This Is Marketing

You Can’t Be Seen Until You Learn to See

By: Seth Godin

Narrated by: Seth Godin

Length: 7 hrs and 2 mins

Publisher's summary

Brought to you by Penguin.

*Narrated by Seth Godin*

#1 Wall Street Journal Bestseller & Instant New York Times Bestseller

A game-changing approach to marketing, sales, and advertising.

For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.

No matter what your product or service, this audiobook will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:

* How to build trust and permission with your target market.
* The art of positioning--deciding not only who it's for, but who it's not for.
* Why the best way to achieve your goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.

You can do work that matters for people who care. This audiobook shows you the way.

"This Is Marketing is a very accessible way into Godin's thinking.... Godin writes in pacy, jargon-free prose and this book is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way." - The Financial Times

If you enjoyed listening to this, check out Seth Godin's Purple Cow, a true business classic.

©2018 Seth Godin (P)2018 Penguin Audio

Critic reviews

Seth Godin is a superstar in the marketing world. This is Marketing is interesting and useful for anyone who wants an insight into how, and why, we buy things or change our habits in any way (The Financial Times Book of the Month)

Wonderful synthesis

If you would value a rounded synthesis of Seth's canon of work, buy and listen. If you are like me, you will listen more than once and get more. It is a rewarding summary and exposition of Seth's key ideas. My sense is that it will support a deep re-examination of all that we can do on the path to creating valuable change. In this way, the book can function as a manual for developing a meaningful life through work. Well done and thankyou :-)

A great motivation

Inspirational and informative. Easy to listen. A book each marketer should listen to. Highly recommended!

Perfect guide to marketing oneself

Listening to Seth Godin read his book was like attending a private session with him -- on all things marketing. This is a book I will come back to again and again, as there is so much good advice and actionable insights - delivered in Seth's trademark easy to understand manner.

good listen

like all seth godin books he doesn't disappoint, however like all seth godin books i have read he tends to go a few chapters too long

Immense

This is what distilled knowledge sounds like. Thank you Seth, for bridging the value gap between marketers and those they seek to serve.

This is Excellent!

It’s hard being a person who doesn’t like Seth Godin in this world. The guys everywhere, people love him and no one speaks badly about the guy.

I wasn’t a fan. A cool outlier if you will.

I’m now a believer after listening to this book. Stop wasting money on your marketing and read this book.

If you need to move people then you need “This is Marketing” in your life.

In itself the proof of Seth's perspective

I'm an avid listener of Seth's podcast, Akimbo, and was glad to find that everything he talks about on his podcasts is also discussed on his book — There is nothing new in the book! Is that a problem? Not at all! It's just proof that Seth truly lives his own philosophy on marketing. He generously offers his knowledge for free in his podcasts and, as he suggests in his teachings, people like me will be happy to purchase a souvenir from those they respect and admire. I'm proud to have this beautifully written book on my (digital) shelf. Seth's perspective on marketing is inspiring. Seth is a remarkable human being. Thank you for your work!

Excellent book

There are many books on marketing but this ones tops them. Seth is brilliant at conveying marketing concepts. Totally worth it

A necessary rebuttal against “the funnel”

In a world of hustle this is both a reminder and pathway to establish an enterprise that has deep roots.
This book and approach is not for the impatient. It is for those looking for breakthrough insight into their customer, their business purpose, and the bridge between them.

What a book!

This is marketing delivers far more than you would expect, if you want to build a best practice common sense and ethical marketing muscle, this is it. The fact the book was read by the author himself was remarkable, it felt like a one on one coaching with Seth Godin. Get the book, don't delay.