Endurance fundraising is about more than race entries and revenue goals. At its best, it’s a relationship-driven experience that connects people to purpose in lasting ways. When organizations move beyond transactional touchpoints and invest in the full journey, fundraisers don’t just participate, they stay, grow and advocate.

In this episode, Marcie Maxwell talks with Kelly Lamb, Director of Development at the Christopher & Dana Reeve Foundation. As the leader of Team Reeve, Kelly shares how her team approaches every runner as a long-term partner, not just a participant.

Kelly walks through how relationships begin at the application stage, where listening for motivation and potential sets the tone for everything that follows. She shares how personalized coaching helps fundraisers see beyond minimums and step into what’s possible. From building connections across a dispersed team to creating moments that inspire runners to return year after year, Kelly offers a thoughtful approach to growing both impact and community.

Together, we’ll explore:

• ​Treating peer-to-peer fundraisers like major donors from recruitment through stewardship
• Coaching strategies that unlock confidence and increase fundraising potential
• Creating connection and community that keeps runners engaged beyond the finish line

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Mentioned Links

• Christopher & Dana Reeve Foundation Events

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• Connect with Kelly
• Connect with Marcie
• Connect with the Peer-to-Peer Professional Forum

• (00:00) - Welcome to The P2P Soap Box
• (01:06) - Introducing Kelly Lamb & the Christopher and Dana Reeve Foundation
• (04:02) - The Major Donor Mindset
• (19:12) - Feeding the Joy... not the Stress
• (22:02) - Bibs Across the Country!
• (27:37) - Retention
• (32:24) - Get Involved

Many fundraising teams are stretched thin, yet the work keeps expanding. Instead of pushing harder, some organizations are stepping back and reimagining what healthy capacity really looks like. When leaders center people, clarity and collaboration, teams gain the space they need to grow with purpose.

In this episode, Marcie Maxwell talks with Diana Perrault, Director of Peer-to-Peer Fundraising at the Multiple Myeloma Research Foundation. Diana brings deep frontline experience and a people first leadership approach that has helped her rebuild team infrastructure, expand staff capacity and create an environment where fundraisers feel supported.

Diana reflects on the early signs that a team needs to reset its structure, from burnout signals to stalled ideation. She shares thoughtful ways leaders can understand the true load their staff carry, make the most of one-on-one conversations and advocate for resources with confidence. The conversation also highlights how to choose tools and systems that truly serve the work and how remote teams can stay connected through trust and shared values.

Together, we’ll explore:​

• Assessing real capacity and identifying when a team is ready for a rebuild
• Creating people centered practices that prevent burnout and strengthen culture
• Advocating for resources and designing systems that support sustainable growth

Mentioned Links

https://themmrf.org

https://endurance.themmrf.org/endurance

Stay Connected on LinkedIn

Connect with Diana

Connect with Marcie

Connect with the Peer-to-Peer Professional Forum

• (00:00) - Welcome to The P2P Soap Box
• (01:02) - Introducing Diana Perrault
• (02:26) - Diana's Journey
• (04:44) - The MMRF P2P Portfolio
• (07:54) - Burnout
• (15:56) - Leading the Team
• (33:10) - Managing Culture with a Remote Team
• (40:06) - Get Involved

Recognition is no longer just about t-shirts or medals - it’s about meaning. Thoughtful, mission-driven recognition strategies can deepen fundraisers’ emotional connection and inspire long-term loyalty.

In this episode, Marcie Maxwell talks with Meredith Perkins, Director of Peer-to-Peer Fundraising at The University of Texas MD Anderson Cancer Center. Meredith shares how her team has evolved recognition from transactional to transformational, creating experiences that honor fundraisers’ motivations and celebrate their impact.

From weaving MD Anderson’s mission to eliminate cancer into every recognition moment to reimagining branded products with purpose, Meredith offers practical ways to make participants feel valued and connected. She also dives into how feedback and metrics guide continuous improvement, ensuring each recognition effort aligns with participant expectations and program goals.

Together, we’ll explore:

• How to design recognition programs that strengthen mission connection and emotional engagement
• Creative ways to recognize and reward fundraisers across participation levels and years
• Practical methods for measuring impact and evolving recognition strategies for sustained success

​Mentioned Links

www.MDAnderson.org/Fundraise

www.MDAnderson.org/BootWalk

www.MDAnderson.org/DIY

www.MDAnderson.org/Remember

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Stay Connected on LinkedIn

Connect with Meredith

Connect with Marcie

Connect with the Peer-to-Peer Professional Forum

• (00:00) - Welcome to The P2P Soap Box