In the latest episode of The UX Usability Podcast, host Dr. Chris Parker from Loughborough University engages in an enlightening conversation with renowned author Irene Pereyra. The spotlight of this episode is Irene's latest masterpiece, "Universal Principles of UX." This groundbreaking book unveils the secrets to mastering the intricate art of user experience (UX) design.

Irene Pereyra's book is nothing short of a comprehensive cross-disciplinary encyclopedia, offering a treasure trove of insights. Through the exploration of 100 meticulously crafted laws, guidelines, human biases, and general considerations, listeners gain a profound understanding of the multifaceted world of UX design. Whether you're a seasoned UX professional or just dipping your toes into the field, this episode promises to be a must-listen, shedding light on the essential principles that shape user-centric design in today's digital landscape. Tune in to uncover the keys to creating exceptional user experiences and elevating your design expertise.

Check out The Universal Principles of UX on Amazon: https://www.amazon.co.uk/Universal-Principles-Strategies-Interactions-Technology-ebook/dp/B0BLZPBTTN

The Lazy Marketing Hour @YouTube

We talk with Karl Randay: Product Designer, Human Centred Design advocate, and currently Head of Design for Customer Experience Studio 383. He's worked in fashion and global leisure brands, healthcare, and the energy sector with over 20 years of experience, developing a deep understanding of designing for human behaviour. We discuss crafting authentic experiences, services, and products that make a genuine difference for real people.

• Discover 383: https://383project.com/
• Connect with Karl via LinkedIn: https://www.linkedin.com/in/karlranday/
• Connect with Dr Chris Parker via LinkedIn: https://www.linkedin.com/in/drchrisparker/
• Read my latest Research Papers: https://scholar.google.co.uk/citations?user=oQbSNL8AAAAJ&hl=en