The Offstage Mic  By  cover art

The Offstage Mic

By: Aubrey Bergauer
  • Summary

  • Arts and culture is a big business—a $1.02 trillion sector whose 100,000+ organizations serve almost every community in the nation. This podcast is about running that business: how to grow audiences, develop high performing teams and leaders, get younger attendees in the seats and on the donor rolls, apply strategies working in other sectors, and generate millions more dollars in revenue, all in order to serve the mission and flourish in a changing world. Hosted by “the Steve Jobs of classical music” (Observer) and "Sheryl Sandberg of the Symphony" (LA Review of Books), in each episode Aubrey Bergauer discusses the offstage work of arts organizations and the administrators, artists, and board members who make them run. Subscribe, download, and listen right here.
    Copyright 2024 Aubrey Bergauer
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Episodes
  • How to Lead Change at an Arts Organization
    Jun 11 2024

    We wrap up season 3 with one of my most requested topics of all time: the topic of how to lead change. If you ever find yourself asking questions like ‘How do I get buy-in from my board?’ or ‘Where do I even begin when it comes to implementing new ways of doing business in my arts organization?’, this episode is for you.

    We talk about what the experts say about fear of change, resistance to change, and other barriers to change; debunk three big myths about change; and share five things that actually work to drive change effectively at your arts organization.


    No matter what role you fill within arts management, leading the change is one of the most important skills you can build. This episode unpacks the research every arts manager and leader needs to know.

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    47 mins
  • Building a Business to Scale: Changes at Changing the Narrative
    May 28 2024

    Every episode this season has focused on business strategies that apply to arts management, such as patron retention, leveraging the subscription and membership economy, ecommerce, and digital content (to name a few!).

    And in this episode, we look at how these strategies apply to my own business, Changing the Narrative—and how those same strategies have guided the evolution of my business over the last year or so as we’ve scaled up.


    We walk through my personal experience with growing Changing the Narrative, including the areas I needed to step away from, as well as the areas I decided to lean into further and build out. I also highlight some of the key lessons I've learned in hiring and building an effective team, using data and analytics for direction, and how important of a tool digital content is. My hope is you will find these lessons to be both relatable and applicable to your own arts organization.


    The article mentioned several times: Scarcity Mindset Is Killing Your Arts Organization

    Mentioned in this episode:

    FREE Audience Growth Masterclass

    Hey Offstagers, what would it be like if you didn’t have to worry about making your revenue goals? Or what if you could go to the next board meeting being able to report good news? What if you were able to balance your budget at the end of the year? And what if you didn’t have to program only blockbusters just to sell enough tickets? That’s why I am teaching a FREE masterclass, where I share my top four strategies to grow your audiences and donor base. Things you can do to start seeing results immediately. Things that don’t require a huge team, mega resources, or a giant budget. Reserve your free seat:

    RILABA24 Webinar Registration

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    56 mins
  • The No Cost Solution to Grow Your Revenue
    May 14 2024

    Copywriting is one of the most important tools you can use to boost ticket sales, donations, and revenue across various platforms. And the best part is—it costs $0 to update the words you use.

    In this episode, learn five actionable tips on how creating small, emotional connections through specific language creates a big and lasting impact on your revenue. Hone your copywriting skills as a no cost tool to grab your patrons’ attention, fill those seats, and bring in more donations.

    Mentioned in this episode:

    FREE Audience Growth Masterclass

    Hey Offstagers, what would it be like if you didn’t have to worry about making your revenue goals? Or what if you could go to the next board meeting being able to report good news? What if you were able to balance your budget at the end of the year? And what if you didn’t have to program only blockbusters just to sell enough tickets? That’s why I am teaching a FREE masterclass, where I share my top four strategies to grow your audiences and donor base. Things you can do to start seeing results immediately. Things that don’t require a huge team, mega resources, or a giant budget. Reserve your free seat:

    RILABA24 Webinar Registration

    Show more Show less
    36 mins

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