People aren't going to Google to find experts anymore. They're going to AI.

ChatGPT. Claude. Perplexity. Gemini. Copilot. Decision makers, podcast hosts, event bookers, and potential clients are using these tools to find and recommend experts just like you. And if you're not showing up there, you're invisible in a whole new way.

I know because it happened to me. Starting in January 2025, people began booking calls telling me they found me through ChatGPT or Claude. And then they hired me. That's when I knew AI visibility wasn't optional anymore.

In this solo episode I'm introducing something I've been building for you, The Recognition Ready™ AI Visibility Guide for Experts. A 20-page guide that walks you through exactly my framework on what AI needs to find, trust, and recommend you.

In this episode:

• Why AI is now the new search engine and what that means for you
• The three signals AI absolutely needs to recommend you
• Why LinkedIn is more critical as ever
• How to get first mover advantage right now before everyone else catches on

Download The Recognition Ready™ AI Visibility Guide for Experts → With BONUS: The Recognition Ready™ AI Visibility Scorecard

👉 https://michellebgriffin.com/aivisibility/

BECOME THE RECOGNIZED AUTHORITY WITH MICHELLE B. GRIFFIN

PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.

👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLE

CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.

WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.com

SHE'S VISIBLE: ShesVisible.com https://www.shesvisible.com

HOW VISIBLE ARE YOU IN AI SEARCH? The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/

GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/

READ: My Personal Branding Books https://michellebgriffin.com/books/

LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/

CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

If you caught Part 1 last week, you already know Antonia Taylor is my sister in women's visibility. This week, we're back with the six new rules of visibility that will propel you forward this year and beyond.

Antonia and I each brought three rules you can use to stop waiting and start showing up for that ONE thing you're hiding from, holding back on, or hesitant to show up and be seen. Today, not SOMEDAY, is your moment to confidently put yourself out there.

This episode will show you:

• Why visibility starts with how you see yourself before any content plan or strategy
• The clarity practice that works for you AND for AI search
• How to nurture yourself for visibility so it actually sticks
• Why being credible means letting others validate what you already know
• How to find your place of power, the channel that lights you up and works for you
• Why continuity beats perfection every single time

Read all six rules with action steps → https://www.linkedin.com/pulse/six-visibility-rules-become-recognized-remembered-2026-griffin-pilse/

Connect with Antonia on LinkedIn → Antonia Taylor https://www.linkedin.com/in/antoniataylor/

Antonia on Instagram → @antoniataylorpr https://www.instagram.com/antoniataylorpr/

Antonia's Substack → https://substack.com/@antoniataylor

BECOME THE RECOGNIZED AUTHORITY WITH MICHELLE B. GRIFFIN

PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.

👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLE

CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.

WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.com

SHE'S VISIBLE: ShesVisible.com https://www.shesvisible.com

BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Ebook and Scorecard https://michellebgriffin.com/aivisibility/

GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/

READ: My Personal Branding Books https://michellebgriffin.com/books/

LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/

CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

If you've ever held back from putting yourself out there or going after being more visible, this episode is for you.

My guest today is Antonia Taylor, a PR and comms veteran from the UK who got tired of watching brilliant women stay invisible. So she did something about it. She interviewed eight remarkable women leaders, from corporate executives to entrepreneurs, and turned their stories into a stunning white paper called Being Seen.

This week, in Part 1, we share the three areas every woman needs to know about visibility in business and leadership, what it is, why it matters, and how to own it.

Next week in Part 2 we're getting into the six new rules of visibility you need to know for the year ahead.

In this episode:

• The visibility paradox, why staying hidden hurts you, but stepping forward can trigger backlash, and how these women broke through anyway
• Why five out of eight women Antonia interviewed resisted the term "personal brand" even while actively building one
• The difference between performative visibility and service-based visibility (and why one of them will burn you out)
• Why your visibility isn't just about you, it's modeling for every woman watching behind you and looking up to you
• Why you don't need to post on LinkedIn to have a powerful presence there
• The one tip Antonia gives every woman who wants to start getting visible

→ Download Antonia's Being Seen white paper https://www.antoniataylorpr.com/being-seen/

→ Connect with Antonia on LinkedIn https://www.linkedin.com/in/antoniataylor/

→ Antonia Taylor on Instagram https://www.instagram.com/antoniataylorpr/

→ Antonia Taylor's Substack newsletter https://substack.com/@antoniataylor

BECOME THE RECOGNIZED AUTHORITY WITH MICHELLE B. GRIFFIN

PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.

👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLE

CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.

WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.com

SHE'S VISIBLE: ShesVisible.com https://www.shesvisible.com

BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Ebook and Scorecard https://michellebgriffin.com/aivisibility/

GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/

READ: My Personal Branding Books https://michellebgriffin.com/books/

LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/

CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

Hello, friends...

I'm back and I recorded this one on my birthday today (March 11) as a gift to myself. And honestly, to you too.

