Join Dr. Leon Klempner and Amy Epstein as they interview Dr. Scott Law, a trailblazing Orthodontist, Philanthropist, and Entrepreneurial Spirit behind Smile Doctors. From humble beginnings to leading a 550-location organization, Dr. Law shares how leadership and culture fuel success in orthodontics. His insights on branding, authenticity, and mentorship, paired with practical tips for navigating technology expenses and fostering relationships, make this episode a must-listen for orthodontists seeking practice growth and a lasting impact through coaching and philanthropy. Remember, as Dr. Leon always says, “There has never been a better time to be an orthodontist!”

IN THIS EPISODE:

• (00:00) Introduction
• (04:04) Discussion on philanthropy: Smile Rescue and Mount Kisco Childcare Center
• (07:20) Dr. Scott Law, co-founder of Smile Doctors, the largest OSO with over 550 locations
• (11:14) Smile Doctors' growth from a single practice to a billion-dollar organization, emphasizing culture and leadership
• (15:19) “Speed of the Leader, Speed of the Team," linking leadership pace to team performance
• (18:04) Overhead, staffing costs, technology expenses and sound business strategies
• (21:46) Branding as a reflection of practice culture, stressing authenticity to attract patients
• (27:20) Dr. Law stresses relationships and systems for private practices to thrive with OSOs
• (29:43) Dr. Law shares his podcast and offers coaching for orthodontists

KEY TAKEAWAYS:

• Strong mentorship, authentic leadership, and a values-driven culture are essential for lasting success in orthodontics and dentistry.
• Innovation and meaningful partnerships fuel sustainable business growth while leaving a positive legacy in the community.
• Aligning authenticity, values, and influence ensures both professional excellence and personal fulfillment.

RESOURCE LINKS:

People + Practice - Website

Leon - Email

Amy - Email

People + Practice - Email

About Smile Doctors | Family Orthodontists in Over 25 States

Scott Law - Co-Founder/CCO at SmileDoctors | LinkedIn

Smile Doctors Off Mute - Podcast

KEYWORDS: Orthodontics, Leadership, Practice, Culture, Philanthropy, Entrepreneurial Spirit, OSO, Team Performance, Digital Orthodontics, Practice Growth, Staffing Costs, Technology Expenses, Overhead, Branding, Authenticity, Relationships, Mentorship, Coaching, Dr. Scott Law, Smile Doctors, Smile Doctors Off Mute Podcast, Golden Age of Orthodontics, Practice Talk, Smile Rescue

Today on the Golden Age of Orthodontics, we’ll explore the controversial topic of early orthodontic treatment. Dr. Daniel Grob, a board-certified orthodontist with over 40 years of experience, discusses the benefits and challenges of early intervention. He emphasizes the importance of developing facial width and addressing oral habits in young patients.

Dr. Grob challenges traditional views on early treatment, arguing that cone beam X-rays have changed how orthodontists assess patients. He focuses on creating width for future development rather than just straightening teeth. Dr. Grob aims to complete phase one treatment in 15 months or less and phase two in 18 months or less.

The discussion covers the prevalence of oral habits like mouth breathing and nail biting in young patients seeking early treatment. Dr. Grob shares insights on educating parents and general dentists about the signs of maxillary deficiency and the benefits of early intervention.

The episode also addresses the marketing aspects of promoting early orthodontic treatment. Dr. Grob emphasizes the importance of building relationships with pediatric dentists and other specialists for referrals. The hosts discuss strategies for reaching parents directly through educational advertising. The conversation concludes with clinical advice for younger practitioners considering early treatment.

