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Publisher's Summary

The Ultimate Marketing & PR Book gives you everything you need to be a better marketer. It is a dynamic collection of essential skills covering the topics that will help you make a seismic impact upon your performance - faster than you ever thought possible. 

If you want to be the best, you have to have the right skillset. From strategy, mobile and ecommerce to social media, SEO and PR, The Ultimate Marketing & PR Book is a dynamic collection of tools, techniques and strategies for success. Discover the main themes, key ideas and tools you need and bring it all together with practical exercises. This is your complete course in modern marketing. 

Ultimate books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing. 

©2018 Eric Davies (P)2018 Hodder & Stoughton Limited

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  • Peter Lisney
  • 05-10-18

Skip the first section and you might like it

A few chapters in and I nearly abandoned this book. It was heavy marketing strategy talk, not only stuff I'd covered in my business degree, but the language and delivery was as dull as beige. Having burnt my last credit on this listen, and driving at the time, I skipped forward to the social media marketing section and style and tone changed beyond recognition. Content is broad and while I feel some is a little dated (this was first published as a book in 2015) overall this is a good idea prompter. The PR section also follows the more up-beat style. Conclusion, listen to the first section standing up so you don't fall asleep or skip straight to the second section. Glad I persevered.