She Means Profit  By  cover art

She Means Profit

By: Melissa Houston
  • Summary

  • The She Means Profit Podcast is devoted to helping entrepreneurs master their finances and launch, grow, and scale their businesses. Simple, digestible, actionable advice from Melissa Houston, an accredited CPA with over 20 years of experience. Real business owners, real talk, real solutions.
    © 2022 She Means Profit
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Episodes
  • Nov 21 2022

    “When you rely on one stream of income, you are revolving your entire business around that ONE way of earning revenue.”

    —  Melissa Houston


    If you’ve been scratching your head trying to figure out how to diversify the income streams in your business — or wondering if it’s worth the effort — then you’ll definitely want to listen to this episode!


    Here’s the reality: even if your business is currently profitable, relying on a single source of income puts you in a very risky position. Income diversification not only allows you to increase your revenue, it offers you protection against market fluctuations, supply chain bottlenecks, changing customer preferences, or other unforeseen circumstances that can affect your bottom line. 


    The trick? Figuring out which types of income stream are the best fit for your business.


    In this episode, I demystify income diversification for your business, share real-life examples of how I’ve diversified the income streams in my own business, and bust the #1 myth about passive income!


    In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

    • 9 different income sources that you can use to build wealth in your business (both active and passive) 
    • How sponsorship can enhance the ROI you receive from your content creation
    • BONUS: my top tips for getting your money to work for you in your personal finances, too!

      

    Highlights:‌ ‌

    00:50  Intro & holiday thoughts

    03:15  Why diversify?

    04:08  Diversification example

    05:13  Overview of income sources

    09:02  My diversified streams

    12:24  Personal finance strategies

    16:01  Final thoughts & the bottom line

     ‌

    Links:‌ ‌

    Link to calendar (free 30 min consult call)

    Main website 🡪 https://shemeansprofit.com

    Offers 🡪 https://shemeansprofit.com/offers

    Cash Confident Course 🡪 https://melissahoustoncpa.lpages.co/cash-confident-sales-page

    What’s Your Profit Personality? (quiz) 🡪 https://www.tryinteract.com/share/quiz/62ddb2293d71af001892a3a9


    Follow me on:

    IG @melissahoustoncpa    

    LinkedIn @melissahoustoncpa    

    Are you looking to create consistent $10k + months of revenue with a course or membership? Then this FREE training is for you! Sign up here: http://recurringprofit.com/automate

    Don't forget to Sign up for your FREE training so you can get $10k of revenue with your course or membership. Click here: http://recurringprofit.com/automate

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    21 mins
  • Nov 14 2022

    “YOU get to define what being financially successful means to you.”

    —Melissa Houston

    Spoiler: this episode reveals 6 proven ways that your small business will make you wealthy (don’t worry, no get-rich-quick schemes are included)!

    If you’ve been building your business without a full understanding of how your businesses finances impact the success (or failure) of your business, then you’ve been lucky so far… and that luck will run out eventually. In order to consistently make the most profitable decisions for your business, you must understand — and feel comfortable with — your finances.

    Good news: you don’t need to be trained as an accountant in order to think like a CFO! In fact, honing your money management skills makes up only 20% of the work that you must do in order to create your wealth. The other 80% is healing your money mindset, and this episode offers a blend of both! You’ll learn how to embrace your own definition of financial success, how to set revenue goals optimized to complement your lifestyle goals, and how tax-saving strategies can double as wealth-enhancing tools.

    Listen now and discover:‌

    • Why your business is more than just an income-generator — it is also a financial asset to nurture and protect
    • How to create a business that is better protected against instability in the marketplace
    • Why you should NOT feel any shame or guilt when it comes to building your wealth and upgrading your lifestyle

    Highlights:‌

    00:51  Intro

    01:36  Financial plan reminder & shout-out

    02:59  Why money management skills matter

    04:30  You define your own success!

