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Publisher's Summary

Tales and Tactics From an Entrepreneur's Life of Winning Deals, Succeedinng in Business, and Creating a Fortune from Scratch

At the tender age of 19, Donahue Peebles entered the business jungle with no resources beyond his native smarts, a decent education, and a powerful drive to succeed. Seven years later he became a multimillionaire. Today, with a net worth of more than a quarter-billion dollars, he commands a real-estate empire.

How did this determined young entrepreneur achieve such spectacular success so quickly? Can others learn his secrets and emulate his accomplishments? Can you?

Part The Art of the Deal and part Why Should White Guys Have All the Fun, The Peebles Principles distills the lessons Mr. Peebles has learned on his journey from congressional page to CEO of the largest black-owned real-estate development firm in the nation. These crisp, straightforward principles can help any motivated entrepreneur go from dirt poor to filthy rich in a hurry.

Some lessons are motivational and inspirational; many are hardball business how-to's that apply in any industry and any type of transaction. Key Peebles Principles include:

  • Make your money going into the deal
  • Control of the deal is more important than cash
  • Being lucky means being ready
  • If the key doesn't fit, change the lock
  • Be a bulldog on details
  • Listen to your first instinct
  • Respond quickly to attacks
  • Find out what the other side really wants and give it to them
  • Turn vinegar into wine; setbacks are opportunities in disguise
  • Seeing value is everything
  • Be the last man standing

    Colorful and detailed behind-the-scenes accounts of each transaction provide a real-world business context for each principle and show you how to apply them in practice.

  • ©2007 R. Donahue Peebles (P)2009 Audible, Inc.

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    • Overall
      4 out of 5 stars
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      5 out of 5 stars

    great commercial real estate book!

    Would you consider the audio edition of The Peebles Principles to be better than the print version?

    audio

    What did you like best about this story?

    breaking down the politics and details of each commercial real estate transaction

    Which character – as performed by Dion Graham and R. Donahue Peebles – was your favorite?

    Dion

    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    the political relationships Donahue formulated in Washington dc, san fran, & Miami were very very interesting and helpful in furthering my investing career

    Any additional comments?

    if you invest in commercial real estate, buy this book, its candid and extremely helpful in formulating a strategy to acquire bigger and better properties.

    2 of 2 people found this review helpful

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    Pebbles drops pearls of wisdom.

    Grateful! I enjoyed every chapter, especially the summaries at the end. Very practical entrepreneurial insight. #MyMenor

    1 of 1 people found this review helpful

    • Overall
      5 out of 5 stars
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    Excellent read for entrepreneurs!

    Purchase this book immediately! The ROI that your business will receive is tremendous! The principles are game changers!

    1 of 1 people found this review helpful

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    Eyes Wide Open

    Thank for such insightful knowledge. Spoke volumes that I will surely put into practice. Better than a college degree.

    1 of 1 people found this review helpful

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    Excel- Lent

    This book is required to break into new thought paradigms and behaviors. It stands Alone.

    1 of 1 people found this review helpful

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    2nd Time...Learned More

    This is a great book for anyone looking to be a real estate developer, or those looking to become better negotiators.

    1 of 1 people found this review helpful

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    Entrepreneur Bible

    this is a must read for all entrepreneurs regardless of what industry you are in. if the key don't fit change the lock. Read this book to understand that meaning.

    1 of 1 people found this review helpful

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    Excellent!!!

    I really enjoyed hearing about the key real estate deals that created alot of success for Mr. Pepples. He is trully a blessed and gifted person with a talent for development.

    1 of 1 people found this review helpful

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    Hidden business principles

    Where does The Peebles Principles rank among all the audiobooks you’ve listened to so far?

    I would rank this book within the top 10 books that I have listened to on Audible.

    What was one of the most memorable moments of The Peebles Principles?

    One of the biggest takeaways that I found in this book was, look for the opportunities in the setbacks. I loved that he challenged himself to find the deal inside the deal that was falling apart in each transaction. As you listen to this book, you'll understand what I am saying.

    Was this a book you wanted to listen to all in one sitting?

    No. I listened to this book while commuting. So it took me a couple of days. I have a 30-45mins in the morning while driving. So I listend to it then.

    1 of 1 people found this review helpful

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    Joe Fresh B Q Nupe

    Great story line, the principles have given me a strong road map to get my business moving. Mr. Peerless gives us an honest look at business and politics and how to side step the red tape.

    1 of 1 people found this review helpful