The Trend Tracker (Stéphane WILMET, L’Oréal China)
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The Trend Tracker (Stéphane WILMET, L’Oréal China)
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With thirty years at L'Oréal, and fifteen of those in leadership roles in mainland China, Stéphane has made a career of anticipating trends in China, and catering to the needs of the powerful and illusive 'Chinese consumer'.
In this episode, we discuss the art and science of consumer insight analysis, through the prism of the beauty industry. We talk about the correlation between beauty and technology, and observe the new trends that are emerging in a post-COVID world.
The episode also includes a catch-up interview with Sanford BROWNE from Season 01 Episode 29. (https://mosaicofchina.com/season-01-episode-29-sanford-browne).
Chapters
00:00 - Trailer & Intro
02:15 - Part 1
20:04 - Part 2
30:11 - Outro
32:00 - Catch-Up Interview
Subscribe to the PREMIUM version, see the visuals, and/or follow the full transcript for this episode at https://mosaicofchina.com/season-02-episode-01-stephane-wilmet.
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