In this episode, I'm getting real about why I went quiet, what I've been building behind the scenes, and why right now, International Women's Day week 2026 is the perfect time to stop hiding and start showing up.

I share:

• What She's Visible™ is and why I created it...because the world needs more women on stages, featured in pages, and earning better wages
• Why I've been deep diving into AI visibility and why it matters so much for women experts like you
• The honest truth about my own overthinking, perfectionism, and hiding and why I'm done with all of it, and how you can too.
• Why podcasting is still one of the most powerful ways to build real connection in an AI-driven world
• Why now is our time not someday, because there's no someday on a calendar

RESOURCES

→ Recognition Ready™ AI Visibility Scorecard https://michellebgriffin.com/aivisibility/
→ Lovable https://lovable.dev
→ Connect with me on LinkedIn https://www.linkedin.com/in/michellebgriffin/
→ Email me hello@michellebgriffin.com

BECOME THE RECOGNIZED AUTHORITY WITH MICHELLE B. GRIFFIN

PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.

👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLE

CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.

WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.com

SHE'S VISIBLE: ShesVisible.com https://www.shesvisible.com

BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Ebook and Scorecard https://michellebgriffin.com/aivisibility/

GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/

READ: My Personal Branding Books https://michellebgriffin.com/books/

LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/

CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

So what if LinkedIn's reach is down? The right people are still watching...and opportunities are still happening when you show up and own your way.

Join me on this episode of Own Your Lane™ with guests Gillian Whitney, Gehan "G" Haridy-Ardanowski and Beth Anne Campbell, as we are doing just that.

We're authors, speakers and podcasters using LinkedIn to build our visibility, brands and thought leadership on our terms and timelines.

We’ll talk about:

> How to confidently show up (even if you’re not posting every day)

> How real connection + collaboration = trusted relationships & opportunities

> How to use your profile and presence to grow your authority over time

It's a candid conversation + real connection to help you put yourself out there and build trust, visibility, and opportunity on your terms.

Own Your Lane® Recognition Roadmap

Learn how we're navigating each step of the Own Your L.A.N.E.® Framework:

✨ L: Launch Your Vision – Follow the pull toward a deeper purpose
✨ A: Articulate Your Difference – Define your positioning in a crowded space
✨ N: Navigate Your Brand – Shape and share your brand online and offline
✨ E: Elevate Your Authority – Establish trust with audiences and open new doors

LINKS

Watch the Show Replay on LINKEDIN

Connect With Gillian Whiltney

Connect with Beth Anne Campell

Connect with Gehan "G" Haridy-Ardanowski

BECOME THE RECOGNIZED AUTHORITY WITH MICHELLE B. GRIFFIN

PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.

👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLE

CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.

WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.com

SHE'S VISIBLE: ShesVisible.com https://www.shesvisible.com

BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Ebook and Scorecard https://michellebgriffin.com/aivisibility/

GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/

READ: My Personal Branding Books https://michellebgriffin.com/books/

LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/

CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

Ever wonder what it means to be a thought leader, not just a content creator or influencer, someone recognized for deep ideas and trusted expertise?

In this episode, host Michelle B. Griffin sits down with Ashley Faus, a B2B marketer, writer, speaker, and author of the new book Human-Centered Marketing in the Age of AI, to discuss the term “thought leadership” and what it takes to earn that title.

Ashley unveils her 4 Pillars of Thought Leadership™ framework, a powerful model to help experts build trust, stand out, and drive business results, not fluff. From defining credibility to differentiating thought leadership from subject matter expertise or influence, Ashley makes the ambiguous clear and actionable.

In this episode, we cover:

~ Why the term “thought leader” makes people cringe

~ The difference between subject matter experts, influencers, and thought leaders

~ Where AI helps and where it hurts your thought leadership strategy

~ Tactical ways to build your presence (without posting every day)

~ Ashley’s top tip to get started: why meaningful LinkedIn comments still win

Whether you’re just getting started or ready to scale your expertise into a trusted brand, this episode unpacks the difference between showing up and standing out.

Own Your Lane® Recognition Roadmap

Ashley’s journey aligns with the four steps of the Own Your L.A.N.E.® Framework:

✨ L: Launch Your Vision – Follow the pull toward a deeper purpose
✨ A: Articulate Your Difference – Define your positioning in a crowded space
✨ N: Navigate Your Brand – Shape and share your brand online and offline
✨ E: Elevate Your Authority – Establish trust with audiences and open new doors

🔗 LINKS

• Ashley’s 4 Pillars of Thought Leadership Framework
• Ashley's book, Human-Centered Marketing in the Age of AI
• Connect with Ashley on LinkedIn:

BECOME THE RECOGNIZED AUTHORITY WITH MICHELLE B. GRIFFIN

PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.

👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLE

CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.

WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.com

SHE'S VISIBLE: ShesVisible.com https://www.shesvisible.com

BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Ebook and Scorecard https://michellebgriffin.com/aivisibility/

GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/

READ: My Personal Branding Books https://michellebgriffin.com/books/

LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/

CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

Ever felt the pull toward a new path, a passion project, business, or message, but kept waiting for the “perfect time” to start?

