The Persuasion Equation

Influence Others with the Science of Persuasive Psychology

By: Modern Psychology Publishing

Narrated by: Terry F. Self

Length: 1 hr and 8 mins

Publisher's Summary

What is the single, key ingredient that can mean the difference between closing the sale and hearing your customer say "I'll think about it"? Getting a raise, or not getting a raise? Making people interested in listening to your ideas, or not caring what you have to say?

You guessed it - persuasion!

The art and science of persuasion is something that is often overlooked, and yet persuasion is a key skill in every job we get, every relationship we have, and every decision we make.

We are either in the act of being persuaded, or persuading others.

The average person does not know that they have this skill buried deep inside of them and so many doubt they have the ability to influence others in one way or another. With the information provided in this book, you will gain the knowledge to unlock your persuasive potential!

In this book you will learn:

• The brain science that drives persuasion in ourselves and others
• The six-step process to overcome any resistance and be persuasive
• Effective persuasion techniques
• How to tap into someone's belief systems and use it to your advantage
• Why empathy is a key pillar of any persuasive argument
• And much, much more!

If you have ever wanted to become a persuasive mastermind, the key lies in understanding human psychology, and the science behind why we make the decisions we do. Armed with this knowledge, you will have a unique advantage in every social interaction.

Learn the science behind persuasive techniques that can radically transform your success in every aspect of life - from business to relationships to personal success. So what are you waiting for? Pick up a copy of The Persuasion Equation: Influence Others with the Science of Persuasive Psychology today and start to transform your life with these powerful psychological secrets!

©2017 Modern Psychology Publishing (P)2017 Modern Psychology Publishing

This book teaches you all about the psychology of

This book is exactly what is says it is - how to use psychology to persuade others. It’s great to really get a grasp on the psychological principles that will help you influence others easily.

Understanding resistance and how to overcome it

There are a few methods you can use to overcome resistance. They are: reciprocity, authority, scarcity, likeability, consistency, and social proof. You can use all or some of these methods to change minds!

Use imagination to persuade

I liked how this book mentioned using imagination as a persuasive tool. Any hypnotist will tell you that involving the imagination is key to getting people to see things from a different point of view!

Use these methods to change minds and win friends

This is more of an explanation book than a how to manual, but it goes in depth into how persuasion actually works from a psychology perspective.

Great resource

Wow! This book is a great resource for anyone that is interested in learning HOW persuasion actually works. Nice book.

Tapping into people’s belief systems is powerful

One of the most interesting parts of this book in my opinion was the part about tapping into people’s belief systems. If you put things in a way that caters to their perceived structure of the world, you will have a powerful advantage over being able to influence them.

Effective persuasion tactics at your fingertips

This book is a handy manual for influencing others. Recommend! This books audio quality is also good. Thank for this book.

Full of useful information about persuasion

This book is packed with useful scientific explanation. Psychology 101! Thanks for this book. i learned a lot.

Loved the explanations in this book

I liked the explanation of persuasion from the psychological perspective. This book talks about the pyramid of needs and social factors that influence us without us even being conscious of it.

Psychology tips

Very interesting information! I wish there was more practical stuff in this book, but five stars for covering the principles of psychology and persuasion.