How Much Financial Transparency Is Too Much in Private Practice?

Transparency with your team can be a great leadership quality. But when it comes to your practice finances, sharing too much information can sometimes create confusion, pressure, and unintended consequences.

In this episode of Therapy for Your Money, Julie explores a topic that can feel a little controversial for practice owners: how much financial information should you actually share with your team?

Many practice owners share financials because they want to build trust, be transparent, or reduce the feeling of carrying the business alone. But once financial information is shared, it can’t be taken back—and without the right context, those numbers can easily be misunderstood.

Julie breaks down when it makes sense to share financial information, when it doesn’t, and how to create healthy boundaries around your numbers while still being a transparent and supportive leader.

Need Someone to Talk Through Your Numbers With?

Running a private practice can feel lonely, especially when it comes to financial decisions.

If you have been wanting to talk through your practice finances with someone who understands the business side and can stay objective, reach out to a GreenOak Accounting team member. Sometimes you just need to talk to someone unbiased about your practice's financials.

Our team helps practice owners understand their numbers, protect their profit, and make confident financial decisions.

Links and Resources

• Money for Therapists Practice Startup - https://www.greenoakaccounting.com/startup
• GreenOak Accounting - www.GreenOakAccounting.com
• Therapy For Your Money Podcast - www.TherapyForYourMoney.com
• Profit First for Therapists - www.ProfitFirstForTherapists.com
• Profit First Academy - www.ProfitFirstForTherapists.com/Academy
• Podcast Production, Audio Mixing, and Youtube Video Production by James Marland

Many private practice owners assume their business will eventually fund their retirement. After all, you’ve spent years building it, surely it will be worth enough someday to carry you through your later years.

But relying solely on your practice as your retirement strategy can be risky.

In this episode, Julie sits down with financial planner Eric Miller, CEO of Econologics, to talk about why practice owners should think beyond the eventual sale of their business when planning for long-term wealth. They explore common misconceptions about practice valuation, why diversification matters, and practical ways owners can start building multiple income streams while their practice is still growing.

If you want to build a practice that supports both your business goals and your household’s long-term financial health, this conversation is a must-listen.

3 Reasons to Listen to This Episode

1. Many practice owners overestimate what their practice will be worth.
Eric explains why emotional attachment and optimism often lead owners to assume their business will sell for more than it realistically will.

2. Selling your practice doesn’t mean you keep the full amount.
Taxes, debt, and other factors can dramatically reduce what you actually walk away with after a sale.

3. Practice owners have unique opportunities to build multiple income streams.
From retirement plans to real estate to brokerage accounts, there are several ways to create long-term financial stability beyond your practice.

Links and Resources

• Learn more about Eric Miller and Econologics: https://econologics.com
• Money for Therapists Practice Startup - https://www.greenoakaccounting.com/startup
• GreenOak Accounting - www.GreenOakAccounting.com
• Therapy For Your Money Podcast - www.TherapyForYourMoney.com
• Profit First for Therapists - www.ProfitFirstForTherapists.com
• Profit First Academy - www.ProfitFirstForTherapists.com/Academy
• Podcast Production, Audio Mixing, and Youtube Video Production by James Marland

When inquiry volume slows down, every single call matters.

In today’s private practice landscape, you can’t afford to miss opportunities simply because you didn’t respond fast enough. Research shows that the first practice to respond often wins the client — even if they weren’t the client’s first choice.

In this episode of Therapy for Your Money, Julie sits down with Uriah Guilford of Productive Therapist to talk about how AI-powered intake tools are helping solo and group practices answer every call, respond instantly, and convert more inquiries into booked appointments.

We’re breaking down what AI can (and can’t) do, how it impacts your bottom line, and why speed might be your biggest competitive advantage in 2026.

If you’ve ever wondered whether AI belongs in your private practice, this conversation is for you.

Why You’ll Want to Tune In

• Why being “first to respond” often matters more than being the “best fit”
• How missed calls directly impact your revenue
• What an AI intake assistant actually does (and how it hands off to a human)
• The real cost comparison: human call centers vs. AI answering systems
• How solo practices and large group practices can both use AI strategically
• What happens when AI goes wrong (and how to avoid frustrating your clients)
• How faster follow-up can increase conversion rates without increasing marketing spend

Links and Resources

• Productive Therapist: https://productivetherapist.com
• Explore Simple Intake AI: https://productivetherapist.com/simpleintake/
• Subscribe on YouTube: https://www.youtube.com/@GreenOakAccounting
• Money for Therapists Practice Startup - https://www.greenoakaccounting.com/startup
• GreenOak Accounting - www.GreenOakAccounting.com
• Therapy For Your Money Podcast - www.TherapyForYourMoney.com
• Profit First for Therapists - www.ProfitFirstForTherapists.com
• Profit First Academy - www.ProfitFirstForTherapists.com/Academy
• Podcast Production, Audio Mixing, and Youtube Video Production by James Marland

If this episode got you thinking about where money might be slipping through the cracks in your practice, share it with a fellow practice owner.

Because missed calls don’t just mean missed connections.

