thought processes of a marketer. Thank you Seth for sharing your knowledge.
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Overall4 out of 5 stars
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Performance3 out of 5 stars
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Story4 out of 5 stars
- Daniel stallard
- 03-10-21
pretty informative
This book is more about psychology than marketing. That being said If you dont understand how peoples minds work you cant market to them.Its a great book gives you a different perspective on looking at how you and other individuals shop. i Do like how He wrote a book about marketing and was marketing his website the whole time.
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