On this episode, we engage in a focused conversation with Anne Kaoma of the Zambia Institute for Tourism and Hospitality Studies (ZITHS) as preparations gather momentum for the fourth Travel, Hospitality and Tourism Education Summit scheduled for 14–16 April in Lusaka.In this dialogue, Kaoma reflects on the tangible outcomes from previous editions of the summit, including the integration of travel and tourism into Zambia’s national school curriculum, a move that is already shaping a structured pipeline for future industry professionals.

In today’s episode recorded as a wrap up of Africa’s MICE performance in 2025 with insights from a familiar voice on the podcast, Glenton de Kock. He unpacks a year he describes as “not only successful, but extremely busy,” highlighting South Africa’s hosting of the G20 alongside a packed calendar of trade exhibitions and association meetings. Together, these milestones made 2025 a standout year for the region’s business events sector.

In today’s episode, I’m joined by Chicalu Zebulon, CEO of the Namibia Tourism Board, as he reflects on what he calls a strong second half for Namibia’s tourism sector. He walks us through the major drivers behind this momentum—from improved airlift into the country, to growing public–private partnerships, and increased visibility in both key and emerging source markets, all of which are already creating real value for industry partners. Chicalu also shares the core priorities shaping their five-year strategy, including deeper engagement with stakeholders, stronger data and statistics, boosting global visibility, capacity building, and a commitment to inclusive tourism.