They mean missed revenue.

And every practice deserves to be profitable. 💚

Rent usually isn’t your biggest expense — payroll almost always takes that spot. But rent is one of the biggest long-term commitments you’ll ever make in your practice.

When you sign a 5- or 10-year lease, that decision follows you.

And I’ve seen it go both ways.

I’ve seen beautiful spaces help practices grow efficiently and profitably. And I’ve seen gorgeous offices turn into financial anchors that are almost impossible to escape.

In this episode, I’m walking you through the simple math that determines whether your space supports your profit… or slowly squeezes it.

Because every practice deserves to be profitable — and the math has to math.

In This Episode, You’ll Discover:

1️⃣ The ideal percentage your rent should fall within
(And why 3–10% of gross income is your guardrail.)

2️⃣ How to reverse engineer your space before you sign the lease
We break down real examples so you can calculate exactly how many sessions your space needs to generate.

3️⃣ Why utilization matters more than square footage
Just because you’re open 40 hours doesn’t mean you can only schedule 40 hours — and that mindset shift can completely change your profitability.

Final Thoughts

It’s easy to fall in love with a space.

It smells good. It looks beautiful. You can picture your dream practice there.

But this is business.

Before you sign anything, run the math. Reverse engineer it. Stress test it at 85% utilization. Ask yourself what happens if hiring takes longer than expected.

Your space should support your profit — not strangle it.

Ready to Run the Numbers?

If you want to walk through the calculations step-by-step, I’ve written a detailed blog post that breaks everything down:

👉 Read the full blog here: https://www.greenoakaccounting.com/post/maximizing-your-space-how-to-make-physical-therapy-clinic-real-estate-work-for-your-bottom-line

Do the math before you sign.

Your future self — and your profit margin — will thank you.

And remember… every practice deserves to be profitable.

Links and Resources

• Money for Therapists Practice Startup - https://www.greenoakaccounting.com/startup
• GreenOak Accounting - www.GreenOakAccounting.com
• Therapy For Your Money Podcast - www.TherapyForYourMoney.com
• Profit First for Therapists - www.ProfitFirstForTherapists.com
• Profit First Academy - www.ProfitFirstForTherapists.com/Academy
• Podcast Production, Audio Mixing, and YouTube Video Production by James Marland

Divorce is hard. It’s emotional. It’s overwhelming. And when you own a private practice, it can feel even more complicated.

Your practice isn’t just a job—it’s an asset. It’s a cash flow machine. It’s how you pay your bills, support your family, and serve your clients. So what happens to it in a divorce? How is it valued? Could you lose it? What about taxes, debt, or access to your bank accounts?

In this episode, I’m walking you through what you need to know about divorce as a practice owner—from business valuation to protecting your income-generating asset—so you can move forward with clarity and confidence.

If this is something you’re going through (or even just want to be prepared for), this episode will help you understand the financial realities and protect what you’ve built.

In This Episode, You’ll Learn:

• How your private practice is treated as an asset in a divorce
• Why business value is not the same as cash in hand
• What happens with taxes, joint returns, and past tax debt
• Practical steps to protect your business access and systems
• Why your practice can be your rebuilding plan on the other side

Divorce is never easy. But if you get to keep your practice, you are keeping the very thing that allows you to rebuild.

Listen to this episode for practical guidance, calm perspective, and clear next steps.

And if you know another practice owner who could benefit from this conversation, share this episode with them. They don’t have to navigate this alone.

Links and Resources

• GreenOak Accounting: greenoakaccounting.com – Book a free consultation or explore services for practice owners.
• Money for Therapists Practice Startup - https://www.greenoakaccounting.com/startup
• GreenOak Accounting - www.GreenOakAccounting.com
• Therapy For Your Money Podcast - www.TherapyForYourMoney.com
• Profit First for Therapists - www.ProfitFirstForTherapists.com
• Profit First Academy - www.ProfitFirstForTherapists.com/Academy
• Podcast Production, Audio Mixing, and Youtube Video Production by James Marland YouTube

In this quarterly review episode, Julie and Jacquie reflect on what private practice owners experienced in 2025 and what to expect in 2026. From staffing challenges and rising expenses to burnout and big leadership transitions, they share what they are seeing behind the scenes with real practices. If you want clarity, stability, and a plan for navigating uncertainty, this conversation will help you focus on what you can control and build a business that lasts.

3 Reasons to Listen

• Learn what is actually happening in private practices right now. Get real insights from end-of-quarter reviews with dozens of practice owners.
• Avoid the most common financial mistakes owners are making.
• From lifestyle creep to overpaying clinicians to stepping back too quickly, they break down where practices are getting into trouble and how to prevent it.
• You will learn why emergency funds, intentional growth, and strong leadership habits matter more than ever in a changing economy.

Highlights

[00:01:31] Private practice is still viable
Success remains possible across models.

[00:02:43] Awareness, intention, attention
Three traits of stable practices.

[00:03:23] Clinician pay expectation mismatch
High pay, low caseload tension.

[00:04:14] Benefits must match revenue
Sustainability over generosity alone.

