The Startup Way Audiobook By Eric Ries cover art

The Startup Way

How Entrepreneurial Management Transforms Culture and Drives Growth

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The Startup Way

By: Eric Ries
Narrated by: Eric Ries
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Penguin presents the audiobook edition of The Startup Way, written and read by Eric Ries.

The Startup Way reveals how organisations of all sizes can harness startup techniques to drive growth.

In The Lean Startup, Eric Ries, Entrepreneur in Residence at Harvard, created a global movement. Concepts like constant iteration, minimal viable products (MVPs) and pivoting have changed the language of business. Now he turns his attention to companies and organizations of all sizes. Ries has been working with giant firms like General Electric and Toyota to help them become more nimble, in order to spur growth and produce products and services that customers want.

In The Startup Way, he shares his insights, stories and best practices, delivering a critical toolkit to solve all business challenges. Today every company needs to get faster and smarter. Listen to The Startup Way and discover how to embrace change, survive and thrive.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio on our desktop site.

©2017 Eric Ries (P)2017 Penguin Audio
Business Development & Entrepreneurship Career Success Entrepreneurship Management Management & Leadership Motivation & Self-Improvement Workplace & Organizational Behavior Workplace Culture
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It’s a great way to look at organizational transformation and entrench a culture of a small business even as you scale

Culture transformation

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