• The Rise - The Community Content Marketing Show

  • By: CIPIO.ai
  • Podcast
The Rise - The Community Content Marketing Show By cover art

The Rise - The Community Content Marketing Show

By: CIPIO.ai
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  • Summary

  • The Rise - The Community Content Marketing Show features conversations with the leading thinkers in the marketing, technology, business and commerce space to help you understand ways to leverage content from the community you already have to grow. Grow sales. Grow revenue. Grow retention. Grow awareness. Grow affinity. Grow brand health.  We think tapping into the power of your own community is a smarter, efficient and faster way than spending money on expensive production and digital advertising to reach people who don’t know you. And we’ve got the guests, experts, and case studies to prove that. The Rise - The Community Content Marketing Show is a production of CIPIO.ai, the leading Community Content Marketing (CCM) software solution provider. Learn more at CIPIO.ai.
    2023-present, CIPIO.ai
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Episodes
  • Go Big or Go Home: Creating Customer Experiences to Make People Want to Buy

    Go Big or Go Home: Creating Customer Experiences to Make People Want to Buy
    Jun 28 2023
    If your brand could use more effective and efficient ways to ignite growth, you’ve come to the right place. This is where smart marketers learn to leverage their own community to ignite growth in sales, awareness, and beyond.  Welcome to The Rise, The Community Content Marketing Show.  Today we’re talking about going big … how to create a customer experience that makes people want to buy your products. That advice comes from New York Times best-selling author Diana Kander, who is our guest today. Her new book is called Go Big or Go Home and it is a gem for those of us in marketing and sales. We’ll dig into why and learn how to make our sales presentations, pitches and beyond work better.  Take a moment to hit that follow or subscribe button. The Rise – The Community Content Marketing Show is a streaming program and audio podcast from CIPIO.ai, the leading Community Content Marketing platform. Find us primarily on YouTube or LinkedIn, just look for CIPIOai as the user name and don’t miss our streamed show every other Wednesday at 2 p.m. Eastern, 11 a.m. Pacific. If you prefer to just listen to audio on demand via a podcast, search for The Rise - The Community Content Marketing Show wherever you get your podcasts or .. for an easy menu to subscribe, go to cipio.ai/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    22 mins
  • The Age-Old Alignment of Marketing & Sales

    The Age-Old Alignment of Marketing & Sales
    May 31 2023
    If your brand could use more effective and efficient ways to ignite growth, you’ve come to the right place. This is where smart marketers learn to leverage their own community to ignite growth in sales, awareness, and beyond.  Welcome to The Rise, The Community Commerce Marketing Show.  Today we’re going to tap into one of the smartest people on the planet about B2B marketing an see if we can translate some of that wisdom into B2C insights, plus get into a good conversation about how marketing and sales can be something other than oil and water. Pam Didner is here with us. She is an award-winning B2B sales and marketing consultant. Steep knowledge in account based marketing, demand gen, content marketing and more. She’s also the author of a handy ebook I know everyone will want to go grab called The Modern AI Marketer. We’ll ask her about that and bring her to the stage in this episode. Do take a moment to follow and subscribe to The Rise. This is a new streaming video show and podcast from CIPIO.ai, the leading Community Commerce Marketing Platform. Follow CIPIO.ai on LinkedIn or YouTube for the live show. We also post the audio as a podcast after, so subscribe wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    28 mins
  • The Birth of a Brand – The Story & Marketing of Kekoa Foods

    The Birth of a Brand – The Story & Marketing of Kekoa Foods
    May 24 2023
    If your brand could use more effective and efficient ways to ignite growth, you’ve come to the right place. This is where smart marketers learn to leverage their own community to ignite growth in sales, awareness, and beyond.  Welcome to The Rise, The Community Commerce Marketing Show.  We are super excited to bring two people to the show. Danny Auld and David Fullner are the men behind Kekoa Foods. It is an all natural baby food company, but that description doesn’t begin to explain its mission and impact. It’s a brand with a great product, a great story and a higher calling than just selling things we got excited about at CIPIO.ai. Kekoa Foods is a client of ours, and Danny and David are here today to share their story, and insights that should inform and inspire your brand, too.  Do take a moment to follow and subscribe to The Rise. This is a new streaming video show and podcast from CIPIO.ai, the leading Community Commerce Marketing Platform. Follow CIPIO.ai on LinkedIn or YouTube for the live show. We also post the audio as a podcast after, so subscribe wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    23 mins
Marketing Economics
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