[00:05:35] Owner draws under pressure
Lifestyle creep creates hidden risk.

[00:06:56] Emergency funds are essential
Risk planning protects your practice.

[00:07:41] Something will always happen
Plan for inevitable disruptions.

[00:08:57] Ten years of steady growth
Slow growth beats flashy scaling.

[00:09:51] Strong foundations matter most
Structure supports long-term success.

[00:10:21] The power of saying no
Alignment over shiny opportunities.

[00:11:23] Advisors prevent bad decisions
Outside perspective adds clarity.

[00:13:47] Owners want to step back
Burnout driving leadership changes.

[00:14:26] Gradual clinical director transition
Shift responsibilities slowly.

[00:16:54] One-year transition timeline
Stability requires patience.

[00:17:19] Never abdicate responsibility
Stay engaged with your numbers.

[00:18:35] Protect yourself from surprises
Keep access to key systems.

[00:20:23] 2026 uncertainty ahead
Insurance and intake instability.

[00:21:16] Control what you can
Focus on efficiency and accountability.

[00:22:27] Hard conversations are necessary
Actionable steps over blame.

[00:23:29] You always have choices
Ownership means responsibility.

Resources & Links

• Schedule a free consultation with GreenOak Accounting: https://www.greenoakaccounting.com/consultation
• Money for Therapists Practice Startup - https://www.greenoakaccounting.com/startup
• GreenOak Accounting - www.GreenOakAccounting.com
• Therapy For Your Money Podcast - www.TherapyForYourMoney.com
• Profit First for Therapists - www.ProfitFirstForTherapists.com
• Profit First Academy - www.ProfitFirstForTherapists.com/Academy
• Podcast Production, Audio Mixing, and YouTube Video Production by James Marland

Common Tax Credits and Deductions for Practice Owners in 2026

Tax season doesn’t have to be a mystery, and you might be leaving money on the table without even realizing it. In this episode, Julie Herres sits down with Adam Rook from the GreenOak Accounting tax team to break down the most common tax credits and deductions practice owners may qualify for—both on the business and personal side. Whether you run a solo or group practice, you’ll walk away with clarity about the tax savings that could make a real difference for your bottom line.

3 Reasons to Listen

1. Cut Through the Confusion: Learn the difference between tax credits and deductions—so you’ll understand exactly how each one impacts your taxes.
2. Find Money-Saving Opportunities: Discover which credits and deductions are actually available (and common!) for private practice owners in 2026, and learn what to ask your tax preparer.
3. Avoid Costly Mistakes: Get tips on documentation, common pitfalls, and why you should never take your tax advice from TikTok (really!).

Resources and Link

• GreenOak Accounting: greenoakaccounting.com – Book a free consultation or explore services for practice owners.
• Money for Therapists Practice Startup - https://www.greenoakaccounting.com/startup
• GreenOak Accounting - www.GreenOakAccounting.com
• Therapy For Your Money Podcast - www.TherapyForYourMoney.com
• Profit First for Therapists - www.ProfitFirstForTherapists.com
• Profit First Academy - www.ProfitFirstForTherapists.com/Academy
• Podcast Production, Audio Mixing, and YouTube Video Production by James Marland

A Profit First Journey: Confessions of a First-Year Practice Owner

Starting a private practice can feel equal parts exciting and overwhelming—especially when it comes to money. In this episode of Therapy for Your Money, Julie sits down with Alex Antonucci, a first-year practice owner who isn’t afraid to share the honest, behind-the-scenes reality of building a financially sustainable practice from the ground up.

Alex opens up about student loan debt that rivaled the cost of his home, feeling unsure about retirement savings, and the mental load that comes with not quite knowing where your money stands. He also shares how implementing Profit First before opening his doors gave him clarity, confidence, and a financial system that now supports both his business and his life.

If you’re a solo practice owner—or dreaming about growing into a group practice—this conversation is a powerful reminder that you don’t have to have it all figured out to start. You just need a system that helps you make clear, values-aligned decisions along the way.

3 Things to Listen for in This Episode

1. What it really feels like to start a practice with debt and uncertainty. Alex shares candidly about student loans, financial anxiety, and why he didn’t want money stress to follow him into practice ownership.
2. How Profit First reduced decision fatigue. Instead of constantly wondering “Can I afford this?”, Alex explains how letting the numbers guide decisions freed up mental energy and reduced stress.
3. Planning for growth before hiring. From building buffers to offering generous benefits like PTO and retirement contributions, Alex walks through how he’s preparing to hire sustainably—without panic or guesswork.

Resources & Mentions

• Billing Assistant Pro by Productive Therapist
• Virtual Assistant Support – Productive Therapist
• Profit First for Therapists (my book!)
• Profit First Academy
• Therapy For Your Money website
• GreenOak Accounting - www.GreenOakAccounting.com
• Tree Pittsburgh - non-profit mentioned by Alex
• Alex Antonucci, LPC’s practice page - https://www.waxwingwellness.com/about
• Podcast, YouTube, and Other Written Assets Produced by James Marland