The Sales Tightrope

A Research-Based Guide to Not Annoying Customers and Still Being a Top Performer

By: Katie Mullen

Narrated by: Katie Mullen

If you ask customers what they think of salespeople, they will tell you some of them can be... a bit annoying.

Don’t worry, you’re probably not... but what if you are?

Sales may not be rocket science, but there is an art to it. It all hinges on understanding your customer better than your competitors do. That’s why you need this book. It includes years of research data, customer interviews, and all the secrets you need to know about not annoying customers.

This is not a book of sales theory. You will learn sales tactics and receive super practical advice: advice that works and has been proven through research.

You’ll find topics like:

• When and how to make calls: what to say, and what not to say
• How to write good emails that will actually get a response from a customer
• How to ask good questions that prevent objections and help you win the deal
• How to use technology to stand out

If you apply the science and data you learn in this book, your customers will love you, and you’ll never be out of work. Everyone always needs a good sales rep who can find (and keep) new customers.

©2023 Katie Mullen (P)2025 Katie Mullen

Excellent hands on tools

Enjoyed this book as it is full of practical and helpful tips that focus on the customer. The examples were relatable and insightful. Thank you Katie.

Modern version of sales principles

The new components add “how to” on emails and linked in. Told with enthusiasm just like she was having coffee with you sharing a good story. Worth listening to even for an old sales veteran.