In this episode, host Michelle B. Griffin sits down with Bernie Borges, speaker, executive leadership coach, podcast host, and founder of Fulfilled@Work, who shares how he stepped into a bold new lane before he felt fully ready.

From launching a podcast while still in corporate, to building a leadership framework, to walking away from a full-time role to pursue his mission, Bernie shares the full behind-the-scenes of how he put himself out there and turned passion into purpose and visibility into authority.

In this episode, we cover:

00:00 – Intro: The power of starting before you’re ready
03:15 – Bernie’s backstory: From VP of content to fulfillment-focused founder
07:20 – How podcasting helped him find his true lane
10:40 – The moment he knew it was time to pivot
14:25 – Positioning: Carving out space in a saturated niche
19:30 – Building brand presence through content, podcasting, and partnerships
24:10 – The mindset shift that helped him push past fear and visibility blocks
28:45 – Frameworks + thought leadership: why you need one
32:30 – Elevating authority: what builds trust and recognition
37:00 – Bernie’s long game and vision ahead
42:10 – Key takeaways for owning your lane and taking that first step

Whether you're still in a corporate role or already building your thought leadership brand, Bernie’s story is a powerful reminder that clarity comes through action, and your lane is waiting.

Own Your Lane® Recognition Roadmap

This episode highlights all four steps of the Own Your L.A.N.E.® framework—because Bernie models what it looks like to launch, articulate, navigate, and elevate over time:

✨ L: Launch Your Vision – Follow the pull toward a deeper purpose
✨ A: Articulate Your Difference – Define your positioning in a crowded space
✨ N: Navigate Your Brand – Shape and share your brand online and offline
✨ E: Elevate Your Authority – Establish trust with audiences and open new doors

🔗 LINKS

• Visit Bernie’s website: https://midlifefulfilled.com
• Connect with Bernie on LinkedIn: https://www.linkedin.com/in/bernieborges
• Get free personal brand resources:

BECOME THE RECOGNIZED AUTHORITY WITH MICHELLE B. GRIFFIN

PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.

👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLE

CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.

WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.com

SHE'S VISIBLE: ShesVisible.com https://www.shesvisible.com

BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Ebook and Scorecard https://michellebgriffin.com/aivisibility/

GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/

READ: My Personal Branding Books https://michellebgriffin.com/books/

LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/

CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

Want to build authority and get visible using video? As an expert ready to put yourself out there on YouTube, yet may feel stuck in overthinking or perfectionism, this is your step-by-step beginner’s guide.

In this week's episode, host Michelle B. Griffin is joined by Vicki O’Neill, CEO of KenKay Marketing and YouTube strategist, who shares how she went from hiding behind her mom’s leg as a shy child to now teaching others how to confidently grow their brand and visibility using YouTube.

In this episode, we cover:

00:00 – Welcome + why video is your next best move
03:20 – Vicki’s story: From introvert to YouTube authority
06:45 – The mindset shift that helped her stop hiding
08:50 – Why YouTube is a powerful platform for experts
12:15 – First steps: Strategy + research (without overthinking!)
15:40 – The danger of perfectionism and how to overcome it
19:00 – Creating a realistic content plan (and sticking with it)
22:45 – The power of consistency and content batching
26:00 – Tools + tech you need to get started (spoiler: it’s simple)
30:00 – Finding video topics that attract the right audience
36:10 – Staying motivated, specific, and in your own lane
40:00 – Key takeaways + how to connect with Vicki

Whether you're just getting started or looking to be more consistent, Vicki shares practical advice, personal stories, and powerful encouragement to help you own your brilliance and show up boldly on YouTube.

Own Your Lane® Recognition Roadmap

Each episode of the podcast highlights one of the four steps of the Own Your L.A.N.E.® Recognition Roadmap, and today we focus on Elevating Your Authority by using YouTube to be seen, known, and trusted as a leading voice in your niche.

✨ L: Launch Your Vision – Follow the pull toward a deeper purpose
✨ A: Articulate Your Difference – Define your positioning in a crowded space
✨ N: Navigate Your Brand – Shape and share your brand online and offline
✨ E: Elevate Your Authority – Establish trust with audiences and open new doors

LINNKS
• Connect with Vicki O’Neill on LinkedIn: https://www.linkedin.com/in/vickioneill

• Free personal brand resources: https://michellebgriffin.com

🎙️Be sure to like, subscribe, and hit the bell for weekly episodes that help y

BECOME THE RECOGNIZED AUTHORITY WITH MICHELLE B. GRIFFIN

PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.

👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLE

CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.

WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.com

SHE'S VISIBLE: ShesVisible.com https://www.shesvisible.com

BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Ebook and Scorecard https://michellebgriffin.com/aivisibility/

GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/

READ: My Personal Branding Books https://michellebgriffin.com/books/

LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/

CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/