"If it’s too late to start something new, especially a business, let me reassure you: it’s never too late."

— Melissa Houston

Are you feeling stuck in your business or contemplating a big change in your career? In episode 164 of the She Means Profit podcast, I’m thrilled to introduce the new PROFIT Method Framework, a game-changer designed to guide you through every stage of your entrepreneurial journey.

This month has been full of personal milestones for me—celebrating 25 years of marriage and my children’s significant life achievements. Reflecting on these moments has reminded me how important it is to embrace change and new beginnings, no matter our age or stage in life. For those of you wondering if it’s too late to start something new, especially a business, let me reassure you: it’s never too late. I started my business at 46, and I’m here to help you do the same with confidence and success.

The PROFIT Method Framework is tailored to meet you where you are, whether you’re just starting out or looking to scale. This episode dives into each step of the framework, starting with the critical mindset foundation.

Join me as we explore how this framework can transform your business and help you build the wealth and impact you deserve. Don’t forget to check the show notes for links to additional resources, courses, and free strategy calls. Let’s turn your business dreams into a thriving reality!

Listen to learn:‌

• A resilient and growth-oriented mindset allows you to overcome rejection, push through challenges, and keep moving forward.
• Build genuine relationships with your customers, and craft a compelling value proposition that resonates with your target audience.
• Master financial literacy to grow your business. Understanding cash flow, profit margins, and budgeting is key to preventing financial mismanagement.

Links:‌ ‌

• Cash Confident: An Entrepreneur's Guide to Creating a Profitable Business
• Join our She Means Profit Facebook group

Courses:

• Cash Confident Mindset: Transform Your Mindset into a Money-Making Machine
• From Office to Entrepreneur: What You Need to Know to Build a Successful Business
• Path to Profit With Sales: Insights into Marketing and Sales
• Cash Confident Framework: Smart Money Management for Small Business Owners
• From Expert to Thought Leader: Amplify Your Influence, Elevate Your Brand, and Lead Your Industry
• Cash Catalyst: Mastering Personal Finances for Successful Business Owners

Work with me:

• Book a 90-minute Strategy Call

Follow me on:

IG: @melissahoustoncpa
LinkedIn: @melissahoustoncpa

Work with me:

• Book a 90-minute Strategy Call

Follow me on:

IG: @melissahoustoncpa
LinkedIn: @melissahoustoncpa

"What if the real issue in your business isn't about money, but sales?"

— Melissa Houston

In this episode of She Means Profit, I dive into the biggest misconception many of my clients have: they think they have a money problem, but the truth is, it’s a sales issue. After working with 90% of my clients, I’ve seen this pattern emerge time and time again. In this reintroduction episode, I’m excited to get back into helping women build profitable businesses.

I’ve been through my own challenges this past year, including battling severe anemia and depression during perimenopause. It hit me like a Mack truck, and for the first time in my life, I was forced to take a step back from my business to focus on my health. But now, I’m feeling stronger and more determined than ever to help you grow your business and build your wealth.

Only 1.9% of women-owned businesses make over a million dollars annually. That statistic has to change. Women face both systemic barriers, like access to capital, and internal struggles, such as a lack of confidence, which holds us back from pricing our services correctly or pitching our ideas with authority.

But I believe that when women succeed in business, the impact ripples through communities. This episode is all about building confidence, mastering sales, and creating a supportive community of women entrepreneurs. Let’s talk about how we can overcome these challenges and help each other thrive, both financially and personally.

Listen to learn:

• Perimenopause can deeply affect entrepreneurs, highlighting the need for support systems in business and health.
• Only 1.9% of women-owned businesses surpass $1 million in annual revenue, a statistic that must change.
• Building a financially thriving business requires more than managing money; it requires mastering sales and overcoming limiting beliefs.
• Communities of like-minded women can provide invaluable support, resources, and emotional backing for business success.
• Confidence in pricing, pitching, and selling is crucial for breaking into higher revenue brackets.

Links:‌ ‌

• Cash Confident: An Entrepreneur's Guide to Creating a Profitable Business
• Join our She Means Profit Facebook group

Courses:

• Cash Confident Mindset: Transform Your Mindset into a Money-Making Machine
• From Office to Entrepreneur: What You Need to Know to Build a Successful Business
• Path to Profit With Sales: Insights into Marketing and Sales
• Cash Confident Framework: Smart Money Management for Small Business Owners
• From Expert to Thought Leader: Amplify Your Influence, Elevate Your Brand, and Lead Your Industry
• Cash Catalyst: Mastering Personal Finances for Successful Business Owners

Work with me:

• Book a 90-minute Strategy Call

Follow me on:

IG: @melissahoustoncpa
LinkedIn: @melissahoustoncpa

“A thought leader is defined as an individual or firm recognized as an authority in their specialized field whose expertise are sought after and often rewarded. ”

— Melissa Houston

In an ever-growing industry, what sets you apart from the crowd of thousands proclaiming they’re the best and the greatest at what they do?

The answer to this question gets harder every day. There will always be startups popping out of nowhere, small businesses that go viral, and established conglomerates that control half the industry. You might think the safest bet is to just do well and see how it goes.

But here’s something tried and true for you. This is a solution that’s been honed over time and proven effective: let yourself be the face of your business. Give the public someone to listen to, someone to root for, someone to lean on. Don’t just be the boss of your business; let yourself become a thought leader.

In this episode, we will be discussing everything there is to know about thought leadership. From what it takes to get started to establishing yourself as one, whether through traditional media appearances or creating content for Tiktok, we will explore the steps you can undertake to become a respected thought leader in your industry.

Listen to learn:

• Why there is a difference between influencers and thought leaders
• How to make informative and compelling content as a thought leader
• How an online presence cultivates your reputation
• Why it is important to go on public speaking events
• How networking is essential in building your brand
• Why appearances on traditional media is essential

Highlights:‌

• 2:59 The definition of a thought leader
• 8:33 Benefits of being a thought leader to your business
• 9:19 Good and strategic content creation
• 10:21 Means of increasing your online visibility
• 11:50 Attending talks and publishing your own articles
• 12:57 Importance of networking on events
• 14:20 Writing a book and its impact on your brand reputation
• 14:58 Hiring PR coverage and what it can do for you
• 15:30 Appearances on varied media

Work with me:

• Book a 90-minute Strategy Call

Follow me on:

IG: @melissahoustoncpa
LinkedIn: @melissahoustoncpa