IN THIS EPISODE:

• (00:00) Intro: Early orthodontic treatment debate
• (02:28) Meet Dr. Daniel Grob
• (10:14) Cone beam X-rays changed approach to early treatment
• (14:47) Parent demand and concerns driving early ortho
• (16:49) Prevalence of oral habits in early treatment patients
• (24:42) Partnering with pediatric dentists for referrals
• (29:51) Evaluating transverse dimension and expansion needs
• (33:37) Compliance with Invisalign for young children
• (34:59) Resources to learn more about pediatric orthodontics
• (37:51) Closing thoughts and call for listener feedback

KEY TAKEAWAYS:

• Early orthodontic treatment is about more than just straightening teeth. Dr. Grob’s focus is on developing facial width and balance, which can lead to better long-term outcomes. Using cone beam imaging has revolutionized how he approaches early treatment by allowing him to assess the transverse dimension more accurately.
• Oral habits play a significant role in malocclusions. Nearly half of the patients Dr. Grob sees for early treatment have some type of habit like mouth breathing or nail biting that impacts their dental development. Identifying and addressing these habits is crucial for successful early intervention.
• Partnering with pediatric dentists and educating parents about the benefits of early treatment has been key to Dr. Grob’s practice's success. By starting treatment between ages 6-9 when appropriate, we can often help avoid more complex interventions later on and simplify the overall orthodontic process for many patients.

RESOURCE LINKS

People + Practice - Website

Leon - Email

Amy - Email

People + Practice - Email

The Pediatric Orthodontist Facebook Group

KEYWORDS: orthodontics, golden age of orthodontics, early orthodontic treatment, pediatric orthodontics, transverse dimension, oral habits, cone beam x-rays, phase one treatment, facial balance, orthodontic practice growth, non-extraction orthodontics, orthodontic marketing, pediatric...

Let's flip the script! Typically, Dr. Leon Klempner and Amy Epstein pose the tough questions, delving into the latest trends and innovations that shape the world of orthodontics. But on this special episode of The Golden Age of Orthodontics, they're in the hot seat! With their podcast nearing an incredible 1.5 million views, they've invited Alison Werner, the sharp editor-in-chief of Orthodontic Products, to turn the tables and get their story.

Tune in as Alison uncovers the journey of "People in Practice" and how this father-daughter duo built a platform dedicated to helping orthodontists not just survive, but truly thrive in this golden age. Remember, as Dr. Leon always says, “There has never been a better time to be an orthodontist!”

IN THIS EPISODE:

• (00:00) Intro: Let's Flip The Script!
• (03:30) Meet Alison Werner
• (05:00) The genesis of starting the Golden Age of Orthodontics, renaming it to reflect a thriving industry and achieving nearly 1.5 million views
• (10:33) Father-daughter duo in business and the dynamics of family working together
• (14:03) Differentiating client practices with digital tools, focusing on patient benefits and favorite guests
• (26:02) The different types of orthodontic practices that People + Practice serves
• (30:03) The shift from DIY marketing to professional guidance
• (32:23) Subscribe to Orthodontic Products magazine

KEY TAKEAWAYS:

• The podcast's shift from "Survival Guide" to "Golden Age of Orthodontics" signifies a reframe from merely coping with industry changes to recognizing and leveraging opportunities for growth and prosperity.
• Effective orthodontic marketing hinges on highlighting patient benefits derived from technology, not just the technology itself. The focus should be on the improved experience, not only the advanced equipment.
• People + Practice offers specialized digital marketing strategies designed to meet the distinct needs of orthodontic practices at every stage—from startups and those undergoing transitions to established practices seeking renewed growth and even those preparing for sale. In today's rapidly evolving orthodontic landscape, professional guidance is essential as relying on outdated methods or untrained staff is no longer sufficient to compete and ensure sustained growth effectively.

RESOURCE LINKS

People + Practice - Website

Leon - Email

Amy - Email

People + Practice - Email

Ep. 67 - Is Align Technology Still Committed to Orthodontists

Ep. 72 - Protect Your Practice With Trey Lawrence

Ep. 63 - Practice Embezzlement, What You Need to Know With Financial Forensic CPA David Harris

Ep. 59 - The Past, Present and Future of Orthodontics with Chris Benson