    05:18  Money mindset

    06:33  Your business is a financial asset

    08:05  Controlling your revenue & profitability

    10:12  Creating multiple income streams

    12:19  Selling your business

    14:18  Tax-saving strategies & wealth

    Links:‌

    The Ultimate Creative-Podcast Production

    Copy Magic Creative Agency-Show Notes

    She Means Profit #107-Misconceptions, Manifestation & Money Mindset

    Don’t Miss These Essential Tips When Planning Your Business Exit Strategy

    How to Sell Your Business Using a Thoughtfully Planned Exit Strategy

    Link to calendar (free 30 min consult call)

    Main website 🡪 https://shemeansprofit.com

    Offers 🡪  https://shemeansprofit.com/offers

    Cash Confident Course 🡪 https://melissahoustoncpa.lpages.co/cash-confident-sales-page

    What’s Your Profit Personality? (quiz) 🡪 https://www.tryinteract.com/share/quiz/62ddb2293d71af001892a3a9

    Follow me on:

    IG @

    Are you looking to create consistent $10k + months of revenue with a course or membership? Then this FREE training is for you! Sign up here: http://recurringprofit.com/automate

    Don't forget to Sign up for your FREE training so you can get $10k of revenue with your course or membership. Click here: http://recurringprofit.com/automate

    Show more Show less
    20 mins
  • Nov 7 2022

    “The best day in my 9-5 job is still not even close to the worst day as an entrepreneur.”

    —  Amy Porterfield

    Amy Porterfield helps women business owners around the world find professional autonomy, independence, achievement, and success that is FAR beyond what a corporate glass ceiling would traditionally allow — so you already know that I am a big fan of her mission! Through her bestselling courses and top-ranked podcast, Online Marketing Made Easy, she’s helped hundreds of thousands of entrepreneurs turn in their two weeks notice and trade burnout for freedom, income, and impact. 


    During this conversation, she not only shares some fantastic tips for building your business with more ease, she also spills the juicy details about her latest project (and yes, you’ll hear it here first)!


    Tune in to hear how she gained the confidence to build an amazing personal brand, her foolproof technique for avoiding social-media-fuelled professional envy, and why she gave herself grace for a $100k mistake.


    In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

    • Two things you should focus on first when you’re in the early stages of launching or growing your business
    • Why taking action is the most important thing — even if the action is imperfect or you don’t feel “ready” yet  
    • The importance of building your own supportive community of fellow entrepreneurs (even if it’s just through texting!)


    Guest bio: Amy Porterfield is an ex-corporate girl turned online marketing expert, and CEO of a multi-million-dollar business teaching business owners, educators, and entrepreneurs profitable action steps for building highly engaged email lists, creating online courses, and using online marketing strategies to sell with ease. Amy’s action-by-action teaching style provides aspiring business owners with the tools they need to bypass the overwhelm and build a business they love.

      

    Highlights:‌ ‌

    0:50  Intro

    01:47  Meet Amy Porterfield

    04:24  About the book

    06:50  Taking action & making mistakes

    10:41  Connecting with female entrepreneurs

    11:52  Winning the comparison game

    14:18  9-to-5 v. entrepreneurship

    15:21  What start-ups should focus on first

    18:19  Personal brand & content creation

    21:50  Final takeaway

    Links:‌ ‌

    Amy Porterfield

    https://www.amyporterfield.com 

    https://www.facebook.com/AmyPorterfield 

    Twitter: @AmyPorterfield 

    Instagram: @amyporterfield  

    Two Weeks Notice

    https://twoweeksnoticebook.com 

    Link to calendar (free 30 min consult call)

    Main website 🡪 https://shemeansprofit.com

    Offers 🡪  https://shemeansprofit.com/offers

    Cash Confident Course 🡪 https://melissahoustoncpa.lpages.co/cash-confident-sales-page

    What’s Your Profit Personality? (quiz) 🡪 ht

    Are you looking to create consistent $10k + months of revenue with a course or membership? Then this FREE training is for you! Sign up here: http://recurringprofit.com/automate

    Don't forget to Sign up for your FREE training so you can get $10k of revenue with your course or membership. Click here: http://recurringprofit.com/automate

    Show more Show less
    26 mins

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