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Publisher's Summary

Learn the 25 keys to a great business plan, including writing the company's mission, identifying marketing opportunities, calculating appropriate financial ratios, and projecting growth rates, that will help guide your company's expansion and attract necessary funding. Business Planning is part of The New York Times Pocket MBA Series.
Don't miss any of the volumes in the New York Times Pocket MBA series.
©1999 The New York Times (P)2000 Listen & Live Audio, Inc.

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  • Overall
    1 out of 5 stars

Not a book to be listened to

Get the book. The material is not listenable.

2 people found this helpful

  • Overall
    out of 5 stars
  • Al
  • 01-01-09

BP

kind of like a lecture