The Road Less Stupid

By: Keith J. Cunningham

Narrated by: Keith J. Cunningham

Length: 11 hrs and 32 mins

Publisher's summary

Smart people do dumb things. Here's the proof: How much money would you have right now if I gave you the ability to unwind any three financial decisions you have ever made?

Years ago, after suffering a humiliatingly large dumb tax, it dawned on me that I have a seemingly unlimited ability to hit unforced errors and sabotage my business and financial success. I suspect you do, too. It turns out that the key to getting rich (and staying that way) is to avoid doing stupid things. I don't need to do more smart things. I just need to make fewer dumb mistakes. The vast majority of our dumb tax is a direct result of emotional, overly optimistic, and poorly thought out decisions. Every one of those three decisions you would love to unwind was an avoidable mistake.

Thinking is critical to sustainable success in business; said another way, business is an intellectual sport. The principles and structure suggested in The Road Less Stupid will enable anyone, regardless of the size of the business, the currency, or the industry, to run their business more effectively, make more money, and dramatically increase the likelihood of keeping that money. It all hinges on Thinking Time.

This is a business book for business listeners who want to learn the principles and strategies of making great decisions and minimizing risk. The structure of Thinking Time will enable you to minimize reacting emotionally and defaulting to the most obvious "best idea" available in the moment. The series of short chapters and subsequent Thinking Time questions are designed to maximize clarity and create better choices...either of which will result in fewer stupid mistakes.

This is the real "secret": The chance of success goes up when you think, plan, consistently execute the right things, and worry about the possibility of loss. Here it is on a bumper sticker: Operators react and sweat. Owners think and plan.

©2017-2018 Keith J. Cunningham (P)2018 Keith J. Cunningham

Whether in business or not, you need to read this book.

Keith is a treasure trove of outstanding information and presents the concept of Thinking Time in a direct and matter of fact way that anyone can listen too. Even though a book targeted to the business owner, there are lessons for owners, employees and the person on the street all throughout this book.

There are many times that having the author read his own book is a failed exercise of ego, this is not one of them. I can't imagine a better reading of Keith's material than what is presented here. Now go read the book. You will thank me later.

A+

For a budding entrepreneur like myself this was nothing short of superlative.
Just gold nugget after gold nugget on varied subjects from time optimization to advisors (having a board of directors) and tons and tons of ways to “avoid the dumb tax”
His favorite mantra—
“Now go think ...
You will
Thank me
Later”
To that Keith i say:

Keith —
I have gone and thought...
I am now thanking you sooner vs
Later.

A Masterpiece!

This by far one of the best books I've ever read! Trust me... This is a must read!

a top 5 business book

to say this book is amazing would be an understatement. the content is not a collection of theory but rather a treatise on business. you can't listen to this book too much.

Great

Amazing business book, I liked and I think it showed valuable lessons, very good. Nobody gets rich selling.

Every business owner should read

This is by far my favorite business book I have ever read! I read a few books a month and this is my fave as I went away with so many notes to implement I plan to read it again as I know I missed a lot of really great information.

great book teaches how to think right

Very good book, probably one out of few books I've read that teaches how to think right

Great book!

One of the best books on business and leadership that I have listened to / read. Very sage advice for anyone running a business. Highly recommended!

Read over multiple x

This is one of those books that has so much actionable information that I would hope every investor or business owner would read early in their career to save themselves so much heartache.

Wow!!! Debería ser obligatorio este libro para todos!

The Road Less Stupid es el único libro que pausado su lectura por lo incómodo que me hizo sentir de todo lo que estaba haciendo mal.
Súper súper recomendado!