You sat through the training. You took the notes. A week later, you cannot recall half of what you learned. That is not a discipline problem; it is a memory problem, and it has a name.

In this solo episode, I walk through the Ebbinghaus forgetting curve and what it means for salespeople on two fronts: how you retain the skills you are trying to build, and how your prospects retain what you tell them.

The Numbers Are Brutal

Within one day of any learning experience, roughly 60% of it is gone. By the end of the week, you are sitting at 90% loss. This is not a failure of effort. It is default brain function. Unless you do something deliberate to counter it, your mind works against you.

Your Prospects Are Forgetting You Too

The same curve applies to your pipeline. A prospect reads your newsletter, gets interested, and then life happens. If your follow-up sequence does not reinforce that initial interest within a day or two, the forgetting curve does its work. The gap between "I have a newsletter" and "I have a sequence" is the gap between hoping someone remembers you and making sure they do.

Just-in-Case Learning vs. Just-in-Time Learning

There is a shift happening. The old model was reading ten or fifteen business books so you would be prepared when a situation arose. Just-in-case learning. AI has made just-in-time learning possible: feed it your specific problem, get structured answers, find the resources, move. But the efficiency comes with a catch. The more time you save, the more things you find to change, and suddenly the prep work to use AI well eats the time you thought you were saving.

Grade Yourself in Real Time

The most actionable piece of this episode: use conversational intelligence tools (Fathom, Granola, Plaud) to transcribe your sales meetings, then run those transcripts through an AI prompt built around the specific behavior you are working on. Define what a 10 looks like. Define what a 1 looks like. Get scored on every call. The difference between this and a weekly debrief from your manager is the difference between finding broccoli in your teeth at 8 a.m. and finding it at 6 p.m.

Retention Is Not an Accident

Without deliberate reinforcement, your growth is restricted to pain moments. You get embarrassed enough, you change. Otherwise, you wait for a crisis to teach you. Devotionals, daily prompts, written scripts of what you want your upfront contract to sound like: these are the tools that keep the thing you are working on at the front of your mind before the situation that demands it shows up.

The Sandler Training Hour Hosted by Jim & Jason Stephens | Crossroads Business Development

Join hosts Jim and Jason Stephens from Crossroads Business Development as they discuss techniques, tactics, and the occasional tangent associated with the Sandler Selling System. Whether you are prospecting, negotiating, or closing, The Sandler Training Hour gives you the actionable advice you need to stop "winging it" and start controlling the sale.

📧 Reach out: jason.stephens@sandler.com 🌐 Crossroads Business Development

You have been doing this for years. You know the process, you know the objections, you know your product inside and out. So why would you spend a thousand dollars and a few days of travel to sit in a training room?

We just got back from the 2026 Sandler Selling Summit in Orlando, and this episode is our debrief. We talk about what we saw, what surprised us, and why Jim, after 25 years in Sandler, still walks away from every session feeling like he learned something new.

Mastery Is Not a Destination

There is a difference between knowing a subject and having it flow naturally from you. We break down what mastery looks like in practice: not just competence, but the curiosity to keep asking what you do not know. That curiosity is what separates experienced salespeople who plateau from those who keep growing.

You Cannot Be Curious and Afraid at the Same Time

Keynote speaker Rebecca Heiss made a point that stuck with both of us. Our brains are still wired for fight or flight, even when the "threat" is an email or a cold call. Her insight: curiosity and fear cannot coexist. No one feels curious while a tiger is running at them. The practical question for salespeople is how to shift from a fear response into a curiosity response when the pressure is on.

The Power of Being in the Room

The sessions were excellent, but some of the most valuable moments happened at lunch, at dinner, during breakouts. Being around people who have committed to the same methodology and share the same language creates a kind of energy that is hard to replicate on a Zoom call. We contrast that with a conversation we had this week: a client who is excited about AI and technology, but has no one in his organization who shares that interest. When you are pushing uphill to share your enthusiasm, it drains you. Events like the Summit solve that problem.

If You Are Going to Dance, Lead

We revisit one of Sandler's core principles: the seller should lead the buyer to a conclusion, whether that conclusion is "yes, we are a great fit" or "no, we are not." Both are good outcomes. Having the structure to guide that process eliminates the emotional roller coaster of being ghosted after a great meeting.

2027 Sandler Summit: April 12-13, Orlando

Next year's Summit is already on the calendar. The investment is roughly $1,000 plus travel, and we are making a push to bring more of our Idaho clients out to experience it firsthand. If you are interested, reach out to us directly.

The Sandler Training Hour Hosted by Jim & Jason Stephens | Crossroads Business Development

Join hosts Jim and Jason Stephens from Crossroads Business Development as they discuss techniques, tactics, and the occasional tangent associated with the Sandler Selling System. Whether you are prospecting, negotiating, or closing, The Sandler Training Hour gives you the actionable advice you need to stop "winging it" and start controlling the sale.

📧 Reach out: jason.stephens@sandler.com 🌐 Crossroads Business Development

Most salespeople who score low on criticism tolerance already know it. They can give you examples before you finish the sentence. The problem is that knowing does not change the default response when feedback actually arrives.

In this episode, we connect the concept of a daily devotional to something salespeople deal with every day: the gap between what the assessment says and how you actually behave under pressure.

Why Awareness Without a Plan Just Makes It Worse

Scoring sensitive to criticism on a Haber or Extended DISC assessment gives you a label. It does not give you a response. Without a plan, that score becomes a club to beat yourself with after the fact. We talk through why awareness alone keeps you anchored in self-criticism rather than moving you toward actual change.

The Devotional as a Sales Behavior Tool

A personal devotional does not have to be spiritual to be useful. Two paragraphs, read out loud, before your day starts. The point is simple: if you read a plan for how to respond to criticism differently every morning for two weeks, you change the probability that you actually respond differently when it happens. That is not motivation; it is programming.

What a Criticism Tolerance Talk Track Sounds Like

Jim walks through an actual affirmation built around criticism tolerance. A specific internal script, not a vague aspiration: I recognize areas I want to improve; I am eager to hear what others say; when I hear something difficult, my first response is curiosity. That is the rudder Jim references throughout the episode. Read it out loud every morning. That is the entire system.

The Sandler Success Triangle Angle

Behavior is what you actually did, not what you intended to do. If you are managing your behavior on autopilot, you are not managing it at all. The devotional interrupts that default; it shifts you from autopilot to awareness, and from awareness to a repeatable plan.

If you have an assessment on file and one competency keeps coming up, this episode gives you a practical starting point for addressing it.

The Sandler Training Hour Hosted by Jim & Jason Stephens | Crossroads Business Development

Join hosts Jim and Jason Stephens from Crossroads Business Development as they discuss techniques, tactics, and the occasional tangent associated with the Sandler Selling System. Whether you are prospecting, negotiating, or closing, The Sandler Training Hour gives you the actionable advice you need to stop "winging it" and start controlling the sale.

📧 Reach out: jason.stephens@sandler.com 🌐 Crossroads Business Development