The Pumpkin Plan

A Simple Strategy to Grow a Remarkable Business in Any Field
Narrated by: Mike Michalowicz
Length: 6 hrs and 2 mins
Categories: Business, Leadership
4.5 out of 5 stars (186 ratings)

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Publisher's Summary

Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive- let alone grow - it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it- do it, sell it - do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. 

This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over, and he was chasing customers left and right, putting in 28-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing. That’s when he discovered an unlikely source of inspiration - pumpkin farmers. 

After reading an article about a local farmer who had dedicated his life to growing giant pump­kins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. So what is the Pumpkin Plan?

  • Plant the right seeds: Don’t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it.
  • Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst.
  • Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise.

Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconven­tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.

©2012 Mike Michalowicz (P)2019 Penguin Audio

Critic Reviews

“Another great read from Mike Michalowicz! Mike’s off-the-cuff sense of humor and business savvy ensure that The Pumpkin Plan is a book that entrepreneurs should read for years to come.” (Guy Kawasaki, author of Enchantment and The Art of the Start)

“Hard-hitting advice aimed directly at the entrepreneur who is stuck being a wandering generality instead of a meaningful specific. Plenty of seeds worth planting.” (Seth Godin, author of We Are All Weird)

“Michalowicz hits it out of the park, yet again. The Pumpkin Plan is chock-full of Mike’s wonderful humor and is an extraordinary step-by-step guide for entrepreneurs whose business growth has plateaued.” (J. J. Ramberg, host of MSNBC’s Your Business)

What members say

Average Customer Ratings

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Exactly what I needed!

The insight and concept of applying the biggest pumpkin story to your business is very mind opening. My wheels are spinning and I am excited about the future of my company! A must-read for any business owner! #AskBigVan

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great book, enjoyed every minute of it, must read!

will blow your mind, unregular views of every business possible, it was an eye opening for me

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This was absolutely good. I love the humor.

This book is now my favorite go to. it's a game changer for me. insights that will help my business standout. love, love, love it.

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Enjoyed the content - not so much the narrator

Great content and ideas to grow and kill the competition. The narration was cheesy and honestly I could have done without the language and sexual references.

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Must read for entrepreneurs.

This book would help those leaders & managers including entrepreneurs to learn how to scale up by engaging others. Think beyond oneself & being part of a team!

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Loved it

Great book great narration excellent advice I learned a lot I highly recommend that you get this book.

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Wow

Absolutely key book for anyone who wants more from their business and from their life for that matter.

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He who had a vision shared it with me.

I’ve had the opportunity to get to know Mike. He speaks at a small business retreat each year for one of my Visual Storiest clients. Mike has a fun sense of humor in delivering top notch information that will change the face of your business, but only if you implement it. He exemplifies uncanny story driven examples to better explain his teaching. Then when sharing the book with a friend, I realized that I was using one of those very stories to relate it to my friend’s business. Just go ahead and download it. Implement the systems. And watch the success blossom!

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Se paga solo

Lo mejor es que es divertido y al mismo tiempo revela muchas estrategias efectivas pero de forma sencilla y entendible.

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inspiring

I have heard some people review this book as fluff. I do not agree. really pushes you to think differently. I feel like with enough thought process I could make multiple big pumpkins. inspires you and your thinking. loved it.

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  • Dan
  • 03-05-20

Great business framework book

You will love or hate the nutty narrator but has great ideas and strategies: Cut all but top clients, build succinct process docs, name your business in a way that differentiates you from others in your industry right away

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  • Simon Lewis
  • 02-01-20

Essential reading for the business owner or budding Entrepreneur

I’ve been in business for a while and if I’d have read/listened to this book way back then I don’t doubt I’d have a more successful business today or maybe have moved on to my next business. Alas I did not and will never know. Don’t do the same as me. Read/listen to this now.

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  • Julie Watson
  • 01-19-20

Brilliant!

I’m doing it! Yep...planting my seed now and following the pumpkin plan (and Profit First). Watch this space.... We’ll, at least watch out for ‘Stronger Than My Excuses’

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  • Anonymous User
  • 11-07-19

Good content, terrible narration.

This book has great content but the audiobook is almost unlistenable. I really wish the author didn't narrate his own book. It's extremely hard to listen to.

He uses stories to get his points across (which is great). But, in an attempt to be funny, he puts on silly voices for the characters in each story and it is super cringeworthy. Not even a 6 year old would find funny.

It feels like there's a punchline or 'one-liner' at the end of every second sentence. Every point is over exaggerated and it's almost like he's trying to vary his tone too much.

I get that the author has a lighthearted writing style, which I feel works really well in written form (I've read 2 of Mike's other books), but this style does not translate well into audio form, particularly when the author is narrating like a comedian.

I honestly found myself getting annoyed while listening to this, which is a shame because there are great ideas in this book which will really help a lot of small business owners. Stick to the Kindle or paperback version.

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  • Anonymous User
  • 10-05-19

Must read for all business owners!

Brilliant overview and tips for building a successful business, all presented in a fun and relatable way