Have you ever thought of your business as more than just a source of income?

In this episode of She Means Profit, I’m diving into the idea of treating your business as a financial asset—one that can appreciate over time and build lasting wealth. Whether you’re planning to sell your business in the future, use it for retirement income, or create a legacy, the steps you take now to increase its value will pay off in the long run.

Owning a business isn’t just about short-term gains; it’s about building something that lasts. In this episode, I share five powerful tips to help you enhance your business’s value, including creating strong financials, implementing scalable systems, diversifying revenue streams, building a strong brand, and focusing on customer retention. These strategies aren’t just for those looking to sell but for anyone wanting to maximize their business’s potential. Think of your business like real estate—investing in it now can lead to significant appreciation later.

I also touch on how these strategies align with the Profit Method Framework and share insights from my journey. From understanding profit drivers to automating systems and building customer loyalty, this episode is packed with actionable advice to help you create a business that not only supports your current lifestyle but sets you up for long-term success. Tune in to learn how to transform your business into a true financial asset.

Black Friday Sale on the Profit Method Framework Suite

It’s Black Friday week, and for a limited time, all courses in the Profit Method Framework Suite are 20% off!

Sale Dates: November 25th – December 1st (11:59 PM PST)
Promo Code: HOLIDAY2024BF (all caps)

Take advantage of this exclusive offer and invest in your business’s growth. Use the code during checkout to unlock your discount.

Listen to learn:‌

• Treat Your Business as a Financial Asset: View your business like real estate—an investment that can grow in value over time through thoughtful improvements and management.
• Build Strong Financials: Keep detailed and clean financial records that demonstrate profitability and stability. Manage your margins and understand key profit drivers: pricing, expense management, and sales volume.
• Create Scalable Systems: Implement processes and automation that allow your business to grow without requiring your constant presence. Develop standard operating procedures (SOPs) to improve efficiency and increase appeal to potential buyers.
• Diversify Revenue Streams: Avoid relying on a single product or client. Add complementary products, explore new markets, and consider passive income opportunities to reduce risk and increase stability.

Links:‌ ‌

• Cash Confident: An Entrepreneur's Guide to Creating a Profitable Business

Courses:

• Cash Confident Mindset: Transform Your Mindset into a Money-Making Machine
• From Office to Entrepreneur: What You Need to Know to Build a Successful Business
• Path to Profit With Sales: Insights into Marketing and Sales

Work with me:

• Book a 90-minute Strategy Call

Follow me on:

IG: @melissahoustoncpa
LinkedIn: @melissahoustoncpa

What if midlife was the perfect time to start a business?

In this episode of She Means Profit, I explore why more and more Gen X women are stepping into the world of entrepreneurship. If you’re a woman in your 40s, 50s, or beyond, this episode is for you. We’re talking about reinventing yourself, claiming control over your financial future, and finding personal fulfillment in ways that a corporate job often can’t provide.

This topic is especially close to my heart. Recently, my hairstylist, a young woman in her 20s, took a leap and opened her own salon. Watching her take charge of her financial future reminded me of the power and possibility that comes with business ownership. And if she can do it, so can you! Age shouldn’t limit us; instead, our years of experience give us an edge.

Starting a business is about more than financial freedom—it’s about creating a legacy, pursuing your passion, and breaking through those glass ceilings. In this episode, I’ll dive into why business ownership can be a powerful path to wealth-building and how it’s helping women take control of their futures. So if you’ve been wondering if now’s the time to start something of your own, this might just be the sign you’ve been waiting for.

Listen to learn:‌

• The Power of Reinvention for Gen X Women
  Many Gen X women are moving beyond the corporate world to build businesses that reflect their values and passions. It’s never too late to reinvent yourself!
• Financial Freedom Through Business Ownership
  Starting a business offers financial control and wealth-building potential that can go beyond what a traditional salary provides.
• Building Generational Wealth
  A successful business can create financial security not only for you but for future generations, allowing you to leave a lasting legacy.
• Breaking Glass Ceilings and Setting New Norms
  Women over 50 are leading the charge in new business creation, changing the landscape of what it means to be an entrepreneur.
• Importance of Passion and Purpose
  To succeed in business, you need to be passionate about your work. This passion will help you persevere through the ups and downs of entrepreneurship.

Links:‌ ‌

• Cash Confident: An Entrepreneur's Guide to Creating a Profitable Business

Courses:

• Cash Confident Mindset: Transform Your Mindset into a Money-Making Machine
• From Office to Entrepreneur: What You Need to Know to Build a Successful Business
• Path to Profit With Sales: Insights into Marketing and Sales
• Cash Confident Framework: Smart Money Management for Small Business Owners
• From Expert to Thought Leader: Amplify Your Influence, Elevate Your Brand, and Lead Your Industry
• Cash Catalyst: Mastering Personal Finances for Successful Business Owners

Work with me:

• Book a 90-minute Strategy Call

Follow me on:

IG: @melissahoustoncpa
LinkedIn: @melissahoustoncpa

In this episode of She Means Profit, I demystify the roles of bookkeepers, fractional CFOs, and tax accountants to help business owners understand when and why to hire these experts. Discover how a bookkeeper can manage your daily financial transactions, how a fractional CFO can provide strategic growth planning, and how a tax accountant can navigate complex tax laws.

While all three are critical to a thriving business, they each serve different purposes, often at different stages of business growth. Knowing who to call on for your specific needs can save you time, money, and stress. You’ll learn what each role entails and understand when it’s time to bring each into your business – whether for daily financial tracking, strategic growth planning, or navigating complex tax requirements.

Let’s break it down! Bookkeepers are your go-to for managing daily financial transactions, including sales and expenses. A good bookkeeper keeps your records accurate and up to date. When you’re looking to grow or improve your cash flow strategy, a fractional CFO steps in to offer senior-level expertise and guidance on big-picture financial decisions. Tax accountants, on the other hand, are the experts in tax compliance, helping you navigate complex tax laws, credits, and deductions. With each role offering specific benefits, I’ll clarify how they complement each other and how to build your ideal financial support team as your business evolves. Plus, I’ll share insights on how to ensure you’re hiring the right experts and setting clear expectations with them.

Gain clarity on building a robust financial support system that saves you time, money, and stress, ensuring you hire the right professionals and set clear expectations with them. Perfect for those wanting to streamline their finances and drive business growth, tune in to get valuable insights and personal advice.

Listen to learn:‌

• Learn the distinct functions of bookkeepers, fractional CFOs, and tax accountants and why you need to know their roles.
• Each role is beneficial at different stages of business growth. Bookkeepers often come first, followed by tax accountants, with fractional CFOs typically joining as a business scales.
• Introducing my new Fractional CFO Agency, designed to help businesses scale with expert financial guidance.

Links:‌ ‌

• Cash Confident: An Entrepreneur's Guide to Creating a Profitable Business
• Fractional CFO Agency

Courses:

• Cash Confident Mindset: Transform Your Mindset into a Money-Making Machine
• From Office to Entrepreneur: What You Need to Know to Build a Successful Business
• Path to Profit With Sales: Insights into Marketing and Sales
• Cash Confident Framework: Smart Money Management for Small Business Owners
• From Expert to Thought Leader: Amplify Your Influence, Elevate Your Brand, and Lead Your Industry
• Cash Cata

Work with me:

• Book a 90-minute Strategy Call

Follow me on:

IG: @melissahoustoncpa
LinkedIn: @melissahoustoncpa