Your audiobook is waiting…

The Science of Persuasion

Scientific American
Narrated by: Sal Giangrasso
Length: 21 mins
4.5 out of 5 stars (8 ratings)

$14.95/month after 30 days. Cancel anytime.

Publisher's Summary

From the pages of Scientific American magazine: "The Science of Persuasion" reveals how sales people and politicians, as well as friends and family, get others to agree to what they want.

This article, written by Robert Cialdini, originally appeared in the February 2001 issue.

Want more Scientific American?
  • Subscribe for one month or 12 months.
  • Get the latest issue.
  • Check out the complete archive.
  • ©2001 Scientific American

    What members say

    Average Customer Ratings

    Overall

    • 4.5 out of 5 stars
    • 5 Stars
      6
    • 4 Stars
      1
    • 3 Stars
      1
    • 2 Stars
      0
    • 1 Stars
      0

    Performance

    • 5 out of 5 stars
    • 5 Stars
      6
    • 4 Stars
      1
    • 3 Stars
      0
    • 2 Stars
      0
    • 1 Stars
      0

    Story

    • 4.5 out of 5 stars
    • 5 Stars
      5
    • 4 Stars
      2
    • 3 Stars
      0
    • 2 Stars
      0
    • 1 Stars
      0
    No Reviews are Available
    Sort by:
    • Overall
      5 out of 5 stars
    • Performance
      5 out of 5 stars
    • Story
      5 out of 5 stars
    • Dave Kinsella
    • 08-04-15

    Must-listen material

    I have read through most of the book this is based on. Life changing stuff.